TiVo Corporation

Last updated

TiVo Corporation
  • Macrovision Solutions Corporation (1983–2009)
  • Rovi Corporation (2009–2016)
Company type Public
Nasdaq: TIVO
Predecessor TiVo Inc.
Founded1983;41 years ago (1983)
  • Victor Farrow
  • John O. Ryan
DefunctMay 29, 2020;3 years ago (2020-05-29)
FateMerged with Xperi
Successor Xperi
US$826,456,000 [1]  (December 31, 2017)
Total assets Decrease2.svg US$3,163,678,000 (2017-12-31)
Number of employees
1,700+ (2017)
Website tivo.com

TiVo Corporation, formerly known as the Rovi Corporation and Macrovision Solutions Corporation, was an American technology company. Headquartered in San Jose, California, the company is primarily involved in licensing its intellectual property within the consumer electronics industry, including digital rights management, electronic program guide software, and metadata. The company holds over 6,000 pending and registered patents. [2] The company also provides analytics and recommendation platforms for the video industry.


In 2016, Rovi acquired digital video recorder maker TiVo Inc., and renamed itself TiVo Corporation. On May 30, 2019, TiVo announced the appointment of Dave Shull as the company's new president and CEO.

On December 19, 2019, TiVo merged with Xperi; [3] the combined firm operates as Xperi. [4]


Macrovision Corporation logo Macrovision logo 1984 color.svg
Macrovision Corporation logo

Macrovision Corporation was established in 1983 by Victor Farrow and John O. Ryan. The 1984 film The Cotton Club was the first video to be encoded with Macrovision technology when it was released in 1985. [5] The technology was subsequently extended to DVD players and other consumer electronic recording and playback devices such as digital cable and satellite set-top boxes, digital video recorders, and portable media players. By the end of the 1980s, most major Hollywood studios were utilizing their services. [6]

In the 1990s, Macrovision acquired companies with expertise in managing access control and secure distribution of other forms of digital media, including music, video games, internet content, and computer software.

Ryan (founder and CEO of Macrovision from June 1995 to October 2001) and William A. Krepick (president of Macrovision Corporation from July 1995 to July 2005 and CEO from October 2001 to July 2005) [7] led the company through an IPO in 1997 priced at $9.00 a share. Under their leadership, the company went from a private company with sales of under $20 million to a global, publicly traded corporation with annual sales of $220 million and market cap exceeding $1 billion. [8]

In July 2005, the company hired Alfred J. Amoroso as chief executive officer and president to succeed William A. Krepick, who announced his retirement earlier in the year. [9]

Macrovision acquired Gemstar-TV Guide on May 2, 2008, in a cash-and-stock deal worth about $2.8 billion. The combined company would seek to be “the homepage for the TV experience,” said Mr. Amoroso. [10]

After the announcement of its intent to buy Gemstar-TV Guide, Macrovision made other changes in order to focus on entertainment technology, including selling its software business unit, valued at approximately $200 million, to private equity firm Thoma Cressey Bravo. The divestiture of the software business unit closed on April 1, 2008, becoming Acresso Software. Macrovision also ultimately sold off parts of Gemstar-TV Guide not focused on digital entertainment, including TryMedia, eMeta, TV Guide Magazine, TV Guide Network and the TV Games Network.

The company also bought two companies providing entertainment metadata: All Media Guide on November 6, 2007, and substantially all the assets of Muze, Inc. on April 15, 2009.

As Rovi

Rovi Corporation logo Rovi Corporation logo.svg
Rovi Corporation logo

On July 16, 2009, Macrovision Solutions Corporation announced the official change of its name to Rovi Corporation.

