Troy Carter (talent manager)

Last updated

Troy Carter
Troy Carter in 2014.png
Carter in 2014
Born (1972-11-14) November 14, 1972 (age 49)
Occupation Talent manager, investor, entrepreneur
Years active1995–present
EmployerQ&A

Troy Carter (born November 14, 1972) is an American music manager who is the co-founder & CEO at music & technology company, Q&A. Previously, he was chairman and CEO of Atom Factory, a talent management and full-service film and television production company. He was also the global head of creator services at Spotify. [1] [2]

Contents

Life and career

1972–1998: Early life and career beginnings

Carter grew up in West Philadelphia. Philly Vista.jpg
Carter grew up in West Philadelphia.

Troy Carter was born on November 14, 1972 [3] [4] and was raised in West Philadelphia, attending Huey Elementary and Sayre Middle School. At the age of two, Carter's parents divorced. At the age of seven, his father, who had remarried, shot and killed his new wife's brother after an argument and was sentenced to 12 years in prison. Despite this, his father and step-mother stayed together, and after prison his father rebuilt his life, with Carter calling him "one of my real heroes." [5]

In 1990, at the age of 17, Carter dropped out of West Philadelphia High School in pursuit of a career in the music industry with his high school rap group 2 Too Many, eventually being signed by Will Smith and James Lassiter to their label WilJam Records. [5] After the group lost their contract after a year, they disbanded and Carter then went on to work both for DJ Jazzy Jeff in the studio and for Lassiter as a personal assistant. At age 22, Carter tried to start an artistic collaboration with the Will Smith's recording studio based in Philadelphia. [6] The year later, he was promoting rap concerts around Philadelphia for artists such as The Notorious B.I.G. It was through this that he met record producer Sean Combs, who hired Carter as an intern for Bad Boy Records in New York City for a year and a half. [5]

After Carter's internship at Bad Boy had ended, he moved to Los Angeles in order to work with James Lassiter again, only to be fired and sent back to Philadelphia. According to Lassiter, his decision was largely influenced by his beliefs that Carter had started to exhibit an entitled attitude, saying, "I would constantly talk to him about it, about work ethic and starting at the bottom and working his way up. When he rejected it, I told him to go back to West Philly. He had to go back and experience this for himself, and come out on the other side." [5] For the next several years, Carter struggled trying to find success in Philadelphia, citing it as one of his "darkest times." [5]

1999–present: career

In 1999, after several years of working in Philadelphia, Carter met then-emerging rap artist Eve in Germantown, and she asked him to be her manager. In addition, Carter began managing other rap acts such as Nelly and Floetry. [5] That same year, Carter teamed up with Jay Erving, son of retired basketball player Julius Erving, and co-founded the talent management company Erving Wonder. [5]

Eve 2011 cropped.jpg
Lady Gaga BTW Ball Antwerp 02.jpg
Carter has managed American recording artists Eve (left) and Lady Gaga (right)

In 2003, Carter moved back to Los Angeles and helped Eve get her own show on UPN. [5] The following year, Carter and Erving sold Erving Wonder to British-based firm Sanctuary, with Carter serving as the company's executive vice president. Over the next two years, Erving Wonder's deal with Sanctuary fell apart, Eve fired him, and by 2006, Carter not only lost all the money from the Sanctuary deal, but he was severely in debt. His home mortgage was foreclosed and his car was repossessed. [5] As Carter was facing eviction from his home, record producer Vincent Herbert, who had just left Universal Records, introduced Carter to a new client, then-unknown Lady Gaga, who had just been dropped from Def Jam Records. [5] For the next year, Carter, Herbert, and Gaga went around California, performing at multiple clubs each night with both little money and little support. [7] It was also in 2007 that Carter founded Coalition Media Group, and its management division Atom Factory in 2010. [7]

In 2011, he co-founded The Backplane, a Silicon Valley-based startup that attempts to "redefine social media" by allowing celebrities and brands to "connect with fans, foster community, and cultivate brand loyalty". [8] It was also in 2011 that Carter received an Emmy Award nomination for Outstanding Variety, Music or Comedy Special for his work on the HBO special Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden, sharing the nomination with Lady Gaga, Vincent Herbert, Jimmy Iovine, and Mo Morrison. [9]

Since signing Lady Gaga in 2007, Carter has gone on to manage numerous other artists such as John Legend, Greyson Chance, Mindless Behavior, Priyanka Chopra, Lindsey Stirling, Meghan Trainor, The Ceremonies and Pia Mia. [10] Lady Gaga fired him in 2014. [11]

