 | |
| Manufacturer | Tooheys – Lion Nathan |
|---|---|
| Introduced | 1930 |
| Alcohol by volume | 4.6% |
| Style | Lager |
Tooheys New is a standard Australian lager.
It can be found on tap at almost any bar in New South Wales and has historically been the state's number 1 beer.[ citation needed ]
It was first brewed in 1931 and was marketed under the name Tooheys New Special. In the 1970s, the beer began being marketed as Tooheys New Special Draught when sold in cans and bottles, later shortened to Tooheys Draught. Tap beer was still sold as Tooheys New, however. In 1998, the company decided to sell the beer under one name across all modes as Tooheys New. [1]
In the mid-1970s the beer was successfully promoted with a jingle 'I feel like a Tooheys or two', one of the more successful campaigns in Australian advertising. [2] The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: 'I feel like...’ For the vast majority there was only one right answer: 'A Tooheys' [3] The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978. [4] Around 2008/09, Tooheys New began a marketing campaign, to have only 5 ingredients. Malt, hops, barley, yeast and sugar to break away from previous brew with many additives.[ citation needed ]
In 2023, the brand revived its iconic 'I feel like a Tooheys or two' advertising campaign as a part of an update to packaging and branding to create a more modern look whilst maintaining the core elements of the stag and the colours. [5] One advertisement features a matchwinning chargedown in a rugby league game, while the other features a concert. [6]
As the traditional number one beer in New South Wales, Tooheys New is also a major sponsor of the most popular sport in the state, rugby league. Tooheys New sponsors the New South Wales rugby league team in the annual State of Origin series. The Tooheys New logo appears on the Blues' sleeves. The team was previously known by the sponsored name of the Tooheys Blues. Tooheys New is also the sponsor of many Country Rugby League competitions across the state as well as being available at almost every rugby league venue in the state.[ citation needed ]
Tooheys New was also the official sponsor of the New South Wales Rugby Union's club competition (the Tooheys New Cup), and was also the official beer of the Wallabies and sponsors the Melbourne Cup. Through 2006, it was also naming sponsor of the Australian section of the Super 14 Rugby Competition, but was replaced by Investec Bank after their sponsorship contract expired. The brand also sponsored VFL clubs St Kilda and Sydney in the 1980s in an effort to nationalise the brand in southern and western states.[ citation needed ]
In September 2008, Tooheys came out with a low-carbohydrate beer product called Tooheys New White Stag. It is a full strength beer with the claim of "only one third of the carbs of standard full strength beers". [7] The name has been re-used from Tooheys Stag lager released in 1930. Toohey's advertising blurb claims that New is equivalent to the old Stag lager.
Foster's Lager is an internationally distributed brand of Australian lager. It is owned by the Japanese brewing group Asahi Group Holdings, and is brewed under licence in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International.
Victoria Bitter (VB) is a lager produced by Carlton & United Breweries, a subsidiary of Asahi, in Melbourne, Victoria. It was first brewed by Thomas Aitken at Victoria Brewery in 1854 and is one of the best selling beers in Australia.
XXXX is a brand of Australian beer brewed in Milton, Brisbane, by Queensland brewers Castlemaine Perkins. It enjoys wide popularity in the state of Queensland, where it is commonly found on-tap in pubs and bars.
Speight's is a beer brand and a brewery located in Dunedin, New Zealand. The brand is owned by the Japanese-controlled holding company Lion, itself a subsidiary of Kirin. Speight's is best known for its Gold Medal Ale, one of the best-selling beers in New Zealand. The brewery also includes a chain of "Speight's Ale House" gastropubs across the country.
Tooheys is a brewery in the suburb of Lidcombe, in Sydney, Australia. It produces beer under the Tooheys and Hahn Brewery trademarks, and is part of the Lion beverages group which was acquired by the Japanese Kirin Company in 2009.
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The Swan Brewery is a brewing company, whose high profile brewery was once located beside the Swan River, in Perth, Western Australia.
Carling Black Label is a lager distributed by Carling Brewing Company.
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Castle Lager is a South African pale lager. It is the flagship product of South African Breweries and has been recognised as the National Beer of South Africa, based on the fact that it is 100% grown and produced in the country.
Beer arrived in Australia at the beginning of British colonisation. In 2004 Australia was ranked fourth internationally in per capita beer consumption, at around 110 litres per year; although, the nation ranked considerably lower in a World Health Organization report of alcohol consumption per capita of 12.2 litres. Lager is by far the most popular type of beer consumed in Australia.
Steinlager is a lager-style beer brewed by Lion in East Tāmaki, a suburb of Auckland, New Zealand. It has won several prizes, notably at beer competitions in the United States, and is New Zealand's biggest export beer.
Lucky Lager is an American lager with U.S. brewing and distribution rights held by the Pabst Brewing Company. Originally launched in 1934 by San Francisco-based General Brewing Company, Lucky Lager grew to be one of the prominent beers of the Western United States during the 1950s and 1960s. In 2019, Pabst announced that the beer brand would be revived and would be brewed by 21st Amendment Brewery, based in San Leandro.
Tooth and Co was the major brewer of beer in New South Wales, Australia. The company owned a large brewery on Broadway in Sydney from 1835 to 1985, known as the Kent Brewery. It was historically one of Australia's oldest companies, having been established as a partnership in 1835. The brand was revived in 2015.
West End Draught, commonly referred to as red tins, is a South Australian lager brewed by Lion, a subsidiary of Japanese company Kirin.
Pure Blonde is a brand of low carb beer and cider produced in Australia. As of 2020 the brand is marketed internationally by Lion.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
Resch's is a brand of beer produced by Carlton & United Breweries, available in New South Wales, Australia. It was also the name of the Sydney brewing company who produced the beer brand and were based in Redfern until taken over by Tooth & Co in 1929.
Lion is an alcoholic beverage company that operates in Australia and New Zealand, and a subsidiary of Japanese beverage conglomerate Kirin. It produces and markets a range of beer and cider in Australia, and wine in New Zealand and the United States through Distinguished Vineyards & Wine Partners. It acts as distributors for a range of spirits in New Zealand, but does not own any distilleries outright, although holding a 50% share of Four Pillars Gin in Victoria.
