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Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering. In Q1 2014, Google earned US$3.4 billion, or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense.
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A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the "canonical" or "preferred" version of a web page. It is described in RFC 6596, which went live in April 2012.
Google Penguin was a codename for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, as of 2013, Google announced all updates to the Penguin filter to the public.
Google Search, offered by Google, is the most widely used search engine on the World Wide Web as of 2023, with over eight billion searches a day. This page covers key events in the history of Google's search service.
AMP is an open source HTML framework developed by the AMP Open Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimized for mobile web browsing and intended to help webpages load faster. AMP pages may be cached by a CDN, such as Microsoft Bing or Cloudflare's AMP caches, which allows pages to be served more quickly.
References
- ↑ Kesmodel, David (September 9, 2005). "'Optimize' Rankings At Your Own Risk". Startup Journal (Wall Street Journal). Archived from the original on 2005-10-03.
- ↑ Wired Magazine, Legal Showdown in Search Fracas, Sep, 08, 2005, written by Adam L. Penenberg
- ↑ Cutts, Matt, Confirming a penalty, published on 2006-02-02 at Matt Cutts Blog
- ↑ "Google SEO Agentur" (in German).
- ↑ "Accused foreclosure scam artist behind bars". kvbc.com. Archived from the original on October 14, 2008. Retrieved 2009-01-20.