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| Author | Ben Elton |
|---|---|
| Country | United Kingdom |
| Language | English |
| Genre |
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| Publisher | Simon & Schuster |
Publication date | 1993 |
| Media type | |
| ISBN | 0-552-77183-X |
| Preceded by | Gridlock (1991) |
| Followed by | Popcorn (1996) |
This Other Eden is a satirical novel written by Ben Elton. As with Elton's other early novels, This Other Eden is a satire advocating greater environmentalism.
The novel is set in the reasonably near future. Earth is being devastated by mankind's continued exploitation, and it seems obvious that the environment will collapse sometime in the near future. Rather than adopt a more eco-friendly approach to life, most people have instead invested in a "claustrosphere", a dome-shaped habitat in which all water, food and air is endlessly recycled in a completely closed environment. A person can therefore survive indefinitely within a claustrosphere no matter what ecological horrors may happen outside.
The bulk of the book focuses on a British writer, Nathan, who is attempting to sell an idea for a claustrosphere commercial to Plastic Tolstoy, owner and chief marketer of the company which builds them. The commercial represents a change in emphasis for the advertising campaign; up to now claustropheres have been sold as a kind of fall-back insurance, just in case the environment collapses. However, now that virtually everybody owns at least a basic model, sales are falling and the company is having to try and sell upgrade and improvement packages instead. The new advertising, therefore, attempts to convince people for the first time that the environment truly is doomed and they are inevitably going to have to live in their claustrospheres.
Tolstoy accepts Nathan's idea and assigns him to work with Max, a shallow and pretentious young actor. During a subsequent meeting with Tolstoy, Nathan makes a joking suggestion that it would be ironic if his company actually covertly sponsored the eco-terrorism movement led by Jurgen Thor, which despises the claustrosphere company since it represents, in their eyes, an abrogation of mankind's responsibility to care for the environment. Nathan is subsequently murdered as he plays a virtual reality game with Max. Max sets out to investigate the murder, falling in with Rosalie Connolly, an eco-terrorist working for Thor's organization.
Max ultimately discovers that Thor and Tolstoy are in fact partners. The eco-terrorists raids, whilst highly successful, never present more than a minor problem to the vast claustrosphere company, but do grab headlines and bring awareness of the looming eco-disaster into the public mind - prompting them to buy more claustrospheres. Tolstoy confesses that he has even geared his advertising campaign to work in perfect sync with the terrorists, with new commercials ready to roll out instantly after each attack.
After a confrontation between Max, Rosalie and Jurgen in which Jurgen is killed, Tolstoy decides to evade justice by leaking news indicating that the ecology is finally collapsing. The news is suddenly full of stories of environmental catastrophe, and people are told that they need to lock themselves in their claustrospheres for several decades. The "rat run", as it is termed, removes the large bulk of humanity from the world, effectively ending the current civilization. Ironically, one of the by-products of the vanishing of global society is that all industry ceases, ending further pollution of the environment. Freed of this burden, Earth begins to gradually recover from the damage inflicted to it.
Radical environmentalism is a grass-roots branch of the larger environmental movement that emerged from an ecocentrism-based frustration with the co-option of mainstream environmentalism.
Tree spiking involves hammering a metal rod, nail or other material into a tree trunk, either inserting it at the base of the trunk where a logger might be expected to cut into the tree, or higher up where it would affect the sawmill later processing the wood. It is used to prevent logging by risking damage to saws, in the forest or at the mill, if the tree is cut, as well as possible injury or death to the worker. The spike can also lower the commercial value of the wood by causing discoloration, reducing the economic viability of logging in the long term, without threatening the life of the tree. It is illegal in the United States, and has been described as a form of eco-terrorism.
Eco-terrorism is an act of violence which is committed in support of environmental causes, against people or property.
The triple bottom line is an accounting framework with three parts: social, environmental and economic. Some organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value. Business writer John Elkington claims to have coined the phrase in 1994.
Greenwashing, also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims and policies are environmentally friendly. Companies that intentionally take up greenwashing communication strategies often do so in order to distance themselves from the environmental lapses of themselves or their suppliers.
Eco may refer to Ecology or Economics. It may also refer to:
Eco-capitalism, also known as environmental capitalism or (sometimes) green capitalism, is the view that capital exists in nature as "natural capital" on which all wealth depends. Therefore, governments should use market-based policy-instruments to resolve environmental problems.
Environment friendly processes, or environmental-friendly processes, are sustainability and marketing terms referring to goods and services, laws, guidelines and policies that claim reduced, minimal, or no harm upon ecosystems or the environment.