Rovi announced its first product on January 7, 2010 – TotalGuide, an interactive media guide that incorporated entertainment data, to search, browse and provide recommendations. [11] On March 16, 2010, Rovi acquired MediaUnbound for an undisclosed amount. MediaUnbound had helped build static and dynamic personalization and recommendation engines for clients such as Napster, eMusic and MTV Networks. [12] On June 16, 2010, the company announced the Rovi Advertising Network which bundled guide advertising and third-party interactive TV platforms. [13]

On December 23, 2010, the company announced its intention to acquire Sonic Solutions and its DivX video software in a deal valued at $720 million. Sonic provided digital video processing, playback and distribution technologies and owned RoxioNow (formerly CinemaNow) an OTT technology provider. [14] [15]

On March 1, 2011, Rovi announced its acquisition of online video guide SideReel. [16]

The company announced Amoroso's intention to retire on May 26, 2011. [17] Tom Carson, formerly the executive vice president of sales and marketing, was appointed CEO and President in December 2011. [18] Under Carson the company shifted its focus on "growth opportunities related to its core enabling technology and services" and it announced that it intended to sell the Rovi Entertainment Store business. [19] It entered into separate agreements to sell the Rovi Entertainment Store to Reliance Majestic Holdings, a private equity-backed company; and its consumer websites to All Media Networks, a new company, in July 2013. [20] Continuing on this path, the company made a similar announcement in January 2014 indicating its intent to sell the DivX and MainConcept businesses.

On April 1, 2013, Rovi acquired Integral Reach, a provider of predictive analysis services. The technology would be integrated into Rovi's audience analysis services. [21]

In April 2013, Facebook began licensing Rovi metadata for use within the service. [22]

As TiVo Corporation

On April 29, 2016, Rovi Corporation announced that it had acquired TiVo Inc. for $1.1 billion. The combined company operated under the TiVo brand, and held over 6,000 pending and registered patents. [2] [23] Rovi plans to discontinue in-house hardware production, and focus primarily on licensing its technologies and the TiVo brand to third-party companies. [24]

In December 2019, TiVo Corporation announced their intent to merge with Xperi. The surviving entity will operate under the Xperi name and have a combined value of $3 billion. TiVo had previously considered splitting out its hardware operations from its licensing operations. [25] The merger was completed on June 1, 2020. [26]

In August 2022, TiVo announced the TiVo OS for smart TVs [27] launching in 2023 in Europe [28] with Vestel.



Rovi provides guides for service providers and CE manufacturers.


Rovi provides entertainment metadata for consumer electronics manufacturers, service providers, retailers, online portals and application developers around the world. The company has over 50 years of metadata for video, music, books, and games covering more than 5 million movies and TV programs, 3.2 million album releases and 30 million song tracks, 9 million in-print and out-of-print book titles, and 70,000 video games.[ citation needed ] The metadata includes basic facts, local TV listings and channel line-ups for interactive program guides, original editorial, imagery, and other features. [29]

Search and Recommendations

Rovi Search Service allows consumer electronics manufacturers, service providers, and developers to provide solutions that enable consumers to search for and access desired content. Rovi Recommendations Service is a cloud-based service that offers consumers entertainment choices similar to their chosen program, movie, album, track, musician or band.


Rovi Advertising Service enables the monetization of entertainment platforms. It places ads that appear as content choices in application menus and user interfaces for set-top boxes, connected TVs, smartphones, tablets, Blu-ray players, game consoles and other devices.[ citation needed ]

Rovi Audience Management

Rovi Audience Management is a suite of products (Advertising Optimizer and Promotion Optimizer) combining big data with predictive analytics to provide TV audience insights and advertising campaign management. Ad Optimizer allows provides campaign management and media planning capabilities to TV networks and multichannel video programming distributors (MVPDs). Promo Optimizer uses past viewing data to enable cable and broadcast networks to create plans for on-air promos. [30]

Legacy products

The company historically developed technologies and products that helped protect content from being pirated. Its two core legacy products were called RipGuard and the Analog Protection System (APS).


