Three Wolf Moon

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The original Three Wolf Moon T-shirt Three Wolf Moon.jpg
The original Three Wolf Moon T-shirt

Three Wolf Moon is a T-shirt featuring three wolves howling at the moon. The numerous satirical reviews for this on Amazon.com have become an Internet phenomenon. The T-shirt was designed by artist Antonia Neshev. [1]

Contents

Origin

Brian Govern, review author Brian Govern at ROFLCon II.jpg
Brian Govern, review author
Antonia Neshev, creator of the Three Wolf Moon design Antonia Neshev at ROFLCon II.jpg
Antonia Neshev, creator of the Three Wolf Moon design
Michael McGloin, art director of The Mountain Corporation Michael McGloin at ROFLCon II 2.jpg
Michael McGloin, art director of The Mountain Corporation

The Three Wolf Moon T-shirt, created by The Mountain Corporation, gained popularity after attracting sarcastic reviews on Amazon.com attributing great power to it, such as making the wearer irresistible to women, striking fear into other males, and having magical healing abilities. These reviews were made mainly by members of the Bodybuilding.com Misc section. [2] Brian Govern, a law student at Rutgers University, [1] was searching for a school book on Amazon and was led to the Three Wolf Moon T-shirt by an Amazon recommendation which had been targeted at students purchasing college semester books. [3] He decided to write a review of the shirt on a whim as he did not actually own the shirt. His faux-serious review as "Bee-Dot-Govern" in November 2008 concluded: [4]

Pros: Fits my girthy frame, has wolves on it, attracts women Cons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.

Since this original review was posted, more than 2,300 similar reviews have been posted. [5] Some reviewers have uploaded images showing famous people wearing the shirt. [6]

The shirt attracted further interest when it became popular on networking sites such as Digg and Facebook and was then lauded in conventional media as an Internet phenomenon. [3] German scholar Melvin Haack considers it to be a notable example of a redneck joke. [7] The reviews have been included in studies of such online sarcasm. Such sarcasm tends to confound analysis of customer reviews and so the texts have been analysed to determine which elements might identify sarcasm. One common example found in n-gram analysis was "alpha male". [8]

Sales

The T-shirt is manufactured by The Mountain Corporation, [9] a wholesale clothing company in Keene, New Hampshire, United States. [10] Their art director, Michael McGloin, said that they were making many more shirts in response to the great demand which had made it the top-selling item in Amazon's clothing store. [2] Due to the success of the shirt, the New Hampshire Division of Economic Development made it their "official New Hampshire T-shirt of economic development" and awarded it as a prize for innovation. [11]

Parodies and attributions

A similar shirt featuring Keyboard Cats instead of wolves has been produced at the T-shirt design site Threadless. In July 2009, this was the most highly rated design there. [12]

The official Star Wars online store created a "Moon Over My Ewok" shirt that parodies Three Wolf Moon with Ewoks and the Death Star in place of wolves and a moon. [13]

Capcom prepared a limited run through iam8bit of a "Three Wolf God Sun" shirt for the 2010 San Diego Comic-Con International, featuring images of the wolf gods Shiranui, Amaterasu and Chibiterasu from their video games Ōkami and Ōkamiden . [14] [15]

Minecraft has parodied the design in its own T-shirt merchandise, replacing the wolves with Creepers, an iconic enemy featured in the game.

Rooster Teeth have also created a variant of the shirt featuring enemies from the web series RWBY called Three Beowolf Moon. [16]

There is a tattoo and a poster of the design in The Sims 3 . Also, there is a T-shirt with the design, but with llamas instead of wolves, in The Sims 3: University Life Expansion Pack.

On an episode of the U.S. version of The Office entitled "Niagara", Dwight wears the shirt to go out on the town, believing that it will attract women because the howling wolves are "suggestive".

The Valve online store once sold a shirt with three Sentry Turrets from Portal looking at a moon. [17]

Grumpy Cat has a version called "3 Grumpy Cat Moon", Doge a version called "3 Doge Moon".

There is a dog tag in the game Battlefield 3 called "6 Wolf Moon" which is obtained from a Dr. Pepper promotion. The dog tag has this design scratched onto it with six wolves instead of three.

In Episode 1 of Season 9 of It's Always Sunny in Philadelphia , Mac is wearing the Three Wolf Moon shirt.

In Skullgirls , Beowulf's level 3 super is based on the Three Wolf Moon shirt, the Three Wulf Moonsault. The first three hits cause wolf sihoullettes to appear and ends with Beowulf delivering a body slam while briefly shown in front of a full moon.

In Guild Wars 2 , if three rangers use the Call of the Wild skill simultaneously, a 'Lunar Wolf' is summoned. The animation of each skill depicts a wolf howling at the moon similar to one shown in the T-shirt. [18] The Wolf Rank Finisher also features an animation resembling the design.

