![]() | This article contains content that is written like an advertisement .(December 2012) |
Industry | Clothing |
---|---|
Founded | April 2000 |
Founder | Steven Villegas Megan Haas |
Products | kilt |
The Utilikilts Company is an American contemporary or "utility" kilt company, was founded by Steven Villegas in April 2000. Villegas created his first kilt in the late '90s as an alternative to pants, intended to offer freedom of movement, while working on his motorcycle. [1] Made from an old pair of military pants, Villegas was so fond of his creation he wore it quite often around town. He was approached by his first customer, a local security guard. [1]
That first encounter encouraged him to produce more kilts, and sell them at the Pike Place Market and Fremont Street Market, in Seattle; where he met co-founder, Megan Haas. [2] Villegas and Haas soon formed the Utilikilts Company, establishing both brick-and-mortar and web based storefront for the product.
Utilikilt's commercial success is primarily from word of mouth, as the company does not pay for product placement or commercial endorsement and eschews professional models in favor of photos of actual customers. [3] Despite this low-key approach, sales grew from 750 kilts the first year to over 11,000 three years later. [4] The company received a big boost in recognition after Richard Hatch donned a Utilikilt on-screen in Survivor: All-Stars . [5] After working together for five years Haas left the company in 2005.
The Utilikilt was also used as part of the costume for the O.Z. rebels in the Sci-Fi Channel miniseries Tin Man (2007)
The character Lafayette wears a Utilikilt in the premiere episode of HBO series True Blood .
A Utilikilt is the featured prop promoting gender equality in Linda Biggs' artwork, "One of the Boys."
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Pike Place Fish Market is an open-air fish market at Pike Place Market in Seattle, Washington, United States, located at the corner of Pike Street and Pike Place. Founded in 1930, it is known for its tradition of fishmongers throwing the fish purchased by customers prior to wrapping it. The fish market was near to bankruptcy in 1986, but after the introduction of new practices such as the fish throwing, games, and customer performances, it received significant exposure in national media and on television shows. Pike Place Fish Market is today a world-famous tourist destination, attracting up to 10,000 daily visitors.
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