Coca-Cola, or Coke, is a carbonated soft drink manufactured by The Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century. The drink's name refers to two of its original ingredients: coca leaves, and kola nuts. The current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and experimental recreations have been published.
John Sculley III is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.
New Coke was the unofficial name for the reformulation of Coca-Cola introduced in April 1985 by the Coca-Cola Company. In 1992, it was renamed Coke II.
Roberto Críspulo Goizueta Cantera was Chairman, Director, and Chief Executive Officer (CEO) of The Coca-Cola Company from August 1980 until his death in October 1997.
Charles William Duncan Jr. is an American entrepreneur, administrator, and politician best known for serving as U.S. Secretary of Energy on the Cabinet of President Jimmy Carter from 1979 to 1981. He had previously served as Carter's United States Deputy Secretary of Defense during the Iranian Revolution. Earlier, Duncan had run the family business, Duncan Coffee Company of Houston, Texas, for seven years, until the Coca-Cola Company acquired it in 1964. After seven years on the Coke board, Duncan became the corporation's president.
The Coca-Cola Company is an American multinational beverage corporation headquartered in Atlanta, Georgia. The Coca-Cola Company has interests in the manufacturing, retailing and marketing of nonalcoholic beverage concentrates and syrups. The company produces Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton. In 1889 the formula and brand were sold for $2,300 to Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892.
SunTrust Banks, Inc. is an American bank holding company with SunTrust Bank as its largest subsidiary and assets of US$199 billion as of March 31, 2018. The bank's most direct corporate parent was established in 1891 in Atlanta, where it was headquartered.
Coca-Cola Zero Sugar, also called Coke Zero, is a diet cola produced by The Coca-Cola Company. In some countries, it is sold as Coca-Cola No Sugar.
Keurig is a beverage brewing system for home and commercial use. It is manufactured by the American company Keurig Dr Pepper via its east-coast headquarters in Burlington, Massachusetts. The main Keurig products are: K-Cup pods, which are single-serve coffee containers; other beverage pods; and the proprietary machines that brew the beverages in these pods.
Sergio Zyman is a marketing executive from Mexico best known as the marketer behind the failed launch of New Coke.
Carl Ware is an American businessman. He is a retired executive vice-president of The Coca-Cola Company.
Ahmet Muhtar Kent is an American business executive. He was the chairman and chief executive officer (CEO) of The Coca-Cola Company. He became CEO in 2008, and chairman in 2009.
John F. Brock, was the chairman and chief executive officer of Coca-Cola Enterprises Inc. (CCE), the world's third-largest marketer, distributor, and producers of Coca-Cola products. He has more than 25 years of experience in the beverage sales industry.
Roger Enrico was an American businessman who is best known for his lengthy service as chief executive officer of PepsiCo.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, branding firm FutureBrand, and public-relations and strategic-communications agency Weber Shandwick.
John Paul Austin was Chairman, President and CEO of The Coca-Cola Company. From 1962 to 1981 Austin oversaw the growth of the company from $567 million in sales to a $5.9 billion global force, an unprecedented growth that has not been replicated.
Brian G. Dyson was the chief executive officer (CEO) of Coca-Cola Enterprises Inc. from 1986 to 1991.
Frank Cooper III is a business executive, branded entertainment leader and current Chief Marketing Officer for BlackRock. Prior to BlackRock, Cooper was CMO/Chief Creative Officer of Buzzfeed and served as CMO of Global Consumer Engagement for PepsiCo, Inc.
J. Frank Harrison III is an American heir and businessman. He is the chief executive officer and chairman of Coca-Cola Bottling Co. Consolidated.
James Robert B. Quincey is a British businessman in the United States. After starting his career at Bain & Co, he joined The Coca-Cola Company in 1996 and was later named chief operating officer (COO). He is now the chairman and chief executive officer (CEO).
