Three Wolf Moon

Last updated
The original Three Wolf Moon T-shirt Three Wolf Moon.jpg
The original Three Wolf Moon T-shirt

Three Wolf Moon is a T-shirt featuring three wolves howling at the Moon. The numerous satirical reviews for this on have become an Internet phenomenon. The T-shirt was designed by artist Antonia Neshev. [1]



Brian Govern, review author Brian Govern at ROFLCon II.jpg
Brian Govern, review author
Antonia Neshev, creator of the Three Wolf Moon design Antonia Neshev at ROFLCon II.jpg
Antonia Neshev, creator of the Three Wolf Moon design

The Three Wolf Moon T-shirt, created by The Mountain Corporation, gained popularity after attracting sarcastic reviews on attributing great power to it, such as making the wearer irresistible to women, striking fear into other males, and having magical healing abilities. Brian Govern, a law student at Rutgers University, [1] was searching for a school book on Amazon and was led to the Three Wolf Moon T-shirt by an Amazon recommendation which had been targeted at students purchasing college semester books. [2] He decided to write a review of the shirt on a whim as he did not actually own the shirt. His faux-serious review as "Bee-Dot-Govern" in November 2008 concluded: [3]

Pros: Fits my girthy frame, has wolves on it, attracts women
Cons: Only 3 wolves (could probably use a few more on the 'guns'), cannot see wolves when sitting with arms crossed, wolves would have been better if they glowed in the dark.

Since this original review was posted, more than 2,300 similar reviews have been posted. [4] Some reviewers have uploaded images showing famous people wearing the shirt. [5]

The shirt attracted further interest when it became popular on networking sites such as Digg and Facebook and was then lauded in conventional media as an Internet phenomenon. [2] German scholar Melvin Haack considers it to be a notable example of a redneck joke. [6] The reviews have been included in studies of such online sarcasm. Such sarcasm tends to confound analysis of customer reviews and so the texts have been analysed to determine which elements might identify sarcasm. One common example found in n-gram analysis was "alpha male". [7]


The T-shirt is manufactured by The Mountain Corporation, [8] a wholesale clothing company in Keene, New Hampshire, United States. [9] Their art director, Michael McGloin, said that they were making many more shirts in response to the great demand which had made it the top-selling item in Amazon's clothing store. [10] Due to the success of the shirt, the New Hampshire Division of Economic Development made it their "official New Hampshire T-shirt of economic development" and awarded it as a prize for innovation. [11]

Parodies and attributions

A similar shirt featuring Keyboard Cats instead of wolves has been produced at the T-shirt design site Threadless. In July 2009, this was the most highly rated design there. [12]

Capcom prepared a limited run through iam8bit of a "Three Wolf God Sun" shirt for the 2010 San Diego Comic-Con International, featuring images of the wolf gods Shiranui, Amaterasu and Chibiterasu from their video games Ōkami and Ōkamiden . [13] [14]

Minecraft parodied the design in its merchandise, replacing the wolves with "creepers", an enemy featured in the game. [15]

Georgetown University created a parody of the "Three Wolf Moon" shirt using images of their mascot Jack the Bulldog as a promotion for students attending a 2015 basketball game. [16]

Related Research Articles

Jeff Foxworthy American comedian, actor, writer, producer, television personality, radio personality and author

Jeffrey Marshall Foxworthy is an American comedian, actor, writer, producer, TV/radio personality, and author. He is a member of the Blue Collar Comedy Tour, with Larry the Cable Guy, Bill Engvall, and Ron White. Known for his "You might be a redneck" one-liners, Foxworthy has released six major-label comedy albums. His first two albums were each certified 3× Platinum by the Recording Industry Association of America. Foxworthy has written several books based on his redneck jokes, as well as an autobiography entitled No Shirt, No Shoes... No Problem!

<i>Commando</i> (video game) 1985 video game

Commando, released as Senjō no Ōkami in Japan, is a vertical scrolling run-and-gun shooter game released by Capcom for arcades in 1985. The game was designed by Tokuro Fujiwara. It was distributed in North America by Data East, and in Europe by several companies including Capcom, Deith Leisure and Sega, S.A. SONIC. Versions were released for various home computers and video game consoles. It is unrelated to the 1985 film of the same name, which was released six months after the game.

Jean Craighead George

Jean Carolyn Craighead George was an American writer of more than one hundred books for children and young adults, including the Newbery Medal-winning Julie of the Wolves and Newbery runner-up My Side of the Mountain. Common themes in George's works are the environment and the natural world. Beside children's fiction, she wrote at least two guides to cooking with wild foods and one autobiography published 30 years before her death, Journey Inward.

Clover Studio Co., Ltd. was a Japanese video game development studio founded by Capcom. The studio developed the PlayStation 2 port of Viewtiful Joe, both versions of Viewtiful Joe 2 for the GameCube and PlayStation 2, and the PS2 titles Ōkami and God Hand. The name "clover" is an abbreviation of "creativity lover" as well as the Japanese syllables mi ("three") and ba ("leaf") coming from the names of Shinji Mikami and Clover's Atsushi Inaba.

