Thrive (website)

Last updated
Public (owned by
Industry Financial advice, Personal finance, Software
Headquarters New York, New York
Key people
  • Avinash Karnani
  • (Co-founder)
  • Ori Schnaps
  • (Co-founder)
  • Doug Lebda
  • (CEO)
Products Web application
Number of employees
14 [1]

Thrive or, was a free, web-based personal financial management application offering personalized financial advice [2] and specifically targeting people in their 20s and 30s. [3] The service offered online money management and planning, as well as using algorithmic advice to offer personalized guidance, based on transactions pulled from a user's loan, bank, and credit card accounts. It was permanently shut down on June 3, 2011.



Founded by Avinash Karnani and Ori Schnaps in 2006 as a startup company, Thrive was conceived when the founders noticed that their twenty and thirty-something peers had little access to credible financial planning. [4] After entering private beta in early 2008, it was formally launched at Finovate 08 in October 2008 [5] and reached the "$100 million under management" benchmark in less than two weeks. Thrive was acquired in full by LendingTree in February 2009. [6] Despite the acquisition, however, development remains based in New York City and continues to be staffed by the original team. [7]


Advocacy & Expertise

Thrive experts are frequently cited in the media giving commentary on financial issues, including splurge spending, [13] the psychology behind "Free", [14] and the interaction between the economy and technology. [15] Key experts include Co-founder Avinash Karnani on economics and Generation X/Generation Y, Co-founder Ori Schnaps on technology and personal finance, Lead Scientist Matt Wallaert on social psychology, behavioral finance and decision making, and Outreach Coordinator Elisa Cundiff on financial literacy and outreach.

Thrive has publicly spoken out against the policies of financial institutions that provide a higher standard of service to the wealthy, citing data from a company survey of 730 people that shows that the rich have access to lower fees, better interest rates, lower closing costs, and more services, including financial guidance, enhanced customer support, and concierge services. [16] On April 30, 2009, Thrive was on Capitol Hill advocating for increased federal support for financial education as part of the Jump$tart Financial Literacy Day. [17]

Relationship to LendingTree

Thrive was acquired by LendingTree in February 2009 [18] but much of the original development team remained in place until May 2010, when the last of the original team members departed from Lending Tree. In July 2009, in sync with LendingTree's rebranding effort, Thrive created a white-labeled version of the site called MoneyRight. [19] The sites are functionally identical, with MoneyRight being a version of Thrive skinned as LendingTree's budgeting site.

See also

Related Research Articles

Finance Academic discipline studying businesses and investments

Finance is a term for matters regarding the management, creation, and study of money and investments. Specifically, it deals with the questions of how and why an individual, company or government acquires the money needed – called capital in the company context – and how they spend or invest that money. Finance is then often split per the following major categories: corporate finance, personal finance and public finance.

Personal finance

Personal finance is the financial management which an individual or a family unit performs to budget, save, and spend monetary resources over time, taking into account various financial risks and future life events.

Intuit American financial software company

Intuit Inc. is an American business and financial software company that develops and sells financial, accounting, and tax preparation software and related services for small businesses, accountants, and individuals. The company is headquartered in Mountain View, California and the CEO is Sasan Goodarzi. As of 2019, more than 95% of its revenues and earnings come from its activities within the United States. Intuit's products include the tax preparation application TurboTax, personal finance app Mint and the small business accounting program QuickBooks.


Quicken is a personal finance management tool developed by Quicken Inc.. On March 3, 2016, Intuit announced plans to sell Quicken to H.I.G. Capital; terms of the sale were not disclosed.

Financial literacy is the possession of the set of skills and knowledge that allows an individual to make informed and effective decisions with all of their financial resources. Raising interest in personal finance is now a focus of state-run programs in countries including Australia, Canada, Japan, the United States, and the United Kingdom. Understanding basic financial concepts allows people to know how to navigate in the financial system. People with appropriate financial literacy training make better financial decisions and manage money better than those without such training.

Yodlee American personal finance software company

Yodlee is an American software company that develops an account aggregation service that allows users to see their credit card, bank, investment, email, travel reward accounts, etc. on one screen. In addition, Money by Envestnet Yodlee, a free web application that helps consumers with their finances online, provides features such as bill payment, expense tracking, and investment management. Yodlee's Privacy Policy FAQ references Yodlee as a licensee of the TRUSTe Privacy Program. Part of Yodlee's business model consists of selling its customer's financial transaction data to investors.