Environmental technology (envirotech) or green technology (greentech), also known as clean technology (cleantech), is the application of one or more of environmental science, green chemistry, environmental monitoring and electronic devices to monitor, model and conserve the natural environment and resources, and to curb the negative impacts of human involvement. The term is also used to describe sustainable energy generation technologies such as photovoltaics, wind turbines, etc. Sustainable development is the core of environmental technologies. The term environmental technologies is also used to describe a class of electronic devices that can promote sustainable management of resources.
Technogaianism is a bright green environmentalist stance of active support for the research, development and use of emerging and future technologies to help restore Earth's environment. Technogaianists argue that developing safe, clean, alternative technology should be an important goal of environmentalists.
Leaderless resistance, or phantom cell structure, is a social resistance strategy in which small, independent groups, or individuals, challenge an established institution such as a law, economic system, social order, or government. Leaderless resistance can encompass anything from non-violent protest and civil disobedience to vandalism, terrorism, and other violent activity.
Ecofascism is a term which is used to describe individuals and groups which combines environmentalism with fascist viewpoints and tactics. Originally, the term "ecofascist" was considered an academic term for a hypothetical type of government which would militantly enforce environmental measures over the needs and freedoms of its citizens. In non-academic circles, the term "ecofascist" was originally used as a slur against the emerging environmental movement from the 1970s onwards. However, since the 2010s, a number of individuals and groups have emerged that either self-identify as "ecofascist" or have been labelled so by academic or journalistic sources. These individuals and groups synthesise radical far-right politics with environmentalism and will typically advocate that overpopulation is the primary threat to the environment and that the only solution is to completely halt immigration, or at their most extreme, actively genocide minority groups and ethnicities. As environmentalism has become more and more mainstream in recent decades, many far-right political parties have experimented with adding green politics to their platforms, while since the 2010s a number of terrorists internationally have cited ecofascism as their motive.
Stark is a 1989 novel by comedian Ben Elton. It was commercially and critically successful in the United Kingdom and Australia. It was Elton's first novel, and launched his writing career. Stark was reprinted 23 times in its first year, and ultimately sold well over a million copies, making Elton one of a small number of novelists to sell more than a million copies of their first book. The novel was adapted into Stark, a television miniseries.
Operation Backfire is a multi-agency criminal investigation, led by the Federal Bureau of Investigation (FBI), into destructive acts in the name of animal rights and environmental causes in the United States described as eco-terrorism by the FBI. The operation resulted in convictions and imprisonment of a number of people, many of whom were members of the Animal Liberation Front and Earth Liberation Front.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. Other similar terms used are environmental marketing and ecological marketing.
An eco hotel, or a green hotel, is an environmentally sustainable hotel or accommodation that has made important environmental improvements to its structure in order to minimize its impact on the natural environment. The basic definition of an eco-friendly hotel is an environmentally responsible lodging that follows the practices of green living. These hotels have to be certified green by an independent third-party or by the state they are located in. Traditionally, these hotels were mostly presented as ecolodges because of their location, often in jungles, and their design inspired by the use of traditional building methods applied by skilled local craftsmen in areas, such as Costa Rica and Indonesia.
The seminal work of fiction featuring eco-terrorism as a major focal point is Edward Abbey's 1975 novel The Monkey Wrench Gang, wherein a group of environmentalists disrupt various projects that are damaging to the environment. The novel inspired the Earth First! movement and directly influenced the Earth Liberation Front. The term "monkeywrenching", in the sense of sabotage, derives from the book. The 1985 film Pale Rider, directed by and starring Clint Eastwood, likewise frames eco-terrorism positively; in the film, the vigilante justice morality which is a common feature of the Western genre is applied to environmentally destructive mining practices. In contrast, Michael Crichton's 2004 novel State of Fear portrays eco-terrorists—in this case a group of environmentalists who seek to raise awareness about anthropogenic global warming by creating extreme weather events—in a negative light.
The Earth Liberation Front (ELF), also known as "Elves" or "The Elves", is the collective name for autonomous individuals or covert cells who, according to the ELF Press Office, use "economic sabotage and guerrilla warfare to stop the exploitation and destruction of the environment".
Portrayals of survivalism, and survivalist themes and elements such as survival retreats have been fictionalised in print, film, and electronic media. This genre was especially influenced by the advent of nuclear weapons, and the potential for societal collapse in light of a Cold War nuclear conflagration.
Deep Green Resistance (DGR) is a radical environmental movement that views mainstream environmental activism as being ineffective. The group, which perceives the existence of industrial civilization itself as the greatest threat to the natural environment, strives for community organizing to build alternative food, housing, and medical institutions. The organization advocates sabotage against infrastructure, which it views as necessary tactics to achieve its goal of dismantling industrial civilization. Religious and ecological scholar Todd LeVasseur classifies it as an apocalyptic or millenarian movement.