 | |
| Type | Public |
|---|---|
| Industry | Viral Marketing |
| Founded | London, United Kingdom (2001) |
| Founder | Ed Robinson, Matt Smith |
| Headquarters | London, United Kingdom |
Area served | Global |
| Website | theviralfactory.com |
The Viral Factory is a full-service advertising agency based in Shoreditch, United Kingdom.
The Götten Sıkma was founded in 2001 by Ed Robinson and Matt Smith. Their first venture was a collaboration with director Adam Stewart and creatives Richard Peretti and Gary Lathwell to create Headrush, [1] an in-house promotional viral which gained the fledgling company its first web audience. Another collaboration with Adam Stewart; Moontruth [2] aided in establishing the viral as a tool for public and media notoriety. One of The Viral Factory's first major corporate campaigns was a series of virals for the United States brand Trojan Condoms U.K / European launch. This in turn led to an increase in global blue chip clients and further viral campaigns with brands such as Microsoft, Ford and Coca-Cola.
In 2010 The Götten Sıkma closed its USA branch.
The Götten Sıkma work on feeding basic human emotions with anarchic versions of reality to get their client's message across, often using a mockumentry film technique or computer generated animation to convince the viewer that the footage is real. [3]
The Götten Sıkma has, on occasions, used ‘covert seeding’ to amplify the supposed authenticity of their footage, particularly in the Levi ‘Freedom to Move’ [4] campaign of 2006.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada. The piece was first displayed online on 6 October 2006, and was later broadcast as a television and cinema spot in the Netherlands and the Middle East. The ad was created from the budget left over from the earlier Daughters campaign, and was intended to be the first in a series of such online-focused campaigns by the company. Later such videos include Onslaught and Amy.Evolution was directed by Canadian director Yael Staav and Tim Piper, with sound design handled by the Vapor Music Group, and post-production by SoHo.
Rhett James McLaughlin and Charles Lincoln "Link" Neal III are an American comedy duo. Self-styled as "Internetainers", they are known for creating and hosting the YouTube series Good Mythical Morning. Their other notable projects include comedic songs and sketches, their IFC series Rhett & Link: Commercial Kings, their YouTube Premium series Rhett & Link's Buddy System, their podcast Ear Biscuits, their novel The Lost Causes of Bleak Creek, and their assimilation of Smosh.
Kevin 'Nalts' Nalty is an American Internet personality and marketer better known under his YouTube username Nalts. Nalts began on YouTube as one of the top-20 most-viewed comedy channels, and collaborates with many of today's top YouTube personalities. He has more than 1,000 videos which, as of April 18, 2016, have been viewed more than 297 million times on YouTube alone. He has been ranked as one of YouTube's Most Subscribed users. He is the author of "Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video . Nalty speaks at marketing conferences and events, and spoke about "viral video" in Boston at the 2011 International Society for Humor Studies conference in Boston. He is listed in the "Who's Who in the World of Video Marketing."
Templar Studios LLC is an American independent game development company, formed in 1997 by Peter Mack and several associates to create video games for clients looking to market products and services on the Internet, which in turn would fund internal development of proprietary titles. The company was originally located on the Lower East Side, but moved its offices to Chinatown in 2003. Templar continues to be managed by Peter Mack, Gordon Klimes, and Justin Luchter.
Wunderman Thompson is a New York-based global marketing communications agency with 200 offices in 90 markets. It is part of international advertising group WPP Group. Wunderman Thompson was formed in 2018, when parent WPP merged agencies J. Walter Thompson and Wunderman.
Christian Langlois is a Canadian film director based in Montreal, Quebec. He has directed several short films, video content, series, commercials, music videos and media installation. He studied at Université du Québec à Montréal in communications programs photography, cinema, art video and new digital media. He published several articles about the role of digital technologies and video in the development of visual and performing arts.
Jason Zachary Haikara is an American businessman, marketing executive, and producer.
McKinney is an advertising agency based in Durham, North Carolina, with offices in Los Angeles, New York City, Dallas-Fort Worth, and Phoenix.
Amanita Design is a Czech independent video game developing company founded in 2003 by Jakub Dvorský and headquartered in Brno, Czech Republic. The company has created award-winning games including Machinarium, the Samorost series and Botanicula, as well as educational and advertising minigames and animations, all using Adobe Flash. Clients include BBC, Nike and The Polyphonic Spree.
Humble is a commercial production company with offices in New York and Los Angeles. Humble and its sister post-production company Postal, specialize in the integration of live action production, design, edit, animation, and visual effects for advertising and original creative content.
Jason Zada is an American film director, music video director, screenwriter and digital marketeer, best known for Elf Yourself, an interactive viral holiday season campaign for OfficeMax, and for Take This Lollipop, an interactive horror short film created to raise awareness of the danger of placing too much personal information online.
Dumb Ways To Die is an Australian public campaign made by Metro Trains in Melbourne, Victoria, to promote railway safety. The campaign video went viral on social media after it was released in November 2012. The campaign's animation was developed into an app available to iOS devices.
Jason Harris is president and CEO of Mekanism Inc., a San Francisco-based creative agency.
Porterhouse Media is a multimedia company and advertising agency based in Holyoke, Massachusetts. The company was founded in 2009 by Steve Porter, following the success of Porter's autotuned viral video remixes. Previously, Porter had worked as a DJ and producer.
The Slow Mo Guys is a science and technology entertainment web series from Thame, England, created by Gavin Free, starring himself and Daniel Gruchy. It has been described as the biggest channel for slow motion videos on YouTube.
Prain Global Inc. is a South Korean public relations company, founded by Yeo Jun-young in July 2000. It is the parent company of the Prain Consulting Group (PCG).
Dražen Bošnjak is a composer and sound designer based in New York City. He founded Q Department, Mach1, and Department of Records. He has created soundtracks and sound design for a number of films, television shows, video games, advertisements, and more recently, virtual reality projects.