Three Wolf Moon

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The original Three Wolf Moon T-shirt Three Wolf Moon.jpg
The original Three Wolf Moon T-shirt

Three Wolf Moon is a T-shirt featuring three wolves howling at the Moon. The numerous satirical reviews for this on Amazon.com have become an Internet phenomenon. The T-shirt was designed by artist Antonia Neshev. [1]

Contents

Origin

Brian Govern, review author Brian Govern at ROFLCon II.jpg
Brian Govern, review author
Antonia Neshev, creator of the Three Wolf Moon design Antonia Neshev at ROFLCon II.jpg
Antonia Neshev, creator of the Three Wolf Moon design

The Three Wolf Moon T-shirt, created by The Mountain Corporation, gained popularity after attracting sarcastic reviews on Amazon.com attributing great power to it, such as making the wearer irresistible to women, striking fear into other males, and having magical healing abilities. This shirt was mostly popular with the so called "sigma males", (male beings that admire the wolves in the shirt and aspire to be like them.) One example of an alpha male, is Brian Govern, a law student at Rutgers University, [1] who was searching for a school book on Amazon and was led to the Three Wolf Moon T-shirt by an Amazon recommendation which had been targeted at students purchasing college semester books. [2] He decided to write a review of the shirt on a whim as he did not actually own the shirt. His faux-serious review as "Bee-Dot-Govern" in November 2008 concluded: [3]

Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.

Since this original review was posted, more than 2,300 similar reviews have been posted. [4] Some reviewers have uploaded images showing famous people wearing the shirt. [5]

The shirt attracted further interest when it became popular on networking sites such as Digg and Facebook and was then lauded in conventional media as an Internet phenomenon. [2] German scholar Melvin Haack considers it to be a notable example of a redneck joke. [6] The reviews have been included in studies of such online sarcasm. Such sarcasm tends to confound analysis of customer reviews and so the texts have been analysed to determine which elements might identify sarcasm. One common example found in n-gram analysis was "alpha male". [7]

Sales

The T-shirt is manufactured by The Mountain Corporation, [8] a wholesale clothing company in Keene, New Hampshire, United States. [9] Their art director, Michael McGloin, said that they were making many more shirts in response to the great demand which had made it the top-selling item in Amazon's clothing store. [10] Due to the success of the shirt, the New Hampshire Division of Economic Development made it their "official New Hampshire T-shirt of economic development" and awarded it as a prize for innovation. [11]

Parodies and attributions

A similar shirt featuring Keyboard Cats instead of wolves has been produced at the T-shirt design site Threadless. In July 2009, this was the most highly rated design there. [12]

Capcom prepared a limited run through iam8bit of a "Three Wolf God Sun" shirt for the 2010 San Diego Comic-Con International, featuring images of the wolf gods Shiranui, Amaterasu and Chibiterasu from their video games Ōkami and Ōkamiden . [13] [14]

Minecraft parodied the design in its merchandise, replacing the wolves with creepers, an enemy featured in the game. [15]

Georgetown University created a parody of the "Three Wolf Moon" shirt using images of their mascot Jack the Bulldog as a promotion for students attending a 2015 basketball game. [16]

Related Research Articles

<span class="mw-page-title-main">Red wolf</span> Canid native to the southeastern United States

The red wolf is a canine native to the southeastern United States. Its size is intermediate between the coyote and gray wolf.

<span class="mw-page-title-main">Wolf</span> Type of canine

The wolf, also known as the gray wolf or grey wolf, is a large canine native to Eurasia and North America. More than thirty subspecies of Canis lupus have been recognized, including the dog and dingo, though gray wolves, as popularly understood, only comprise naturally-occurring wild subspecies. The wolf is the largest extant member of the family Canidae, and is further distinguished from other Canis species by its less pointed ears and muzzle, as well as a shorter torso and a longer tail. The wolf is nonetheless related closely enough to smaller Canis species, such as the coyote and the golden jackal, to produce fertile hybrids with them. The wolf's fur is usually mottled white, brown, gray, and black, although subspecies in the arctic region may be nearly all white.