Macrovision introduced its RipGuard technology in February 2005. It was designed to prevent or reduce digital DVD copying by altering the format of the DVD content to disrupt the ripping software. Although the technology could be circumvented by several current DVD rippers such as AnyDVD or DVDFab, Macrovision claimed that 95% of casual users lack the knowledge and/or determination to be able to copy a DVD with RipGuard technology. [31]

Analog Protection System

The Analog Protection System (APS), also known as Analog Copy Protection (ACP), Copyguard or Macrovision, was the Macrovision Corporation's flagship product, a copy protection system for both VHS and DVD. Video tapes copied from DVDs encoded with APS become garbled and unwatchable. The process works by adding pulses to analog video signals to negatively impact the AGC circuit of a recording device. In digital devices, changes to the analog video signal are created by a chip that converts the digital video to analog within the device. In DVD players, trigger bits are created during DVD authoring to inform the APS that it should be applied to DVD players' analog outputs or analog video outputs on a PC while playing back a protected DVD-Video disc. In set top boxes trigger bits are incorporated into Conditional Access Entitlement Control Messages (ECM) in the stream delivered to the STB. In VHS, alterations to the analog video signal are added in a Macrovision-provided "processor box" used by duplicators.

As Macrovision

As Rovi

See also

Related Research Articles

<span class="mw-page-title-main">TiVo</span> Series of digital video recorders

TiVo is a digital video recorder (DVR) developed and marketed by Xperi and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose features include "OnePass" schedules which record every new episode of a series, and "WishList" searches which allow the user to find and record shows that match their interests by title, actor, director, category, or keyword. TiVo also provides a range of features when the TiVo DVR is connected to a home network, including film and TV show downloads, advanced search, online scheduling, and at one time, personal photo viewing and local music playback.

<span class="mw-page-title-main">TV Guide</span> American digital media company

TV Guide is an American digital media company that provides television program listings information as well as entertainment and television-related news.

A digital video recorder (DVR) is an electronic device that records video in a digital format to a disk drive, USB flash drive, SD memory card, SSD or other local or networked mass storage device. The term includes set-top boxes (STB) with direct to disk recording, portable media players and TV gateways with recording capability, and digital camcorders. Personal computers are often connected to video capture devices and used as DVRs; in such cases the application software used to record video is an integral part of the DVR. Many DVRs are classified as consumer electronic devices; such devices may alternatively be referred to as personal video recorders (PVRs), particularly in Canada. Similar small devices with built-in displays and SSD support may be used for professional film or video production, as these recorders often do not have the limitations that built-in recorders in cameras have, offering wider codec support, the removal of recording time limitations and higher bitrates.

<span class="mw-page-title-main">AllMusic</span> American online music database

AllMusic is an American online music database. It catalogs more than three million album entries and 30 million tracks, as well as information on musicians and bands. Initiated in 1991, the database was first made available on the Internet in 1994. AllMusic is owned by RhythmOne.

<span class="mw-page-title-main">Electronic program guide</span> Television term

Electronic programming guides (EPGs) and interactive programming guides (IPGs) are menu-based systems that provide users of television, radio and other media applications with continuously updated menus that display scheduling information for current and upcoming broadcast programming. Some guides also feature backward scrolling to promote their catch up content. They are commonly known as guides or TV guides.

RhythmOne plc, previously known as Blinkx, and also known as RhythmOne Group, is an American digital advertising technology company that owns and operates the web properties AllMusic, AllMovie, and SideReel.

Guide Plus+, TV Guide On Screen, TV Guide Daily, TV Guide Plus+ and Guide Plus+ Gold or G-Guide are brand names for an interactive electronic program guide (EPG) system that is used in consumer electronics products, such as television sets, DVD recorders, personal video recorders, and other digital television devices. It offers interactive on-screen program listings that enable viewers to navigate, sort, select and schedule television programming for viewing and recording. The differing names are only used for marketing purposes – the entire system is owned by Rovi Corporation, the successor to Gemstar-TV Guide International. In 2016, Rovi acquired digital video recorder maker TiVo Inc., and renamed itself TiVo Corporation.

<span class="mw-page-title-main">FanDuel TV</span> American horse racing company and TV network

FanDuel TV is an American sports betting-oriented digital cable and satellite television network owned by FanDuel Group, the U.S. subsidiary of Irish bookmaker Flutter Entertainment. It primarily airs live coverage of U.S. and international horse racing as well as studio shows focused on mainstream sports.

TiVo digital video recorders encompass a number of digital video recorder (DVR) models that TiVo Corporation designed. Features may vary, but a common feature is that all of the units listed here require TiVo service and use its operating system.

