Tooheys New

Last updated

Tooheys New
Tooheysnewlogo.jpg
For the Love of Beer
Manufacturer TooheysLion Nathan
Introduced1930
Alcohol by volume 4.6%
Style Lager

Tooheys New is a standard Australian lager and the most popular of the Tooheys' beers owned by the New Zealand Lion Nathan beverages company. [ citation needed ]

Lager type of beer

Lager is a type of beer conditioned at low temperatures. Lagers can be yellow pale, amber, or dark. Pale lager is the most widely consumed and commercially available style of beer. Well-known brands include Pilsner Urquell, Molson Canadian, Miller, Stella Artois, Beck's, Brahma, Budweiser Budvar, Corona, Snow, Tsingtao, Singha, Kirin, Quilmes, Heineken, Kingfisher, Carling, Foster's, Carlsberg, Birra Moretti and Tennents.

Contents

It can be found on tap at almost any bar in New South Wales.

New South Wales State of Australia

New South Wales is a state on the east coast of Australia. It borders Queensland to the north, Victoria to the south, and South Australia to the west. Its coast borders the Coral and Tasman Seas to the east. The Australian Capital Territory is an enclave within the state. New South Wales' state capital is Sydney, which is also Australia's most populous city. In March 2019, the population of New South Wales was over 8 million, making it Australia's most populous state. Just under two-thirds of the state's population, 5.1 million, live in the Greater Sydney area. Inhabitants of New South Wales are referred to as New South Welshmen.

History

It was first brewed in 1931 and was marketed under the name Tooheys New Special. In the 1970s, the beer began being marketed as Tooheys New Special Draught when sold in cans and bottles, later shortened to Tooheys Draught. Tap beer was still sold as Tooheys New, however. In 1998, the company decided to sell the beer under one name across all modes as Tooheys New. [1]

Currently Tooheys New is official sponsor of the New South Wales Rugby Union's club competition (the Tooheys New Cup), is the official beer of the Wallabies and sponsors the Melbourne Cup. Through 2006, it was also naming sponsor of the Australian section of the Super 14 Rugby Competition, but was replaced by Investec Bank after their sponsorship contract expired.

The New South Wales Rugby Union, or NSWRU, is the governing body for the sport of rugby union within most of the state of New South Wales in Australia. It is a member and founding union of Rugby Australia.

The Tooheys New Cup, or TNC, was a rugby union competition established by the New South Wales Rugby Union (NSWRU) in 2002. Played in the second half of the rugby season after the Super 12 competition was completed, it was intended as a stepping stone between the existing grade rugby and Super Rugby competitions. The Tooheys New Cup ran for five seasons before it ceased to exist, with the short-lived Australian Rugby Championship taking its place in the second half of the rugby season of 2007. From 2008 onwards, an extended Shute Shield covered the entire season.

Beer Widely consumed alcoholic drink

Beer is one of the oldest and most widely consumed alcoholic drinks in the world. It is also the third most popular drink overall after water and tea. Beer is brewed from cereal grains—most commonly from malted barley, though wheat, maize (corn), and rice are also used. During the brewing process, fermentation of the starch sugars in the wort produces ethanol and carbonation in the resulting beer. Most modern beer is brewed with hops, which add bitterness and other flavours and act as a natural preservative and stabilizing agent. Other flavouring agents such as gruit, herbs, or fruits may be included or used instead of hops. In commercial brewing, the natural carbonation effect is often removed during processing and replaced with forced carbonation.

In the mid-1970s the beer was successfully promoted with a jingle 'I feel like a Tooheys or two', one of the more successful campaigns in Australian advertising. [2] The jingle's ubiquitous presence registered such that when school children were tested and asked to complete the following: 'I feel like...’ For the vast majority there was only one right answer: 'A Tooheys' [3] The jingle also made an impression on touring rocker David Bowie who sang it during the encore of his final Australian concert in 1978. [4]

Around 2008/09, Tooheys New began a marketing campaign, to have only 5 ingredients. Malt, hops, barley, yeast and sugar to break away from previous brew with many additives.

White Stag

In September 2008, Tooheys came out with a low-carbohydrate beer product called Tooheys New White Stag. It is a full strength beer with the claim of "only one third of the carbs of standard full strength beers". [5] The name has been re-used from Tooheys Stag lager released in 1930. Toohey's advertising blurb claims that New is equivalent to the old Stag lager.

See also

Related Research Articles

Foster's Lager is an internationally distributed brand of lager. It is owned by the international brewing group AB InBev, and is brewed under licence in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International.

Victoria Bitter Australian beer brand

Victoria Bitter (VB) is a lager produced by Carlton & United Breweries, a subsidiary of Foster's Group in Melbourne, Victoria. It was first brewed by Thomas Aitken at Victoria Brewery in 1854, and is a Victorian beer. It is one of the best selling beers in Australia.

Castlemaine XXXX Australian beer brand

XXXX is a brand of Australian beer brewed in Milton, Brisbane by Queensland brewers Castlemaine Perkins. It enjoys wide popularity in the state of Queensland, where it is commonly found on-tap in pubs and bars.

Speights

Speight's is a brewery in Dunedin, New Zealand. Speight's is famous for its promotional branding based on being 'a real southern man' and being 'the pride of the south'. Speight's also gave rise to a series of Speight's Ale Houses across New Zealand. Speight's is owned by the Japanese controlled holding company Lion.