<i>Ōkami</i> 2006 action-adventure video game

Ōkami is an action-adventure video game developed by Clover Studio and published by Capcom. It was released for PlayStation 2 in 2006 in Japan and North America, and in 2007 in Europe and Australia. After the closure of Clover Studio a few months after the release, a port for Wii was developed by Ready at Dawn, Tose, and Capcom, and released in 2008.

Hideki Kamiya is a Japanese video game designer and director. He began his career in 1994 with Capcom, where he directed Resident Evil 2 (1998), Devil May Cry (2001), Viewtiful Joe (2003), and Ōkami (2006). From 2004 to 2006, he worked for the Capcom subsidiary Clover Studio. After leaving Capcom, Kamiya and other former staff members founded PlatinumGames in 2006. His projects with PlatinumGames include Bayonetta (2009) and The Wonderful 101 (2013).

Japanese wolf Extinct subspecies of carnivore

The Japanese wolf (Japanese: ニホンオオカミ , also known as the Honshū wolf, is an extinct subspecies of the gray wolf that was once endemic to the islands of Honshū, Shikoku and Kyūshū in the Japanese archipelago.

<i>Wolf of the Battlefield: Commando 3</i> 2008 video game

Wolf of the Battlefield: Commando 3 is a 2008 downloadable game developed by Backbone Entertainment for the Xbox 360 and PlayStation 3. It is the second sequel to Capcom's Commando arcade game, following Mercs; "Wolf of the Battlefield" is a translation of the series' original title.

<i>Devil May Cry</i> (video game) 2001 video game

Devil May Cry is a 2001 action-adventure game developed by Capcom Production Studio 4 and published by Capcom. Released from August to December, originally for the PlayStation 2, it is the first installment in the Devil May Cry series. Set in modern times on the fictional Mallet Island, the story centers on Dante, a demon hunter who uses his business to carry out a lifelong vendetta against all demons. He meets a woman named Trish who takes him on a journey to defeat the demon lord Mundus, who is responsible for the deaths of Dante's brother and mother. The story is told primarily through a mixture of cutscenes, which use the game engine and several pre-rendered full motion videos. The game is very loosely based on the Italian poem Divine Comedy by the use of allusions, including the game's protagonist Dante and other characters like Trish and Vergil (Virgil).

<i>Tatsunoko vs. Capcom: Ultimate All-Stars</i> 2008 video game

Tatsunoko vs. Capcom: Ultimate All-Stars is a crossover fighting game developed by Eighting and published by Capcom. The game features characters from both Capcom's video game franchises and various anime series produced by Tatsunoko Production. It was originally released in Japan for arcades and the Wii video game console in December 2008 as Tatsunoko vs. Capcom: Cross Generation of Heroes. Following high demand from international fans, Capcom worked with Tatsunoko to resolve international licensing issues and a second version, Ultimate All-Stars, was released for the Wii in North America, Japan, and Europe in January 2010, featuring additional characters and online multiplayer.

<i>The Twilight Saga: New Moon</i> 2009 American romantic fantasy film

The Twilight Saga: New Moon, commonly referred to as New Moon, is a 2009 American romantic fantasy film based on Stephenie Meyer's 2006 novel New Moon. It is the second film in The Twilight Saga film series and is the sequel to 2008's Twilight. Summit Entertainment greenlit the sequel in late November 2008, following the early success of Twilight. Directed by Chris Weitz, the film stars Kristen Stewart, Robert Pattinson, and Taylor Lautner, reprising their roles as Bella Swan, Edward Cullen, and Jacob Black, respectively. Melissa Rosenberg, who handed in a draft of the film script during the opening weekend of Twilight, returned as screenwriter for New Moon as well.

<i>Alpha and Omega</i> (film) 2010 American computer animated film

Alpha and Omega is a 2010 American 3D computer-animated adventure romantic comedy-drama film directed by Ben Gluck and Anthony Bell. Starring the voices of Justin Long, Hayden Panettiere, Dennis Hopper, Danny Glover and Christina Ricci, the film was written by Christopher Denk and Steve Moore, based on a story by Moore and Gluck. This film sets around two young Rocky Mountain wolves named Kate and Humphrey who fall in love with each other, but are on the opposite ends of their pack. However, when Kate and Humphrey learn that they got relocated to Idaho for repopulation, they must work together to get back to Jasper Park before a war slowly begins to emerge between both packs.

<i>Keyboard Cat</i> 2007 American film

Keyboard Cat is a video-based internet meme. Its original form was a video made in 1984 by Charlie Schmidt of his cat Fatso seemingly playing a musical keyboard to a cheery tune. While Schmidt had uploaded the video himself to YouTube in 2007, Brad O'Farrell, with Schmidt's permission, appended the video to the end of a blooper video uploaded in 2009 as if to have the cat "play" the person offstage after the gaffe as they had done in Vaudeville. The idea of this quickly expanded on the Internet by numerous other users, typically under the name "Play Him Off, Keyboard Cat", and became a popular meme in YouTube.