In Episode 4 of Season 1 of Mr. Robot , Mobley is wearing the Three Wolf Moon shirt.

In the video game NEO Scavenger the player can find a "Three Dog Moon" shirt which will make Dogmen less likely to attack them.

In the video game The Wolf Among Us , if you get all of the trophies in the game on PlayStation consoles, the platinum image has a version of the image with Bigby Wolf as the wolves.

Georgetown University created a parody of the "Three Wolf Moon" shirt using images of their mascot Jack the Bulldog as a promotion for students attending a 2015 basketball game. [19]

Related Research Articles

International Wolf Center

The International Wolf Center (IWC) is a research and educational organization based in Ely, Minnesota, United States, that, in its own words, "advances the survival of wolf populations by teaching about wolves, their relationship to wildlands and the human role in their future." The Wolf Center operates an interpretive center in Ely open to the public, where visitors can view captive "ambassador wolves" in natural surroundings through large windows, and can learn about wolves through a variety of exhibits and programs. This organization lies within Superior National Forest. It also sponsors research symposia and offsite educational programs, publishes International Wolf magazine, and provides information about wolves via its website.

<i>Ewoks: The Battle for Endor</i> 1985 TV movie directed by Ken Wheat

Ewoks: The Battle for Endor is a 1985 television film set in the Star Wars universe co-written and directed by Jim and Ken Wheat from a story by George Lucas. A sequel to Caravan of Courage: An Ewok Adventure, it focuses on Cindel Towani, the human girl from the first film, who, after being orphaned, joins the Ewoks in protecting their village and defeating the marauders who have taken control of the Endor moon.

Rooster Teeth Productions, LLC is an American video production company headquartered in Austin, Texas. Founded in 2003 by Burnie Burns, Matt Hullum, Geoff Ramsey, Jason Saldaña, Gus Sorola, and Joel Heyman, Rooster Teeth is a subsidiary of Otter Media, which is itself a subsidiary of WarnerMedia Commercial, a division of AT&T's WarnerMedia.

<i>Ōkami</i> 2006 action-adventure video game

Ōkami is an action-adventure video game developed by Clover Studio and published by Capcom. It was released for PlayStation 2 in 2006 in Japan and North America, and in 2007 in Europe and Australia. After the closure of Clover Studio a few months after the release, a port for Wii was developed by Ready at Dawn, Tose, and Capcom, and released in 2008.

Threadless

Threadless is an online community of artists and an e-commerce website based in Chicago, Illinois, founded in 2000 by Jake Nickell and Jacob DeHart.

Erin Hunter is a collective pseudonym used by the authors Victoria Holmes, Kate Cary, Cherith Baldry, Inbali Iserles, Tui T. Sutherland, Kasey Widhalm and Rosie Best, in the writing of several juvenile fantasy novel series, which focus on animals and their adventures. Notable works include the Warriors, Seekers, Survivors, and Bravelands book series. It was also previously used by Gillian Philip. Each of the authors play a different role: while Holmes creates the storyline of each book, Cary, Baldry, and Sutherland take turns writing the books. In addition, another person who isn't an Erin Hunter writes the manga: Dan Jolley.

Stereotypes of animals

When anthropomorphising an animal there are stereotypical traits which commonly tend to be associated with particular animal species. Often these are simply exaggerations of real aspects or behaviours of the creature in question, while other times the stereotype is taken from mythology and replaces any observation-based judgment of that animal's behavior. Some are popularised or solidified by a single particularly notable appearance in media. In any case, once they have entered the culture as widely recognized stereotypes of animals, they tend to be used both in conversation and media as a kind of shorthand for expressing particular qualities.

Japanese wolf

The Japanese wolf (Japanese: ニホンオオカミ is an extinct subspecies of the gray wolf that was once endemic to the islands of Honshū, Shikoku and Kyūshū in the Japanese archipelago. It is also known as the Honshū wolf. Its binomial name derives from the Greek Hodos and phylax, in reference to Japanese folklore, which portrayed wolves as the protectors of travellers. It was one of two subspecies that were once found in the Japanese archipelago, the other being the Hokkaido wolf.

<i>Alpha and Omega</i> (film) 2010 American computer animated film

Alpha and Omega is a 2010 American 3D computer-animated adventure romantic comedy-drama film directed by Ben Gluck and Anthony Bell. Starring the voices of Justin Long, Hayden Panettiere, Dennis Hopper, Danny Glover and Christina Ricci, the film was written by Christopher Denk and Steve Moore, based on a story by Moore and Gluck. This film sets around two young Rocky Mountain wolves named Kate and Humphrey who fall in love with each other, but are on the opposite ends of their pack. However, when Kate and Humphrey learn that they got relocated to Idaho for repopulation, they must work together to get back to Jasper Park before a war slowly begins to emerge between both packs.