Mint, also known as Intuit Mint and formerly known as, is a personal financial management website and mobile app for the US and Canada produced by Intuit, Inc..

Credit Karma is an American multinational personal finance company founded on March 8, 2007 by Kenneth Lin, Ryan Graciano and Nichole Mustard. It is best known as a free credit and financial management platform, but its features also include free tax preparation, monitoring of unclaimed property databases and a tool to identify and dispute credit report errors. The company operates in the United States, Canada and the United Kingdom.

Aaron Patzer

Aaron Patzer is an Internet entrepreneur and the founder of, a financial management tool which was acquired by Intuit and had over 10 million users as of mid-2012.

FinanceWorks is an online financial management application developed by Digital Insight, the financial institution division of NCR Corporation, and is offered to consumers through their bank or credit union website. FinanceWorks is similar to; both are online financial programs owned by Intuit. FinanceWorks allows consumers to manage financial accounts at multiple financial institutions from within their current bank or credit union's online banking site.

Lynnette Khalfani-Cox is an American personal finance adviser, radio personality, and author. Since 2008, she has given personal finance advice on the Russ Parr Morning Show, a radio show.

Wesabe was a personal finance management website established in December 2005 that analyzed a user's financial data to provide appropriate advice on how to save money. The site went live in November 2006.

Beth Kobliner is an American personal finance commentator and journalist, and author of the New York Times bestsellers Get a Financial Life: Personal Finance in Your Twenties and Thirties. and Make Your Kid a Money Genius . In 2010, she was appointed by President Obama to the President's Advisory Council on Financial Capability, and was instrumental in developing the council's Money as You Grow initiative. The site,, has reached over one million visitors. In February 2014, Kobliner was appointed by President Obama to the President's Advisory Council on Financial Capability for Young Americans.


LearnVest was an American financial planning company founded by CEO Alexa von Tobel. It sells personal finance software.

Money Dashboard is a free online personal financial management service in the United Kingdom. It provides users with the ability to view all of their online financial accounts in one place and categorises and analyses all of their transactions so they can understand how they use money. The app aims to help consumers make better financial decisions and budget for the future.

Personal financial management (PFM) refers to software that helps users manage their money. PFM often lets users categorize transactions and add accounts from multiple institutions into a single view. PFM also typically includes data visualizations such as spending trends, budgets and net worth. is an Indian online business news website owned by E-EIGHTEEN Dot Com (P) Ltd., a subsidiary of the media house TV18.

WalletHub is a personal finance website that was launched in early August 2013. It is based in Washington, D.C. and owned by Evolution Finance, Inc.

Personal Capital is an online financial advisor and personal wealth management company headquartered in Redwood Shores, CA with offices in San Francisco, CA, Denver, CO, Dallas, TX and Atlanta, GA.


  1. Thrive Bios.
  2. Fitzpatrick, J. (2009). "Thrive Analyzes Your Financial Data and Offers Advice", Lifehacker
  3. Needleman, R. (2008). "Thrive gives automated financial advice", CNET
  4. Thrive (2009). "About Us"
  5. Bruene, J. (2008). "Thrive", Netbanker 2008
  6. Wauters, R. (2009). " Acquires Mint Competitor Thrive" TechCrunch
  7. Karnani, A. (2009). "You, Me, and Tree", Good To Grow
  8. Bruene, J. (2008). "Thrive", Netbanker 2008
  9. Grant, K. (2008). "9 Sites That Help With Everyday Budgeting", SmartMoney
  10. Kamenetz, A. (2009). "Investing World Gone Mad", Fast Company
  11. PR Newswire Press Release
  12. Thrillist Nation(2008). "Investing World Gone Mad", Thrillist Archived 2009-03-23 at the Wayback Machine
  13. Lanham, R. (2009). "Giving the recession the finger", Salon
  14. Trejos, N. (2009). "A Golden Age for Cheapskates", Washington Post
  15. De Avila, J. (2008). "Putting Your Money Where Your Mouse Is", The Wall Street Journal
  16. Berg, S. Z. (2009). "Your Money", Consumers Digest, 2009
  17. PR Newswire (2009). "LendingTree and Thrive to Participate in Financial Literacy Day on Capitol Hill on April 30 ", CNBC
  18. Wauters, R. (2009). " Acquires Mint Competitor Thrive" TechCrunch
  19. Parr, B. (2009). "LendingTree Launches MoneyRight to Challenge Mint in Personal Finance", Mashable