CinemaNow was an international over-the-top (OTT) provider of on-demand, Internet streaming media available to viewers in the United States, Canada and the United Kingdom. The company was founded in 1999 and was headquartered in Los Angeles, California. CinemaNow changed hands several times over the years and was eventually shut down on August 1, 2017.

GuideWorks, LLC is the joint venture of Comcast and Gemstar-TV Guide International that was formed in April 2004 for the purpose of creating navigation software for digital cable television. Comcast owns a majority stake in the venture.

Trymedia Systems, Inc. is a division of RealNetworks that provides digital distribution services based on its proprietary ActiveMARK DRM and digital distribution technology. Trymedia is headquartered in San Francisco, with offices in Berkshire and Alicante.

<span class="mw-page-title-main">Gemstar–TV Guide International</span> Defunct American media company

Gemstar–TV Guide International, Inc. was a media company that licensed interactive program guide technology to multichannel video programming distributors such as cable and satellite television providers, and consumer electronics manufacturers; video recorder scheduling codes under brands such as VCR Plus; as well as serving as publishers of TV Guide magazine as well as operators of tvguide.com, owners of TV Guide Network and TVG Network, and provided various related services. On May 2, 2008, Gemstar–TV Guide International, Inc. became a wholly owned subsidiary of Macrovision Solutions Corporation, which later changed its name to Rovi Corporation on July 16, 2009.

Founded in 1991, Muze, Inc. was a business-to-business provider of media information, metadata, and digital preview samples that enable search, discovery, and purchase of digital entertainment content.

"Muze was founded Trev Huxley and Paul Zullo in 1986 under the name Digital Radio Network, which used to trade air time with rock music radio stations, giving the stations a segment that allowed listeners to call up and get information on album being released on CD in exchange for allowing Digital Radio to sell advertising time to sponsors."

CastTV was a former Internet video search and aggregation company based in San Francisco, California. After the company was acquired by the Tribune Company in 2010, its popular consumer website was closed down and the core technology was used to build various enterprise data products, including Online Video Data, which powers the universal video search for Google, Roku, TiVo, and other online video providers.

<span class="mw-page-title-main">TiVo Inc.</span> Former American corporation

TiVo Inc. was an American corporation with its primary product being its eponymous digital video recorder. While primarily operating in the United States, TiVO also operated in Australia, Canada, Mexico, New Zealand, Puerto Rico, Taiwan, the United Kingdom, and Western Europe. On September 8, 2016, TiVo Inc. was acquired by Rovi Corporation. The new entity became known as TiVo Corporation, which in turn, merged with Xperi in December 2019.

Tom Rogers is a media/media technology executive who has shaped many corners of the communications industry. Rogers was the first President of NBC Cable, revolutionizing business and news coverage through the creation of CNBC, and MSNBC. As President and CEO of TiVo (NASDAQ), he changed the face of TV consumption including impactful innovations like bringing Netflix and Amazon to the TV to initiate the streaming TV era.

Xperi Inc. is an American multinational technology company headquartered in San Jose, California, that develops software for consumer electronics and connected cars, as well as media platforms for video service over broadband. The company is organized into four business units: Pay-TV, Consumer Electronics, Connected Car, and Media Platform. Xperi's brands include DTS, HD Radio, and TiVo.

<span class="mw-page-title-main">AllMovie</span> Online database

AllMovie is an online database with information about films, television programs, television series, and screen actors. As of 2015, AllMovie.com and the AllMovie consumer brand are owned by RhythmOne.

The American cable and satellite television network Pop was originally launched in 1981 as a barker channel service providing a display of localized channel and program listings for cable television providers. Later on, the service, branded Prevue Channel or Prevue Guide and later as Prevue, began to broadcast interstitial segments alongside the on-screen guide, which included entertainment news and promotions for upcoming programs. After Prevue's parent company, United Video Satellite Group, acquired the entertainment magazine TV Guide in 1998, the service was relaunched as TV Guide Channel, which now featured full-length programs dealing with the entertainment industry, including news magazines and reality shows, along with red carpet coverage from major award shows.


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