Tooheys New

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Tooheys New
For the Love of Beer
Manufacturer TooheysLion Nathan
Alcohol by volume 4.6%
Style Lager

Tooheys New is a standard Australian lager and the most popular of the Tooheys' beers owned by the New Zealand Lion Nathan beverages company. [ citation needed ]

Lager type of beer

Lager is a type of beer conditioned at low temperatures. Lagers can be yellow pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. Well-known brands include Pilsner Urquell, Molson Canadian, Miller, Stella Artois, Beck's, Brahma, Budweiser Budvar, Corona, Snow, Tsingtao, Singha, Kirin, Quilmes, Heineken, Kingfisher, Carling, Foster's, Carlsberg, Birra Moretti and Tennents.


It can be found on tap at almost any bar in New South Wales.

New South Wales State of Australia

New South Wales is a state on the east coast of Australia. It borders Queensland to the north, Victoria to the south, and South Australia to the west. Its coast borders the Coral and Tasman Seas to the east. The Australian Capital Territory is an enclave within the state. New South Wales' state capital is Sydney, which is also Australia's most populous city. In March 2019, the population of New South Wales was over 8 million, making it Australia's most populous state. Just under two-thirds of the state's population, 5.1 million, live in the Greater Sydney area. Inhabitants of New South Wales are referred to as New South Welshmen.


It was first brewed in 1931 and was marketed under the name Tooheys New Special. In the 1970s, the beer began being marketed as Tooheys New Special Draught when sold in cans and bottles, later shortened to Tooheys Draught. Tap beer was still sold as Tooheys New, however. In 1998, the company decided to sell the beer under one name across all modes as Tooheys New. [1]

Currently Tooheys New is official sponsor of the New South Wales Rugby Union's club competition (the Tooheys New Cup), is the official beer of the Wallabies and sponsors the Melbourne Cup. Through 2006, it was also naming sponsor of the Australian section of the Super 14 Rugby Competition, but was replaced by Investec Bank after their sponsorship contract expired.

The New South Wales Rugby Union, or NSWRU, is the governing body for the sport of rugby union within most of the state of New South Wales in Australia. It is a member and founding union of Rugby Australia.

The Tooheys New Cup, or TNC, was a rugby union competition established by the New South Wales Rugby Union (NSWRU) in 2002. Played in the second half of the rugby season after the Super 12 competition was completed, it was intended as a stepping stone between the existing grade rugby and Super Rugby competitions. The Tooheys New Cup ran for five seasons before it ceased to exist, with the short-lived Australian Rugby Championship taking its place in the second half of the rugby season of 2007. From 2008 onwards, an extended Shute Shield covered the entire season.

Beer Widely consumed alcoholic drink

Beer is one of the oldest and most widely consumed alcoholic drinks in the world. It is also the third most popular drink overall after water and tea. Beer is brewed from cereal grains—most commonly from malted barley, though wheat, maize (corn), and rice are also used. During the brewing process, fermentation of the starch sugars in the wort produces ethanol and carbonation in the resulting beer. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilizing agent. Other flavouring agents such as gruit, herbs, or fruits may be included or used instead of hops. In commercial brewing, the natural carbonation effect is often removed during processing and replaced with forced carbonation.

In the mid-1970s the beer was successfully promoted with a jingle 'I feel like a Tooheys or two', one of the more successful campaigns in Australian advertising. [2] The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: 'I feel like...’ For the vast majority there was only one right answer: 'A Tooheys' [3] The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978. [4]

Around 2008/09, Tooheys New began a marketing campaign, to have only 5 ingredients. Malt, hops, barley, yeast and sugar to break away from previous brew with many additives.

White Stag

In September 2008, Tooheys came out with a low-carbohydrate beer product called Tooheys New White Stag. It is a full strength beer with the claim of "only one third of the carbs of standard full strength beers". [5] The name has been re-used from Tooheys Stag lager released in 1930. Toohey's advertising blurb claims that New is equivalent to the old Stag lager.

See also

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  2. Doing very nicely, thanks Jan – Books –
  3. "Archived copy". Archived from the original on 28 November 2005. Retrieved 29 September 2005.CS1 maint: archived copy as title (link)New Internationalist, May 1984
  4. Downunder
  5. TOOHEYS LAUNCHES NEW LOW-CARB BEER: TOOHEYS NEW WHITE STAG – Lion Nathan media release, 22 September 2008