<span class="mw-page-title-main">Wolfdog</span> Dog breed

A wolfdog is a canine produced by the mating of a domestic dog with a gray wolf, eastern wolf, red wolf, or Ethiopian wolf to produce a hybrid.

<span class="mw-page-title-main">Jeff Foxworthy</span> American comedian, actor, host, and writer

Jeffrey Marshall Foxworthy is an American comedian, actor, author, radio host, and writer. He is a member of the Blue Collar Comedy Tour, with Larry the Cable Guy, Bill Engvall, and formerly Ron White. Known for his "You might be a redneck" one-liners, Foxworthy has released six major-label comedy albums. His first two albums were each certified triple Platinum by the Recording Industry Association of America. He has written several books based on his redneck jokes, as well as an autobiography entitled No Shirt, No Shoes... No Problem!

<span class="mw-page-title-main">Ethiopian wolf</span> Canine native to Ethiopian Highlands

The Ethiopian wolf, also called the Simien jackal and Simien fox, is a canine native to the Ethiopian Highlands. In southeastern Ethiopia it is also known as the horse jackal. It is similar to the coyote in size and build, and is distinguished by its long and narrow skull, and its red and white fur. Unlike most large canids, which are widespread, generalist feeders, the Ethiopian wolf is a highly specialised feeder of Afroalpine rodents with very specific habitat requirements. It is one of the world's rarest canids, and Africa's most endangered carnivore.

<span class="mw-page-title-main">Jean Craighead George</span> American writer (1919-2012)

Jean Carolyn Craighead George was an American writer of more than one hundred books for children and young adults, including the Newbery Medal-winning Julie of the Wolves and Newbery runner-up My Side of the Mountain. Common themes in George's works are the environment and the natural world. Beside children's fiction, she wrote at least two guides to cooking with wild foods and one autobiography published 30 years before her death, Journey Inward.

<i>Amazon Women on the Moon</i> 1987 film

Amazon Women on the Moon is a 1987 American satirical science fiction film that parodies the experience of watching low-budget films on late-night television. The film, featuring a large ensemble cast including cameo appearances from film and TV stars and even non-actors, was written by Michael Barrie and Jim Mulholland, and takes the form of a compilation of 21 comedy skits directed by five different directors: Joe Dante, Carl Gottlieb, Peter Horton, John Landis, and Robert K. Weiss.

<i>Ōkami</i> 2006 video game

Ōkami is an action-adventure video game developed by Clover Studio and published by Capcom. It was released for PlayStation 2 in 2006 in Japan and North America, and in 2007 in Europe and Australia. After the closure of Clover Studio a few months after the release, a port for Wii was developed by Ready at Dawn, Tose, and Capcom, and released in 2008.

<span class="mw-page-title-main">Japanese wolf</span> Extinct subspecies of the gray wolf

The Japanese wolf, also known as the Honshū wolf, is an extinct subspecies of the gray wolf that was once endemic to the islands of Honshū, Shikoku and Kyūshū in the Japanese archipelago.

<i>The Twilight Saga: New Moon</i> 2009 American romantic fantasy film

The Twilight Saga: New Moon is a 2009 American romantic fantasy film directed by Chris Weitz from a screenplay by Melissa Rosenberg, based on the 2006 novel New Moon by Stephenie Meyer. The sequel to Twilight (2008), it is the second installment in The Twilight Saga film series. The film stars Kristen Stewart, Robert Pattinson, and Taylor Lautner, reprising their roles as Bella Swan, Edward Cullen, and Jacob Black, respectively.

<i>The Twilight Saga: Eclipse</i> 2010 film by David Slade

The Twilight Saga: Eclipse is a 2010 American romantic fantasy film directed by David Slade. It was written by Melissa Rosenberg and was adapted from Stephenie Meyer's 2007 novel Eclipse. The sequel to The Twilight Saga: New Moon (2009), it is the third installment in The Twilight Saga film series. The film stars Kristen Stewart, Robert Pattinson, and Taylor Lautner, reprising their roles as Bella Swan, Edward Cullen, and Jacob Black, respectively. Bryce Dallas Howard joins the cast as returning character Victoria, who was previously portrayed by Rachelle Lefevre in the first two films.

