Optima is a humanist sans-serif typeface designed by Hermann Zapf and released by the D. Stempel AG foundry, Frankfurt, West Germany in 1958.
In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism.
Garamond is a group of many serif typefaces, named for sixteenth-century Parisian engraver Claude Garamond, generally spelled as Garamont in his lifetime. Garamond-style typefaces are popular and particularly often used for book printing and body text.
Frederic William Goudy was an American printer, artist and type designer whose typefaces include Copperplate Gothic, Goudy Old Style and Kennerley. He was one of the most prolific of American type designers and his self-named type continues to be one of the most popular in America.
Johnston is a sans-serif typeface designed by and named after Edward Johnston. The typeface was commissioned in 1913 by Frank Pick, commercial manager of the Underground Electric Railways Company of London, as part of his plan to strengthen the company's corporate identity. Johnston was originally created for printing, but it rapidly became used for the enamel station signs of the Underground system as well.
Roman square capitals, also called capitalis monumentalis, inscriptional capitals, elegant capitals and capitalis quadrata, are an ancient Roman form of writing, and the basis for modern capital letters. Square capitals are characterized by sharp, straight lines, supple curves, thick and thin strokes, angled stressing and incised serifs. When written in documents this style is known as Latin book hand.
Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. Myriad was intended as a neutral, general-purpose typeface that could fulfill a range of uses and have a form easily expandable by computer-aided design to a large range of weights and widths.
Robert Joseph Slimbach is Principal Type Designer at Adobe, Inc., where he has worked since 1987. He has won many awards for his digital typeface designs, including the rarely awarded Prix Charles Peignot from the Association Typographique Internationale, the SoTA Typography Award, and repeated TDC2 awards from the Type Directors Club. His typefaces are among those most commonly used in books.
Carol Twombly is an American designer, best known for her type design. She worked as a type designer at Adobe Systems from 1988 through 1999, during which time she designed, or contributed to the design of, many typefaces, including Trajan, Myriad and Adobe Caslon.
Adobe Jenson is an old-style serif typeface drawn for Adobe Systems by its chief type designer Robert Slimbach. Its Roman styles are based on a text face cut by Nicolas Jenson in Venice around 1470, and its italics are based on those created by Ludovico Vicentino degli Arrighi fifty years later.
Multiple master fonts are an extension to Adobe Systems' Type 1 PostScript fonts, now superseded by the advent of OpenType and, in particular, the introduction of OpenType Font Variations in OpenType 1.8, also called variable fonts.
Minion is a serif typeface released in 1990 by Adobe Systems. Designed by Robert Slimbach, it is inspired by late Renaissance-era type and intended for body text and extended reading. Minion's name comes from the traditional naming system for type sizes, in which minion is between nonpareil and brevier, with the type body 7pt in height. As the historically rooted name indicates, Minion was designed for body text in a classic style, although slightly condensed and with large apertures to increase legibility. Slimbach described the design as having "a simplified structure and moderate proportions." The design is slightly condensed, although Slimbach has said that this was intended not for commercial reasons so much as to achieve a good balance of the size of letters relative to the ascenders and descenders.
Lithos is a glyphic sans-serif typeface designed by Carol Twombly in 1989 for Adobe Systems. Lithos is inspired by the unadorned, geometric letterforms of the engravings found on Ancient Greek public buildings. The typeface consists of only capital letters, no lowercase, and comes in five weights, without italics.
Arno, or Arno Pro, is a serif type family created by Robert Slimbach at Adobe intended for professional use. The name refers to the river that runs through Florence, a centre of the Italian Renaissance. Arno is an old-style serif font, drawing inspiration from a variety of 15th and 16th century typefaces. Slimbach has described the design as a combination of the period's Aldine and Venetian styles, with italics inspired by the calligraphy and printing of Ludovico degli Arrighi.
The Adobe Originals program is a series of digital typefaces created by Adobe Systems from 1989 for professional use, intended to be of extremely high design quality while offering a large feature set across many languages. Many are strongly influenced by research into classic designs from the past and calligraphy. Adobe Originals fonts are sold separately or with Adobe products such as InDesign.
Utopia is the name of a transitional serif typeface designed by Robert Slimbach and released by Adobe Systems in 1989.
Goudy Sans is a sans-serif typeface designed by Frederic Goudy around 1929–1931 and published by Lanston Monotype.
A display typeface is a typeface that is intended for use at large sizes for headings, rather than for extended passages of body text.