He is a member of the 2012 class of Henry Crown Fellows at The Aspen Institute. [12] He is on the board of advisors of 'opinion-network' start-up State.com. [13] Carter appeared as a guest Shark during the seventh season of reality TV show Shark Tank , which aired on October 9, 2015. [14] Carter was named to Oprah Winfrey's SuperSoul 100 list of visionaries and influential leaders in 2016. [15]

In July 2018, it was announced that Carter would exit Spotify in early September and assumed an advisory role. [16] In 2019, Ithaca Holdings alleged Carter failed to repay a loan, in a lawsuit that settled out of court. [17] [18]

Personal life

Carter and his wife Rebecca have five children. In 2012, the two reportedly raised millions of dollars for Barack Obama's presidential campaign. [5]

Related Research Articles

Interscope Records is an American record label owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture with Atlantic Records of Warner Music Group, it differed from most record companies by letting A&R staff control decisions and allowing artists and producers full creative control. Its first hit records arrived in under a year, and it achieved profitability in 1993. Chair and CEO until May 2014, Iovine was succeeded by John Janick.

Julius Erving American former basketball player (born 1950)

Julius Winfield Erving II, commonly known by the nickname Dr. J, is an American former professional basketball player. Regarded as one of the most influential basketball players of all time, Erving helped legitimize the American Basketball Association (ABA), and he was the best-known player in that league when it merged into the National Basketball Association (NBA) after the 1975–76 season.

"Don't Turn Around" is a popular song written by Albert Hammond and Diane Warren. It was originally recorded by Tina Turner as the B-side to the single "Typical Male" in 1986. It has since been included on the rarities disc of the 1994 compilation The Collected Recordings – Sixties to Nineties, as well as featuring in the Tina musical in 2018.

Lady Gaga American singer, songwriter, and actress (born 1986)

Stefani Joanne Angelina Germanotta, known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenager, singing at open mic nights and acting in school plays. She studied at Collaborative Arts Project 21, through New York University's Tisch School of the Arts, before dropping out to pursue a career in music. After Def Jam Recordings canceled her contract, she worked as a songwriter for Sony/ATV Music Publishing, where she signed a joint deal with Interscope Records and Akon's label, KonLive Distribution, in 2007. Gaga rose to prominence the following year with her debut studio album, The Fame, and its chart-topping singles "Just Dance" and "Poker Face". The album was later reissued to include the EP The Fame Monster (2009), which yielded the successful singles "Bad Romance", "Telephone", and "Alejandro".

Poker Face (song) 2008 single by Lady Gaga

"Poker Face" is a song by American singer Lady Gaga from her debut studio album, The Fame (2008). It was released on September 23, 2008, as the album's second single. It is a synth-pop song in the key of G minor, following in the footsteps of her previous single "Just Dance", but with a darker musical tone. The main idea behind the song is bisexuality and was a tribute by Gaga to her rock and roll boyfriends. The song's lyrics feature various sexual innuendos.

Paparazzi (Lady Gaga song) 2009 single by Lady Gaga

"Paparazzi" is a song by American singer Lady Gaga from her debut studio album, The Fame (2008). It was released as the album's fifth and final single by Interscope Records. Gaga wrote and produced the song with Rob Fusari. The song portrays Gaga's struggles in her quest for fame, as well as balancing success and love. Musically, it is an uptempo techno-pop and dance-pop song whose lyrics describe a stalker following somebody to grab attention and fame.

Chillin (Wale song) 2009 single by Wale featuring Lady Gaga

"Chillin" is a song by American rapper Wale, featuring singer Lady Gaga. It was released as the lead single from his debut album, Attention Deficit, on April 14, 2009, by Allido Records. Wale had wanted to collaborate with Gaga, and were introduced to each other through the rapper's mentor, Mark Ronson. "Chillin" was composed by a number of songwriters, including Wale and Gaga, while it was produced by Cool & Dre. Recorded in New York City, the song discusses Wale's life in his hometown. It has musical influence of 1990s style rapping, and contains two samples from the 1969 song "Na Na Hey Hey Kiss Him Goodbye" by the band Steam, and the 1987 song, "Top Billin'", by Audio Two.

Make Her Say 2009 single by Kid Cudi featuring Kanye West and Common

"Make Her Say" is a song by American hip hop recording artist Kid Cudi, released as the second single from his debut album Man on the Moon: The End of Day (2009). The single was digitally released to iTunes on June 9, 2009. It features fellow American rappers Common and Kanye West, the latter of whom also produced the song. The song is perhaps best known for its sample of "Poker Face", as performed by Lady Gaga. The song received a nomination for Best Rap Performance by a Duo or Group at the 52nd Annual Grammy Awards.