<i>Keyboard Cat</i>

Keyboard Cat is a video-based internet meme. Its original form was a video originally made in 1984 by Charlie Schmidt of his cat Fatso seemingly playing a musical keyboard to a cheery tune. While Schmidt had uploaded the video himself to YouTube in 2007, Brad O'Farrell, with Schmidt's permission, appended the video to the end of a blooper video uploaded in 2009 as if to have the cat "play" the person offstage after the gaffe as they had done in Vaudeville. The idea of this quickly expanded on the Internet by numerous other users, typically under the name "Play Him Off, Keyboard Cat", and became a popular meme in YouTube.

<i>Ōkami Kakushi</i>

Ōkami Kakushi is a Japanese visual novel developed and published by Konami for the PlayStation Portable, with Ryukishi07 of Higurashi no Naku Koro ni fame as game director and the manga author duo Peach-Pit as character designers. The game was released on August 20, 2009 in Japan. An anime adaptation produced by AIC began airing in Japan on January 8, 2010 on TBS.

A customer review is a review of a product or service made by a customer who has purchased and used, or had experience with, the product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of professional reviews. The reviews may themselves be graded for usefulness or accuracy by other users.

<i>Creepy Creatures</i>

Creepy Creatures is the first book in R. L. Stine's Goosebumps Graphix series. It is a comic book that contains three stories; "The Werewolf of Fever Swamp" adapted by Gabriel Hernandez, "The Scarecrow Walks at Midnight" adapted by Greg Ruth, and "The Abominable Snowman of Pasadena" adapted by Scott Morse, all based on the Goosebumps books by R. L. Stine. The book was first published on September 1, 2006 by Scholastic in the United States.

Monty Oum American animator

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Meg Turney American internet personality and cosplayer

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References

  1. 1 2 Peter Applebome (May 24, 2009). "Think a T-Shirt Can't Change Your Life? A Skeptic Thinks Again". The New York Times .
  2. 1 2 Daniel Emery (21 May 2009), Joke review boosts T-shirt sales, BBC
  3. 1 2 Rajiv Sabherwal, Irma Becerra Fernandez (2009), Business Intelligence, John Wiley and Sons, ISBN   978-0-470-46170-9
  4. "B. Govern "Bee-Dot-Govern"'s review of The Mountain Youth Three Wolf Moon Short S". Amazon.com. Retrieved 2013-02-04.
  5. "Customer Reviews: The Mountain Three Wolf Moon Short Sleeve Tee". Amazon.com. Retrieved 2013-02-04.
  6. Joseph Jaffe (2010), Flip the Funnel: How to Use Existing Customers to Gain New Ones, John Wiley and Sons, ISBN   978-0-470-48785-3
  7. Melvin Haack (2009-08-20), Redneck Jokes as a Subcultural Phenomenon (PDF), Technische Universität Carolo-Wilhelmina zu Braunschweig
  8. Antonio Reyes, Paolo Rosso (2011), Mining Subjective Knowledge from Customer Reviews: A Specific Case of Irony Detection (PDF)
  9. "The Mountain Artwear Tie-Dyed Animal T-Shirts & Apparel". www.themountain.com. Retrieved 2017-05-04.
  10. Steve Johnson (May 20, 2009), Three Wolf Moon T-shirt inspires wave of snarkiness on Amazon product reviews -- and sales skyrocket, Chicago Tribune
  11. "State Hopes To Harness Power Of 'Three Wolf' Shirts". WMUR . 27 Jan 2010.
  12. Tom Phillips (23 July 2009), Three Keyboard Cat Moon: and the internet did rejoice, Metro, archived from the original on 2018-06-12
  13. "Star Wars Merchandise - Star Wars Toys, LEGO & Clothing | StarWars.com". Shop.starwars.com. Archived from the original on 2010-12-05. Retrieved 2013-02-04.
  14. Warmouth, Brian (2010-07-15). "Awesome Three Wolf Moon Shirt Gets 'Okami'-fied". MTV . Retrieved 2010-07-15.
  15. "SDCC Update: Triple Function Design". Capcom. 2010-07-14. Retrieved 2010-07-14.
  16. "RWBY Three Beowolf Moon Shirt - Rooster Teeth – Rooster Teeth Store". Store.roosterteeth.com. Retrieved 2016-09-15.
  17. "Portal 2 Three Turret Moon T-Shirt". Archived from the original on April 26, 2013. Retrieved 2013-03-18.
  18. Guild Wars 2 - Lunar Wolf.
  19. Steinberg, Dan (2015-01-09). "Georgetown fans howl (happily) over iconic Jack the Bulldog T-shirt". Washington Post. ISSN   0190-8286 . Retrieved 2018-06-07.