A tissue meeting is an informal presentation of creative work or other ideas to a client. Tissue meetings are common in advertising and design agencies and allow these agencies to test their thinking on their clients without committing to progressing with any of the work. The client is allowed input in the knowledge that the ideas being presented may be in the early stages of development.
The tissue meeting was the brainchild of Jay Chiat, founder of the Chiat Day advertising agency in New York City. Chiat Day was the agency responsible for the advertisement "1984" for Apple Computer that introduced the Macintosh computer.The tissue meeting concept was taken across the Atlantic in the early nineties by London agency HHCL
The term 'tissue meeting' has its origins in the pre computer days when advertising layouts were drawn on tracing (tissue) paper prior to being worked up. The concept of presenting unfinished work to clients led to the sessions being called tissue meetings.
"1984" is an American television commercial that introduced the Apple Macintosh personal computer. It was conceived by Steve Hayden, Brent Thomas and Lee Clow at Chiat/Day, produced by New York production company Fairbanks Films, and directed by Ridley Scott. The ad was an allusion to George Orwell's noted 1949 novel, Nineteen Eighty-Four, which described a dystopian future ruled by a televised "Big Brother". English athlete Anya Major performed as the unnamed heroine and David Graham as Big Brother. In the US, it first aired in 10 local outlets, including Twin Falls, Idaho, where Chiat/Day ran the ad on December 31, 1983, at the last possible break before midnight on KMVT, so that the advertisement qualified for the 1984 Clio Awards. Its second televised airing, and only US national airing, was on January 22, 1984, during a break in the third quarter of the telecast of Super Bowl XVIII by CBS.
Jay Chiat started his career as an American advertising copywriter.
"Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. The slogan has been widely taken as a response to the IBM slogan "Think". It was used in a television advertisement, several print advertisements, and several TV promos for Apple products.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States.
TBWA\Chiat\Day is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, Chiat/Day created internationally notable advertising, including "1984" for Apple Computer, the advertisement that introduced the Macintosh computer. The merger also inspired the creation of the ad agency St.Lukes by Chiat/Day's London office's employees.
A storyboard artist creates storyboards for advertising agencies and film productions.
The Richards Group is an American advertising agency. It was once the largest independently-owned agency in the country. Working with founder Stan Richards, there are now far fewer than 35 creative group heads.
Account planning brings the focus on the consumer into the process of developing advertising. Planning is a job function relating to the application of strategy and planning. The discipline and its tools and techniques help to build unique directions, propositions and communications concepts across advertising and marketing channels. The Account Planner, or simply Planner, has a role to identify and empathise with the target market and utilise multiple types of data to unlock insight that creates value between the consumer, the brand and the category of Product (business) or service. The thoughts and observations are construed into a value proposition and make up a document, often called a Creative Brief, that is used to create and inspire advertising campaigns and other marketing communications.
Mithun was an advertising and marketing firm, founded in 1933 by Ralph Campbell and Ray Mithun. It was part of Interpublic Group of Communication Companies. The core business was consumer advertising through radio, TV, print, digital, mobile and out-of-home. The company was based in Minneapolis, Minnesota. On January 27, 2016, Mithun ended its 83-year history through a restructuring that consolidated Mithun, Compass Point Media and McCann Worldgroup’s Minneapolis-based General Mills account team into newly formed McCann Minneapolis.
Guy Day was an American advertising executive who cofounded Chiat/Day with Jay Chiat in 1968. The agency went on to do memorable work for Apple Computer, including the Macintosh "1984" Super Bowl commercial. He was born in Chicago, Illinois.
Mojo was an Australian advertising agency formed in Sydney by Alan Morris ("Mo") and Allan Johnston ("Jo") in 1979. Its lineage can today be traced to the Australian offices of Publicis, an Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe. Those offices traded as Publicis Mojo from the late 1990s until 2016.
Steve Hayden is a well-known figure in the field of advertising. He is the Vice Chairman and Chief Creative Officer of Ogilvy Worldwide. Hayden is one of the most important figures of the late twentieth century advertising, leading creative teams at both Chiat/Day and BBDO on the Apple Computer account.
Allan "Jo" Johnston is an Australian advertising creative executive and copywriter who was successful as a jingle writer, particularly in the 1970s and 1980s. He was born in Adelaide, Australia. Together with his long-time business partner Alan Morris, he formed the Australian advertising agency Mojo which enjoyed much Australian and some international success in the 1980s and whose name survived until 2016 as Publicis Mojo, the Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe.
Alan "Mo" Morris was an Australian advertising creative executive, a copywriter who enjoyed particular success in the 1970s and 80s. Together with his long-time business partner Allan Johnston, he formed the Australian advertising agency Mojo which enjoyed much local and some international success in the 1980s and whose name survived till 2016 as Publicis Mojo, the Australian subsidiary of the French multinational advertising and communications company holding Publicis Groupe.
Clive Wilkinson is an architect and interior designer. Acknowledged as a pioneer in workplace design by the IIDA, Wilkinson is perhaps best known for designing the interior of one of the buildings in the Googleplex, the headquarters of Google in Silicon Valley. He has also designed several top global advertising agencies, including JWT in New York City, and Mother Advertising in London. Wilkinson's introduction of urban planning concepts to organize and animate large office projects began with the design of TBWA\Chiat\Day's Los Angeles headquarters in 1998.
The Creative Circle is an educational awards body dedicated to creativity in British advertising, and the oldest advertising and marketing awards body in Europe. Their mission is to help promote creative excellence in advertising, while sharing knowledge and experience through educational programs and supporting young creative people. The annual Creative Circle awards are judged by the British advertising creative community. Their main offices are in Covent Garden, London.
Karmarama is an advertising agency based in London and founded in 2000.
Anderson & Lembke (A&L) was a Swedish business-to-business advertising agency started in 1963. It expanded its operations into several countries from the 1970s to 1990s, but the last agency using the original name closed its doors in 2001.
Barrett Hofherr is an independent advertising agency headquartered in San Francisco, California, and founded in December 2012.