Telephone (song) 2010 single by Lady Gaga featuring Beyoncé

"Telephone" is a song recorded by American singer Lady Gaga for her third EP, The Fame Monster (2009), the reissue of her debut studio album The Fame (2008). The song features American singer Beyoncé. The song was written by Gaga, Rodney Jerkins, LaShawn Daniels, Lazonate Franklin and Beyoncé. Inspired by her fear of suffocation, Gaga explained that the lyrics preferring relaxing on the dance floor to answering her lover's phone call are a metaphor, the phone calling her representing the fear of not having worked hard enough to succeed. With the track succeeding her fifth single from The Fame, "Paparazzi", the duet additionally embodies a fear of being suffocated and trapped by the media. Originally, Gaga wrote the song for Britney Spears, who recorded a demo. Musically, "Telephone" consists of an expanded bridge, verse-rap and a sampled voice of an operator announcing that the phone line is unreachable. Beyoncé appears in the middle of the song, singing the verses in a rapid-fire way, accompanied by double beats.

<i>Born This Way</i> (album) 2011 studio album by Lady Gaga

Born This Way is the second studio album by American singer Lady Gaga, released by Interscope Records on May 23, 2011. It was co-written and co-produced by Gaga with several producers, including RedOne and Fernando Garibay, who had previously worked with her. She also worked with artists such as E Street Band saxophonist Clarence Clemons and Queen guitarist Brian May.

Kendrick Lamar American rapper (born 1987)

Kendrick Lamar Duckworth is an American rapper, songwriter, and record producer. He is often cited as one of the most influential rappers of his generation. Aside from his solo career, he is also a member of the hip hop supergroup Black Hippy alongside his former Top Dawg Entertainment (TDE) labelmates Ab-Soul, Jay Rock, and Schoolboy Q.

Born This Way (song) 2011 single by Lady Gaga

"Born This Way" is a song by American singer Lady Gaga, and the lead single from her second studio album of the same name. Written by Gaga and Jeppe Laursen, who produced it along with Fernando Garibay and DJ White Shadow, the track was developed while Gaga was on the road with the Monster Ball Tour. Inspired by 1990s music which empowered women, minorities and the LGBT community, Gaga explained that "Born This Way" was her freedom song. She sang part of the chorus at the 2010 MTV Video Music Awards in 2010 and announced the song as the lead single from the album, released on February 11, 2011.

Top Dawg Entertainment American record label

Top Dawg Entertainment (TDE) is an American independent record label founded in 2004, by CEO Anthony "Top Dawg" Tiffith. Punch is president of the label. There are currently eleven artists signed to the label: the label's flagship artists, Black Hippy members Jay Rock, Ab-Soul and Schoolboy Q, as well as Isaiah Rashad, SZA, Lance Skiiiwalker, SiR, Reason, Zacari, Ray Vaughn, and Doechii. The label also houses a production division that includes Digi+Phonics, THC, King Blue, Kal Banx and Derek "MixedByAli" Ali. The musical focus of the label is predominantly album-oriented and progressive rap.

Matthew James Burns is a Scottish record producer, songwriter, and DJ. His recent writing and production credits include Britney Spears, Liam Payne, Little Mix, Louis Tomlinson, Pitbull, Ellie Goulding, Kacy Hill, Lady Gaga, Ariana Grande, Anitta, and others.

Bitch, Dont Kill My Vibe 2013 single by Kendrick Lamar

"Bitch, Don't Kill My Vibe", is a song by American rapper Kendrick Lamar, from his major-label debut studio album Good Kid, M.A.A.D City (2012). The song, produced by frequent collaborator Sounwave of Top Dawg Entertainment in-house production team Digi+Phonics, heavily samples "Tiden Flyver", by Danish electronic group Boom Clap Bachelors. It was originally intended to be a collaboration with American singer Lady Gaga, but her contributions were ultimately excluded from the final recording due to timing issues. A remix of "Bitch, Don't Kill My Vibe" featuring American rapper Jay-Z was sent to radio as the album's fifth single on March 21, 2013, with the original version and another remix featuring British singer Emeli Sandé later being released.

<i>Artpop</i> 2013 studio album by Lady Gaga

Artpop is the third studio album by American singer Lady Gaga. It was released on November 6, 2013, by Streamline and Interscope Records. Gaga began planning the project in 2011, shortly after the launch of her second effort, Born This Way. Work continued until 2013 while Gaga was traveling for her Born This Way Ball tour and recovering from surgery for an injury she had sustained while touring. Gaga described Artpop as "a celebration and a poetic musical journey" and an exploration of the "reverse Warholian" phenomenon in pop culture. It displays an intentional "lack of maturity and responsibility" by comparison to the darker and anthemic nature of Born This Way.

