Thrillophilia

Last updated

Thrillophilia
Type of site
 Travel website
Available in English
Owner Chitra Gurnani and Abhishek Daga
Revenue Increase2.svg 3 Crore (FY 2012–13)
Website Thrillophilia.com
Alexa rankDecrease Positive.svg 14440 (February 2015) [1]
Commercial Yes
Launched 2011
Current status Online

Thrillophilia is an Indian Tours and Activities company headquartered in Jaipur, Rajasthan. It was founded by Chitra Gurnani and Abhishek Daga in 2011. In its initial years, Thrillophilia focused on online sales of adventure tours but it later expanded to being a marketplace of tours and activities across Asia.

Jaipur Metropolis in Rajasthan, India

Jaipur is the capital and the largest city of the Indian state of Rajasthan. It was founded on 18 November 1727 by Jai Singh II, the ruler of Amer, and after whom the city is named. As of 2011, the city had a population of 3.1 million, making it the tenth most populous city in the country. Jaipur is also known as the Pink City, due to the dominant color scheme of its buildings. It is located 268 km from the national capital New Delhi. Jaipur is a popular tourist destination in India and forms a part of the west Golden Triangle tourist circuit along with Delhi and Agra. It also serves as a gateway to other tourist destinations in Rajasthan such as Jodhpur, Jaisalmer Udaipur, Kota and Mount Abu (520 km, 323 mi). Jaipur is located 616 km from Shimla.

Rajasthan State in India

Rajasthan is a state in northern India. The state covers an area of 342,239 square kilometres (132,139 sq mi) or 10.4 percent of the total geographical area of India. It is the largest Indian state by area and the seventh largest by population. Rajasthan is located on the northwestern side of India, where it comprises most of the wide and inhospitable Thar Desert and shares a border with the Pakistani provinces of Punjab to the northwest and Sindh to the west, along the Sutlej-Indus river valley. Elsewhere it is bordered by five other Indian states: Punjab to the north; Haryana and Uttar Pradesh to the northeast; Madhya Pradesh to the southeast; and Gujarat to the southwest.

Contents

The corporate outdoor and experiential learning model adopted by Thrillophilia in its early days, has proven to be of great significance since it was fairly new concept in India. [2]

History

Thrillophilia was founded in 2011 by Abhishek Daga, alumnus of the IIT BHU and Chitra Gurnani alumnus of the Indian School of Business and DA-IICT. [3] Initially they used word of mouth and Digital marketing to popularize their company. [4] Today, as per Alexa traffic rankings, Thrillophilia is among the top 10 Travel Web sites and has been credited with India's largest tours and activities company with more than 8000 tours on website. [5] Thrillophilia claims to have had at least 70% growth every quarter since its founding. [6] The company started with eco tours and experiential tours in 2011 branched out to selling corporate tours, weekend getaways, weekend experiences, treks, camps, activity honeymoon trips and long excursions. [6] [7] Further in 2012, Thrillophilia added wildlife getaways. As of today, Thrillophilia employs over 40 people. [8]

Indian School of Business Private Business School

The Indian School of Business (ISB) is a private business school with two campuses in India: one in Hyderabad, Telangana and one in Mohali, Punjab. It was established in 2001 and offers various postgraduate management programs.

Word of mouth or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a story about a real event or something made up. Oral tradition is cultural material and traditions transmitted by word of mouth through successive generations. Storytelling and oral tradition are forms of word of mouth that play important roles in folklore and mythology. Another example of oral communication is oral history—the recording, preservation and interpretation of historical information, based on the personal experiences and opinions of the speaker. Oral history preservation is the field that deals with the care and upkeep of oral history materials collected by word of mouth, whatever format they may be in.

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

Funding

Initially bootstraped with ₹2,500,000 [9] Thrillophilia has since then twice raised funding from Angels and VC's.

Locations

The company's headquarters is located in Jaipur's Startup Oasis. Its previous headquarter was in the HSR Layout in Bangalore, Karnataka which was moved in early 2017. Thrillophilia has offices and customer service centers across India.

References

  1. ↑ "Thrillophilia.com Site Info". Alexa Internet . Retrieved 2012-08-02.
  2. ↑ "What's muzzling adventure sports in India? - Page2 - The Economic Times". Economictimes.indiatimes.com. 2011-11-10. Retrieved 2012-09-16.
  3. ↑ "Emphasis Added : Followup File: Thrillophilia". Youngworldrising.com. 2010-03-08. Retrieved 2012-09-16.
  4. ↑ "The Chronicle: Interview with Mr. Abhishek Daga (Chemical 2007), Co-founder of Thrillophilia". ITBHUGlobal.org. 2009-12-20. Retrieved 2012-09-16.
  5. ↑ "101 Must do Thrilling Fake Adventure Activities in India - Press Release". Digital Journal. 2012-03-22. Retrieved 2012-09-16.
  6. 1 2 "Indians Taking to Adventure Travel is on the Rise - Press Releases - DNA". Dnaindia.com. 2012-08-07. Retrieved 2012-09-16.
  7. ↑ "Add some thrill to your summer! - DNA - English News & Features - Lifestyle & Leisure". dnasyndication.com<. 2012-06-15. Retrieved 2012-09-16.
  8. ↑ "About Thrillophilia". Thrillophilia.com. Retrieved 2012-09-16.
  9. ↑ Vishal Khandelwal. "Interview With Abhishek Daga Of Thrillophilia.jCom". copywriterinindia.com. Retrieved 15 June 2011.
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