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Company type | Subsidiary |
---|---|
Industry | Internet & Retail |
Founded | 1970 |
Founder | Gary Olen |
Headquarters | 411 Farwell Avenue, South St. Paul, MN 55075, , United States |
Area served | North America, South America, Europe & Asia Pacific |
Products | Clothing, outdoor gear, ammunition, shooting supplies |
Services | Online and catalog retailer; liquidation store attached to headquarters. |
Parent | Northern Tool |
Website | www.sportsmansguide.com |
Sportsman's Guide is an online retailer of hunting and fishing gear, military surplus, ammunition, and outdoor sporting goods. It is based in South St. Paul, Minnesota, USA. The company was founded by Gary Olen in 1970, and the first Sportsman's Guide catalogue was mailed in 1976. In 2012, Sportsman's Guide employed about 700 people. [1]
Sportsman's Guide was founded by Gary Olen, getting its start in his basement in the winter of 1970. The first product, a patch for hunting jackets detailing the previous year's trophy success, immediately proved popular with hunters across the country.
The first Sportsman's Guide catalog was just one page, and it was delivered at the time of the opening of the hunting season in 1977. By 1992, The Guide was mailing eight outdoor gear and clothing catalogs annually, and by 2012, the number had risen to 63. [ citation needed ]
Sportsman's Guide has, over time, expanded its range to include ammunition, shooting supplies, and accessories, clothing and footwear, camping gear, items for home, garden and patio, electronics, optics, gifts, sports and recreation, and truck and ATV items.
In 2006, Sportsman's Guide was acquired for approximately $265 million by Redcats USA, a wholly owned subsidiary of Redcats Group, which is the home-shopping group owned by French luxury and distribution group PPR (Pinault-Printemps-Redoute). [2]
In 2012, Sportsman's Guide was acquired for $215 million by Northern Tool + Equipment. No job cuts were expected as a result of the acquisition, and additional new jobs were anticipated. [3]
Sportsman's Guide headquarters is located in South St. Paul, Minnesota. The Sportsman's Guide catalog website and retail store all operate from the 330,000-square-foot building located on Farwell Avenue.
Sportsman's Guide also has several private label brands made up of items designed and sourced by company team members: Bolderton, Guide Gear, HuntRite, Castlecreek, and HQ ISSUE. [4] [5]
Sportsman's Guide Buyer's Club Advantage Catalog was introduced in January 1995. Members pay an annual fee to receive various discounts and other benefits. [6]
For questions related to the Buyer's Club, you can call customer service at 1-800-888-3006.
Multiple criticisms arose for the quality of the products sold, such as: torn seams, dented products, products full of mildew, etc. [7]
Criticisms also arose for the customer service quality, such as revoking the Buyer's Club discount on ammo for buying in bulk quantities. [8]
Discounts and allowances are reductions to a basic price of goods or services.
Recreational Equipment, Inc., doing business as REI, is an American retail and outdoor recreation services corporation. It was formerly governed, and continues to brand itself, as a consumers' co-operative. REI sells camping gear, hiking, climbing, cycling, water, running, fitness, snow, travel equipment, and men, women and kids clothing. It also offers services such as outdoor-oriented vacations and courses.
Cabela's Inc. is an American retailer that specializes in hunting, fishing, boating, camping, and other outdoor recreation merchandise. The chain was founded by Richard N. Cabela and Jim Cabela in 1961. Cabela's was acquired by Springfield, Missouri-based Bass Pro Shops in 2017 and has been a subsidiary since then. The brand’s retail locations feature wildlife exhibits and outdoor designs, and are viewed as tourist attractions.
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Online Stores, Inc. is an e-commerce company based in New Stanton, Pennsylvania, specializing in retail niche markets that has been in operation since 2001. Its best-selling products are American flags. The privately owned company employs approximately 60 people and includes six stores: United States Flag Store, English Tea Store, Discount Safety Gear Store, Safety Girl Store, ToySplash, Construction Gear Store.
Ellos Group is a Swedish home shopping and e-commerce company headquartered in Borås, Sweden. Ellos Group has operations mainly in the Nordics along with other European countries.
Foster & Smith, Inc. was an American mail order and e-commerce pet supply corporation based in Rhinelander, Wisconsin. The company funds PetEducation.com, a "resource for any pet owner who is seeking information."
Golfsmith International Holdings Inc. was an American golf specialty retailer based in Austin, Texas. Each store, along with golfsmith.com, housed a wide selection of golf clubs, shoes, apparel, gadgets and gear from all the major brands as well as proprietary offerings. They also offered custom club fitting, lessons and services for golfers.
Redcats was a group of commercial companies managed by Jean-Michel Noir. This group entity specialized in international online fashion and home furnishing distribution. PPR sold the Redcats company to focus on luxury and sports.
Metropolis International Group Limited, established in 1994, is a predominantly UK-based media and technology group that specializes in business, consumer, and travel media including awards, events, websites, business software, and reward and benefit programs. It currently has 300 employees with offices in West London, Croydon, Bolton, Chester, Dublin, Acton and New York City. The company's headquarters are currently located in Acton and West London.
Purch Group, Inc. was a New York City-based digital media company. Originally established in 2003 as TechMedia Network, Inc., it was positioned as a "portfolio of brands and products focused on purchasing decisions"—consisting primarily of websites focusing on reviews of consumer electronics, positioned to marketers as outlets to "directly engage with buyers in the right place, at the right time".
AmeriMark Direct was an American privately held mail order and direct marketing company founded in 1969 and based in Cleveland, Ohio, United States. It operated 10 catalogs and 7 websites and specialized in ladies apparel, shoes, jewelry and accessories, perfumes, fragrances and cosmetics, diet and weight loss, personal care products, As Seen on TV products and housewares. The company had about $400 million in annual revenue and employed 700 in the Cleveland suburbs of Middleburg Heights, Ohio and Berea, Ohio. The company was a member of the American Catalog Mailers Association.
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