Tooheys Brewery Australian brewery

Tooheys is a brewery in the suburb of Lidcombe, in Sydney, New South Wales, Australia. It produces beers and ciders under the Tooheys and Hahn Brewery trademarks, and is part of the Lion beverages group which was acquired by the Japanese Kirin Company in 2009.

Carlton Draught is a 4.6% (abv) beer made in Australia by Carlton & United Breweries.

Swan Brewery brewery company founded in Perth, Western Australia

The Swan Brewery is a brewing company, whose brewery was located in Perth, Western Australia.

Swan is a beer label owned by Lion Nathan. Originally brewed by the Swan Brewery in Western Australia.

Castlemaine Perkins brewery located in Milton, Brisbane, Australia

Castlemaine Perkins is a brewery located in Milton, Brisbane, Queensland, Australia. It is a wholly owned entity of the Japanese-controlled Lion company. Operations began in 1878 and continue today. Castlemaine Perkins is the home of the XXXX beer brand.

Cascade Brewery the oldest continually operating brewery in Australia

Cascade Brewery is a brewery established in 1824 in South Hobart, Tasmania and is the oldest continually operating brewery in Australia.

Beer in Australia

Beer arrived in Australia at the beginning of British colonisation. In 2004 Australia was ranked fourth internationally in per capita beer consumption, at around 110 litres per year; although, the nation ranked considerably lower in a World Health Organization report of alcohol consumption per capita of 12.2 litres. Lager is by far the most popular type of beer consumed in Australia.

Steinlager brand of beer

Steinlager is a lager-style beer brewed by Lion in East Tamaki, a suburb of Auckland, New Zealand. It has won several prizes, notably at beer competitions in the United States, and is New Zealand's biggest export beer.

Tooth and Co.

Tooth and Co was the major brewer of beer in New South Wales, Australia. The company owned a large brewery on Broadway in Sydney from 1835 until 1985, known as the Kent Brewery. It was historically one of Australia's oldest companies, having been established as a partnership in 1835 and listed on the then Sydney Stock Exchange in July 1961. The brand has undergone a revival in 2015.

Lion Red is a New Zealand lager-style beer brewed by Lion Breweries in Auckland, part of Lion. The beer is 4.0% alcohol. Because of its relatively low alcohol content it is widely regarded as an excellent 'session' beer, that is, a beer that can be consumed freely over a long session of time without all the adverse effects of a higher alcohol volume beer. As such, it is also a favourite of university students, along with similar strength beers such as Speights and DB Draught.

South Australian Brewing Company

The South Australian Brewing Company, Limited, was established in February 1888 as the South Australian Brewing, Malting, and Wine and Spirit Company by the amalgamation of Sir Edwin Thomas Smith's Kent Town Brewery, William Knox Simms's West End Brewery and the wine and spirit merchants Rounsevell & Simms.

West End Draught, commonly referred to as red tins, is a South Australian lager brewed by the South Australian Brewing Company. West End Draught is a full strength beer with an alcohol percentage of 4.5%.

Tooheys Extra Dry, commonly referred to as a TED, is a dry style lager brewed by Lion in the Tooheys Brewery at Lidcombe, New South Wales, Australia. Lion has been owned by Japanese conglomerate Kirin Holdings Company Limited since 2009.

Reschs

Resch's is a brand of beer produced by Carlton and United Breweries, available in New South Wales, Australia. It was also the name of the Sydney brewing company who produced the beer brand and were based in Redfern until taken over by Tooth and Co. in 1929.

Lion (Australasian company) beverage and food company

Lion is a beverage and food company that operates in Australia and New Zealand, and a subsidiary of Japanese beverage giant, Kirin. It produces and markets a range of beer, wine, cider, RTDs and spirits, as well as dairy and other beverages. Lion was formed in October 2009 under the name "Lion Nathan National Foods" when Kirin Holdings Company Limited purchased brewer Lion Nathan and merged the business with National Foods, which it owned since 2007. In 2011, the company changed its name to Lion, with National Foods becoming a Melbourne-based subsidiary called Lion Dairy & Drinks. The company employs over 7000 people.

Great Northern Brewing Co. brand of beer

The Great Northern Brewing Co., commonly known as Great Northern brews a full and a mid strength Lager beer, owned by Carlton & United Breweries (CUB), it is brewed in Queensland at the CUB Yatala Brewery. It comes in 330mL "stubbies" or 375mL "tinnies" at 3.5% Abv or 4.2% Abv.

References

  1. http://www.brewsnews.com.au/2010/09/hey-true-new/
  2. Doing very nicely, thanks Jan – Books – www.smh.com.au
  3. "Archived copy". Archived from the original on 28 November 2005. Retrieved 29 September 2005.CS1 maint: archived copy as title (link)New Internationalist, May 1984
  4. http://bowiedownunder.com/lowheroes/9.htmlBowie Downunder
  5. http://lion-nathan.com/Files/Media-Releases/Australian-Brand-Releases/2008/080922%20TN%20White%20Stag%20MR.pdf%5B%5D TOOHEYS LAUNCHES NEW LOW-CARB BEER: TOOHEYS NEW WHITE STAG – Lion Nathan media release, 22 September 2008