Do What U Want 2013 single by Lady Gaga featuring R. Kelly

"Do What U Want" is a song by American singer Lady Gaga, featuring guest vocals from R. Kelly. The song was released on October 21, 2013, as the second single from Gaga's third studio album Artpop (2013). The singers wrote the song with DJ White Shadow, Martin Bresso, and William Grigahcine. DJ White Shadow first presented Gaga with the song's initial concept two years prior to its release. Production on "Do What U Want" was completed in 2013, with Kelly's vocals added soon after. Its sudden popularity upon premiering led to the song becoming the album's second single.

The Ceremonies (band) American rock band

The Ceremonies are an American rock band from Los Angeles, California. The Ceremonies’ sound has been described as ‘80s New Wave nostalgia meets cutting-edge alternative rock. The three members, brothers Matthew R Cook, Mark N Cook, and Michael B Cook, formed the band in 2010. They did not, however, release any music until late 2012. Used to be managed by Troy Carter. The band was the first artist signed to the joint label between Atom Factory Entertainment and Capitol Records.

ArtRave Promotional concert by Lady Gaga

ArtRave was a two-day event hosted by Lady Gaga from November 10–11, 2013, as part of the promotional campaign for her third studio album, Artpop (2013). The event, held in a large warehouse in the Brooklyn Navy Yard in New York, served as an album release party and included a press conference and a live performance. During the press conference, Gaga revealed "the world's first flying dress", called the Volantis, confirmed plans to stage a performance in space in 2015, and introduced new works by Marina Abramović, Inez van Lamsweerde and Vinoodh Matadin, Jeff Koons, and Robert Wilson. The warehouse contained a giant statue of Gaga created by Koons on one side and other artworks, while screens all around displayed videos of Gaga's performances with Abramović. There were contortionists, a DJ booth, as well as free food and drink for the assembled crowd.

For other people with the same name, see Paul Stewart (disambiguation)

References

  1. Aswad, Jem (June 8, 2017). "Spotify's Troy Carter Talks Royalties, Songwriters, Streaming Business and More in Expansive Q&A". Penske Media Corporation . Retrieved November 2, 2017.
  2. Sisario, Ben (June 6, 2016). "Spotify Hires Troy Carter as a Liaison With Artists". The New York Times. ISSN   0362-4331 . Retrieved November 22, 2021.
  3. Gagapedia (November 14, 2012). "Twitter / gagapedia". Twitter . Retrieved July 23, 2013.
  4. Lipshutz, Jason (August 2, 2012). "40 Under 40: Troy Carter". Billboard.biz. Retrieved July 23, 2013.
  5. 1 2 3 4 5 6 7 8 9 10 11 Vitez, Michael (February 25, 2013). "From West Philly to Gagaland". Philadelphia Media Network . Retrieved July 24, 2013.
  6. Leena Rao (October 3, 2016). "How Lady Gaga's Manager Became a Silicon Valley Force". fortune.com . Archived from the original on October 4, 2016.
  7. 1 2 Vitez, Michael (February 26, 2013). "At his lowest, Troy Carter found a perfect match: Lady Gaga". Philadelphia Media Network . Retrieved July 24, 2013.
  8. Pollack, Neal (May 21, 2012). "How Lady Gaga's manager reinvented the celebrity game with social media". Wired .
  9. "OUTSTANDING VARIETY, MUSIC OR COMEDY SPECIAL 2011". Emmys.com. Retrieved July 25, 2013.
  10. "Universal Signs Former Miss World Priyanka Chopra, Troy Carter To Manage". Billboard.biz. August 5, 2011. Retrieved March 26, 2012.
  11. Sacks, Danielle (January 13, 2014). "Troy Carter: Fired By Lady Gaga And Loving It". Fast Company. Retrieved November 22, 2021.
  12. Motley, Eric (March 9, 2012). "Aspen Institute Names Emerging Leaders as 2012 Henry Crown Fellows". Aspen Institute . Retrieved July 23, 2013.
  13. "state.com".
  14. Alex Konrad, "Ashton Kutcher, Troy Carter And Chris Sacca Test Investing Chops On New Season Of 'Shark Tank'"
  15. "Meet the SuperSoul100: The World's Biggest Trailblazers in One Room". O Magazine. August 1, 2016. Retrieved July 24, 2018.
  16. Aswad, Jem. "Troy Carter Exits Spotify". Variety. Retrieved July 30, 2018.
  17. "Scooter Braun's Company Settles $10 Million Suit with Troy Carter". The Blast. March 27, 2019. Retrieved February 23, 2021.
  18. "Scooter Braun's Company Settles $10M Lawsuit Against Troy Carter". Billboard. Retrieved February 23, 2021.