<i>Ōkami Kakushi</i>

Ōkami Kakushi is a Japanese visual novel developed and published by Konami for the PlayStation Portable, with Ryukishi07 of Higurashi no Naku Koro ni fame as game director and the manga author duo Peach-Pit as character designers. The game was released on August 20, 2009 in Japan. An anime adaptation produced by AIC began airing in Japan on January 8, 2010 on TBS.

<i>Ōkamiden</i> 2010 video game

Ōkamiden, known in Japan as Ōkamiden: Chiisaki Taiyō, is an action-adventure video game published by Capcom for the Nintendo DS handheld game console. It is a spiritual successor, rather than a sequel, to Ōkami, a game released originally for the PlayStation 2 and later ported first to the Wii, then to other platforms.

A redneck joke is a joke about rednecks—working-class, rural or southern white Americans. For example,

A genie comes upon an African-American, a Jew and a redneck. He grants each a wish. The African-American wishes that his people be returned to Africa; the Jew that his people be returned to Israel. Once the redneck realises that all the blacks and Jews have left America, he wishes for a beer.

A customer review is a review of a product or service made by a customer who has purchased and used, or had experience with, the product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of professional reviews. The reviews may themselves be graded for usefulness or accuracy by other users.

<i>Wolf Children</i> 2012 animated film directed by Mamoru Hosoda

Wolf Children is a 2012 Japanese anime film directed and co-written by Mamoru Hosoda. This is the second original feature film directed by Hosoda, and the first work written by him. The film stars the voices of Aoi Miyazaki, Takao Osawa and Haru Kuroki. The story's central theme is "parent and child," and depicts 13 years in the life of a young woman, Hana, who falls in love with a werewolf while in college, and following his death must raise the resulting half-wolf half-human siblings, Ame and Yuki, who grow and find their own paths in life.

Amaterasu (<i>Ōkami</i>) Fictional character in Ōkami video game

Amaterasu, also known as Ōkami Amaterasu (大神天照), is a fictional character from Capcom's video game Ōkami. She is a white wolf based on the Japanese goddess, Amaterasu, in Japanese mythology. Amaterasu also appears in the Marvel vs. Capcom series. Since debuting in Ōkami, Amaterasu has garnered mostly positive reception from both video game publications and fans, often included among the top Capcom characters, best canine characters in games, and one of the best video game protagonists overall.


  1. 1 2 Peter Applebome (May 24, 2009). "Think a T-Shirt Can't Change Your Life? A Skeptic Thinks Again". The New York Times .
  2. 1 2 Rajiv Sabherwal, Irma Becerra Fernandez (2009), Business Intelligence, John Wiley and Sons, ISBN   978-0-470-46170-9
  3. "B. Govern "Bee-Dot-Govern"'s review of The Mountain Youth Three Wolf Moon Short S". Retrieved 2013-02-04.
  4. "Customer Reviews: The Mountain Three Wolf Moon Short Sleeve Tee". Retrieved 2013-02-04.
  5. Joseph Jaffe (2010), Flip the Funnel: How to Use Existing Customers to Gain New Ones, John Wiley and Sons, ISBN   978-0-470-48785-3
  6. Melvin Haack (2009-08-20), Redneck Jokes as a Subcultural Phenomenon (PDF), Technische Universität Carolo-Wilhelmina zu Braunschweig
  7. Antonio Reyes, Paolo Rosso (2011), Mining Subjective Knowledge from Customer Reviews: A Specific Case of Irony Detection (PDF)
  8. "The Mountain Artwear Tie-Dyed Animal T-Shirts & Apparel". Retrieved 2017-05-04.
  9. Steve Johnson (May 20, 2009), Three Wolf Moon T-shirt inspires wave of snarkiness on Amazon product reviews -- and sales skyrocket, Chicago Tribune
  10. Daniel Emery (21 May 2009), Joke review boosts T-shirt sales, BBC
  11. "State Hopes To Harness Power Of 'Three Wolf' Shirts". WMUR . 27 Jan 2010.
  12. Tom Phillips (23 July 2009), Three Keyboard Cat Moon: and the internet did rejoice, Metro, archived from the original on 2018-06-12
  13. Warmouth, Brian (2010-07-15). "Awesome Three Wolf Moon Shirt Gets 'Okami'-fied". MTV . Retrieved 2010-07-15.
  14. "SDCC Update: Triple Function Design". Capcom. 2010-07-14. Retrieved 2010-07-14.
  15. Lowe, Scott (2 February 2012). "T-Shirt of the Day: Three Creeper Moon". IGN . Retrieved 1 November 2021.
  16. Steinberg, Dan (2015-01-09). "Georgetown fans howl (happily) over iconic Jack the Bulldog T-shirt". Washington Post. ISSN   0190-8286 . Retrieved 2018-06-07.