The Utilikilts Company

Last updated
Utilikilts Company
Industry Clothing
FoundedApril 2000
FounderSteven Villegas
Megan Haas
Products kilt
Villegas and Megan Haas at Burning Man. Villegas is wearing a Utilikilt. Steven Villegas and Megan Haas.jpg
Villegas and Megan Haas at Burning Man. Villegas is wearing a Utilikilt.

The Utilikilts Company is an American contemporary or "utility" kilt company, was founded by Steven Villegas in April 2000. Villegas created his first kilt in the late '90s as an alternative to pants, intended to offer freedom of movement, while working on his motorcycle. [1] Made from an old pair of military pants, Villegas was so fond of his creation he wore it quite often around town. He was approached by his first customer, a local security guard. [1]

Contents

That first encounter encouraged him to produce more kilts, and sell them at the Pike Place Market and Fremont Street Market, in Seattle; where he met co-founder, Megan Haas. [2] Villegas and Haas soon formed the Utilikilts Company, establishing both brick-and-mortar and web based storefront for the product.

Commercial success

Utilikilt booth at 2004 Skagit Valley Highland Games Utilikilt 04SV 018.jpg
Utilikilt booth at 2004 Skagit Valley Highland Games

Utilikilt's commercial success is primarily from word of mouth, as the company does not pay for product placement or commercial endorsement and eschews professional models in favor of photos of actual customers. [3] Despite this low-key approach, sales grew from 750 kilts the first year to over 11,000 three years later. [4] The company received a big boost in recognition after Richard Hatch donned a Utilikilt on-screen in Survivor: All-Stars . [5] After working together for five years Haas left the company in 2005.

The Utilikilt was also used as part of the costume for the O.Z. rebels in the Sci-Fi Channel miniseries Tin Man (2007)

The character Lafayette wears a Utilikilt in the premiere episode of HBO series True Blood .

A Utilikilt is the featured prop promoting gender equality in Linda Biggs' artwork, "One of the Boys."

Related Research Articles

<span class="mw-page-title-main">X-wing fighter</span> Fictional fighter craft

The X-wing starfighter is a name applied to a family of fictional spacecraft manufactured by the Incom Corporation and later the Incom-FreiTek Corporation from the Star Wars franchise. Named for the distinctive shape made when its s-foils (wings) are in attack position, the X-wing was a class of starfighter used by the Rebel Alliance in their conflict with the Galactic Empire. It made its theatrical debut, as the T-65B model, in Star Wars (1977) as the spacecraft piloted by Luke Skywalker and the Red Squadron when Luke destroyed the Death Star. The starfighter featured extensively in the Star Wars original trilogy and in the Expanded Universe that followed, and has been merchandised as a variety of toys and models.

<span class="mw-page-title-main">Novell</span> 1980–2014 American multinational software and services company

Novell, Inc. was an American software and services company headquartered in Provo, Utah, that existed from 1980 until 2014. Its most significant product was the multi-platform network operating system known as Novell NetWare.

<span class="mw-page-title-main">Financial services</span> Economic service provided by the finance industry

Financial services are economic services tied to finance provided by financial institutions. Financial services encompass a broad range of service sector activities, especially as concerns financial management and consumer finance.

<span class="mw-page-title-main">Staples Inc.</span> American multinational office supply retailing corporation

Staples Inc. is an American office supply retail company headquartered in Framingham, Massachusetts.

<span class="mw-page-title-main">Whole Foods Market</span> American natural and organic foods supermarket chain and subsidiary of Amazon

Whole Foods Market, Inc., a subsidiary of Amazon, is an American multinational supermarket chain headquartered in Austin, Texas, which sells products free from hydrogenated fats and artificial colors, flavors, and preservatives. A USDA Certified Organic grocer in the United States, the chain is popularly known for its organic selections. As of March 4, 2019, Whole Foods has more than 500 stores in North America and seven in the United Kingdom.

Eating your own dog food or "dogfooding" is the practice of using one's own products or services. This can be a way for an organization to test its products in real-world usage using product management techniques. Hence dogfooding can act as quality control, and eventually a kind of testimonial advertising. Once in the market, dogfooding can demonstrate developers' confidence in their own products.

<span class="mw-page-title-main">Boeing Commercial Airplanes</span> Division of the Boeing Company that builds commercial jet airplanes

Boeing Commercial Airplanes (BCA) is a division of the Boeing Company. It designs, assembles, markets, and sells commercial aircraft, including the 737, 767, 777, and 787, along with freighter and business jet variants of most. The division employs nearly 35,000 people, many working at the company's division headquarters in Renton, Washington or at more than a dozen engineering, manufacturing, and assembly facilities, notably the Everett Factory and Renton Factory, and the South Carolina Factory.

Amazon China, formerly known as Joyo.com, is an online shopping website. Joyo.com was founded in early 2000 by the Chinese entrepreneur Lei Jun in Beijing, China. The company primarily sold books and other media goods, shipping to customers nationwide. Joyo.com was renamed to “Amazon China” when sold to Amazon Inc in 2004 for US$75 Million. Amazon China closed its domestic business in China in June 2019 after the US severed all relations with china, offering only products from sellers located overseas.