<i>Alpha and Omega</i> (film) 2010 American computer animated film

Alpha and Omega is a 2010 American computer-animated film directed by Anthony Bell and Ben Gluck. Starring the voices of Justin Long, Hayden Panettiere, Dennis Hopper, Danny Glover and Christina Ricci, the film was written by Christopher Denk and Steve Moore, based on a story by Moore and Gluck. This film sets around two young Rocky Mountain wolves named Kate and Humphrey who fall in love with each other, but are on the opposite ends of their pack. However, when Kate and Humphrey learn that they got relocated to Idaho for repopulation, they must work together to get back to Jasper National Park before a war slowly begins to emerge between both packs.

<i>Keyboard Cat</i> Internet meme

Keyboard Cat is a video-based internet meme. Its original form was a video made in 1984 by Charlie Schmidt of his cat Fatso seemingly playing a musical keyboard to a cheery tune. While Schmidt had uploaded the video himself to YouTube in 2007, Brad O'Farrell, with Schmidt's permission, appended the video to the end of a blooper video uploaded in 2009 as if to have the cat "play" the person offstage after the gaffe as they had done in Vaudeville. The idea of this quickly expanded on the Internet by numerous other users, typically under the name "Play Him Off, Keyboard Cat", and became a popular meme on YouTube.

<i>Ōkami Kakushi</i> 2010 visual novel

Ōkami Kakushi is a Japanese visual novel developed by guyzware and published by Konami for the PlayStation Portable, with Ryukishi07 of Higurashi no Naku Koro ni fame as game director and the manga author duo Peach-Pit as character designers. The game was released on August 20, 2009 in Japan. An anime adaptation produced by AIC began airing in Japan on January 8, 2010 on TBS.

<i>Ōkamiden</i> 2010 video game

Ōkamiden, known in Japan as Ōkamiden: Chiisaki Taiyō, is an action-adventure video game published by Capcom for the Nintendo DS handheld game console. It is a spiritual successor, rather than a sequel, to Ōkami, a game released originally for the PlayStation 2 and later ported first to the Wii, then to other platforms.

<span class="mw-page-title-main">History of wolves in Yellowstone</span> Extirpation and reintroduction of the gray wolf to Yellowstone National Park

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A redneck joke is a joke about rednecks—working-class, rural, southern white Americans. For example,

A genie comes upon an African-American, a Jew and a redneck. He grants each a wish. The African-American wishes that his people be returned to Africa; the Jew that his people be returned to Israel. Once the redneck realises that all the blacks and Jews have left America, he wishes for a beer.

A customer review is an evaluation of a product or service made by someone who has purchased and used, or had experience with, a product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of professional reviews. The reviews may themselves be graded for usefulness or accuracy by other users.

<span class="mw-page-title-main">Northern Rocky Mountain wolf</span> Subspecies of carnivore

The northern Rocky Mountain wolf, also known as the northern Rocky Mountain timber wolf, is a subspecies of gray wolf native to the northern Rocky Mountains. It is a light-colored, medium to large-sized subspecies with a narrow, flattened frontal bone. The subspecies was initially listed as Endangered on March 9, 1978, but had the classification removed in the year 2000 due to the effects of the Northern Rocky Mountain Wolf Recovery Plan. On August 6, 2010, the northern Rocky Mountain wolf was ordered to be returned under Endangered Species Act protections by U.S. District Judge Donald Molloy in a decision overturning a previous ruling by the U.S. Fish and Wildlife Service. They were later removed on August 31, 2012 from the list because of Idaho, Montana, and Wyoming meeting the population quotas for the species to be considered stable. This wolf is recognized as a subspecies of Canis lupus in the taxonomic authority Mammal Species of the World (2005).

References

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