Fred Meyer is an American chain of hypermarket superstores founded in 1922 in Portland, Oregon, United States, by Fred G. Meyer. The stores operate in the northwest U.S., with locations in Oregon, Washington, Idaho, and Alaska. The company was acquired by Kroger in 1998, though the stores are still branded Fred Meyer. The chain was one of the first in the United States to promote one-stop shopping, eventually combining a complete grocery supermarket with a drugstore, bank, clothing, jewelry, home decor, home improvement, garden, electronics, restaurant, shoes, sporting goods, and toys. The Fred Meyer division is headquartered in Portland.

<span class="mw-page-title-main">Rohm and Haas</span> Company

Rohm and Haas Company is a US manufacturer of specialty chemicals for end use markets such as building and construction, electronic devices, packaging, household and personal care products. Headquartered in Philadelphia, the company is organized into three business groups of Specialty Materials, Performance Materials and Electronic Materials, and also has two stand-alone businesses of Powder Coatings and Salt. Formerly a Fortune 500 Company, Rohm and Haas employs more than 17,000 people in 27 countries, with its last sales revenue reported as an independent company at US$8.9 billion. Dow Chemical Company bought Rohm and Haas for $15 billion in 2009.

Ditech Financial LLC was a provider of home loan, loan servicing and refinance products to consumers and institutional partners in the U.S.

<span class="mw-page-title-main">Pike Place Fish Market</span> Fish market in Seattle, Washington, U.S.

Pike Place Fish Market is an open-air fish market at Pike Place Market in Seattle, Washington, United States, located at the corner of Pike Street and Pike Place. Founded in 1930, it is known for its tradition of fishmongers throwing the fish purchased by customers prior to wrapping it. The fish market was near to bankruptcy in 1986, but after the introduction of new practices such as the fish throwing, games, and customer performances, it received significant exposure in national media and on television shows. Pike Place Fish Market is today a world-famous tourist destination, attracting up to 10,000 daily visitors.

<span class="mw-page-title-main">Men's skirts</span> Skirt-like garments worn by men and boys

Outside Western cultures, men's clothing commonly includes skirts and skirt-like garments; however, in the Americas and much of Europe, skirts are usually seen as feminine clothing and socially stigmatized for men and boys to wear, despite having done so for centuries. While there are exceptions, most notably the cassock and the kilt, these are not really considered 'skirts' in the typical sense of fashion wear; rather they are worn as cultural and vocational garments. People have variously attempted to promote the fashionable wearing of skirts by men in Western culture and to do away with this gender distinction.

<span class="mw-page-title-main">Bob's Red Mill</span> Brand of whole-grain foods

Bob's Red Mill is an American brand of whole-grain food marketed by employee-owned American company Bob's Red Mill Natural Foods of Milwaukie, Oregon. The company was established in 1978 by Bob and Charlee Moore.

<span class="mw-page-title-main">Steve Blank</span> American businessman

Steve Blank is an American entrepreneur, educator, author and speaker based in Pescadero, California.

<span class="mw-page-title-main">Assist-2-Sell</span>

Assist-2-Sell is an American real estate franchise organization operating in the United States and Canada. It was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin and is based in Reno, Nevada.

A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development.

<span class="mw-page-title-main">Gap Inc.</span> American multinational clothing and accessories retailer

The Gap, Inc., commonly known as Gap Inc. or Gap, is an American worldwide clothing and accessories retailer. Gap was founded in 1969 by Donald Fisher and Doris F. Fisher and is headquartered in San Francisco, California. The company operates four primary divisions: Gap, Banana Republic, Old Navy, and Athleta. Gap Inc. is the largest specialty retailer in the United States, and is 3rd in total international locations, behind Inditex Group and H&M. As of early 2023, Gap employs about 95,000 people.

5.11 Tactical is an American apparel brand of outdoor clothing, footwear, uniforms and tactical equipment, primarily targeting the market of military, law enforcement and public safety personnel. The company is based in Irvine, California, and operates a chain of retail stores with over 100 locations as of August 2023.

<span class="mw-page-title-main">Food Lover's Market</span> South African supermarket chain

Food Lover's Market is a South African supermarket chain that operates franchised grocery stores and convenience stores in Southern Africa. The company is a member of the Franchise Association of South Africa. As of 2022, there are over 300 stores in South Africa, two in Botswana, three in Zimbabwe and three in Namibia.

References

  1. 1 2 Amjadali, Samantha (2002-11-17). "Dressed to the kilt". Herald Sun .
  2. Downey, Roger (2001-04-11). "The breeze between your knees". Seattle Weekly . Archived from the original on 2006-12-05. Retrieved 2007-01-12.
  3. Frey, Christine (2004-02-21). "Retail Notebook: Local companies go to Hollywood". Seattle Post-Intelligencer .
  4. Villano, Matt (2006-05-11). "Seattle:Utilikilts". The New York Times .
  5. Fernandez, Sandy (2004-02-15). "Utilikilts". The Washington Post .

Further reading