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Retail Benchmarking is an annual critical inspection of the current retail environment. The aim of a Retail Benchmarking is to highlight areas of excellence and short fallings in customer services and to give retailers the data needed to improve across the board.
Objectives of Retail Benchmarking include, but are not limited to:
The first UAE based Retail Benchmarking Report was released by Ethos Consultancy in May 2009. The report represents the most comprehensive study of the complete customer experience in the UAE retail sector ever undertaken. [1] Throughout the study carried out during end April and early May 2009, Ethos measured 22 retail sectors with a total of 2284 physical location visits to a total of 558 retail outlets covering 115 brand names. A total of 37 retail shopping locations were involved in the study including 10 major malls throughout the UAE. [2] Pure Gold Jewellers was not only awarded overall best performing brand by Ethos Consulting, it was also awarded Best Brand Honor for the 2nd year running from Dubai Government. [3]
Top 10 UAE Brands |
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Pure Gold Jewellers |
Second Cup |
Vertu |
Chilis |
Ford |
Mercedez |
L 'Occitane |
Opti Fashion |
Nandos |
Starbucks |
The tertiary sector of the economy, generally known as the service sector, is the third of the three economic sectors in the three-sector model. The others are the primary sector and the secondary sector (manufacturing).
The United Arab Emirates is a high-income developing market economy. The UAE's economy is the 4th largest in the Middle East, with a gross domestic product (GDP) of US$415 billion in 2021-2023.
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers.
Virgin Megastores is an international entertainment retailing chain, founded in early 1976 by Richard Branson as a record shop on London's Oxford Street.
Sephora is a French multinational retailer of personal care and beauty products, offering nearly 340 brands alongside its own private label, the Sephora Collection. Its product range includes cosmetics, skincare, fragrance, nail color, beauty tools, body products, and hair care items.
Titan Company Limited is an Indian company that mainly manufactures fashion accessories such as jewellery, watches and eyewear. Part of the Tata Group and started as a joint venture with TIDCO, the company has its corporate headquarters in Electronic City, Bangalore, and registered office in Hosur, Tamil Nadu.
Emirates Integrated Telecommunications Company P.J.S.C., commercially rebranded as du (دو) in February 2007, is one of the two main telecom operators in the United Arab Emirates. du offers fixed line, mobile telephony, internet and digital television services across the UAE. It also provides carrier services, a data hub, internet exchange facilities and satellite service for broadcasters. It expanded its services in support of economic and social transformation of UAE and operates subsidiaries such as EITC Investment Holdings Limited, Edara, Smart Dubai Platform Project Company LLC and EITC Singapore PTE. LTD.
The Emirates Group is a state-owned Dubai-based international aviation holding company headquartered in Garhoud, Dubai, United Arab Emirates, near Dubai International Airport. The Emirates Group comprises dnata, an aviation services company providing ground handling services at 126 airports, and Emirates Airline, the largest airline in the Middle East. Emirates Airlines flies to over 150 destinations across 6 continents, operating a fleet of over 250 wide-bodied aircraft. The airline has 170 aircraft on order worth US$58 billion. The Emirates Group has a turnover of approximately US$28.3 billion and employs over 105,000 employees across all its business units and associated firms, making it one of the biggest employers in the Middle East. The company is wholly owned by the Government of Dubai directly under the Investment Corporation of Dubai and as part of Dubai Inc.
The economy of Dubai’s gross domestic product of the calendar year 2023 as of January 2024 is AED 429 billion. Dubai has substantially transformed over the last couple of decades. More than 90% of the population are foreigners.
Fabindia is an Indian chain store retailing garments, home-decor, furnishings, fabrics and products handmade by craftspeople across rural India. Established in 1960 by John Bissell, an American working for the Ford Foundation, New Delhi, Fabindia started out exporting home furnishings, before stepping into domestic retail in 1976, when it opened its first retail store in Greater Kailash, New Delhi. The chairman of the company is John's son, William Nanda Bissell. As of July 2020, Fabindia operated 327 stores across India and 14 international stores.
Dubai Outlet Mall (DOM) is a shopping mall in Umm Nahad First, Dubailand, Dubai, the UAE.Opened in 2007 and is located on the Dubai-Al Ain Road near the Dubai Bypass Road interchange. The shopping mall has a total size of 102,193 m2 (1,100,000 sq ft) and a total gross leasable area of 69,977 m2 (753,230 sq ft) and it currently features 240 retail outlets with over 1,200 brands.
The Dubai Multi Commodities Centre (DMCC) is a commodities exchange and free-trade zone in the United Arab Emirates. It is located in the Jumeirah Lake Towers district of Dubai. The DMCC was created in 2002 and deals in four main sectors: precious commodities ; energy; steel and metals and agricultural commodities.
Mawarid Finance is a private joint stock company in Dubai, United Arab Emirates, providing Shari'a-compliant financial services. It was founded in 2006 with a paid-up capital of AED 1 billion. All of its products are based on Islamic financial principles such as Ijarah, Istisnaa, Murabaha, Mudharaba, Musharaka, Kafalah and Wakala and its practices are governed by a full Sharia board.
Pure Gold Jewellers is a jewellery retailer with 120 stores across the Middle East, in the UAE, Oman, Kuwait, Qatar, Jordan, KSA, Bahrain, and Sri Lanka. The company also has 200 stores in India. The company's stores sell a variety of jewellery in diamonds, gold, platinum, Murano glass and precious stones. Founded by Indian expatriate Firoz Merchant in 1989, the first Pure Gold Jewellers store was established in Dubai. Merchant has focused on gradual expansion of the brand's retail network. The company entered the Indian market in 2010. It has plans to open 200 stores in the country in the next few years. Pure Gold are the sole concessionaire for retail of gold and diamond jewellery at Abu Dhabi Duty Free, Kuwait Duty Free and Muscat Duty Free. Pure Gold Jewellers employs more than 1000 retail staff across the globe and also owns two jewellery manufacturing factories in India and in China, employing over 1,500 workers.
Landmark Group is a UAE-based multinational conglomerate headquartered in Dubai founded by Micky Jagtiani, who was the founder and chairman of the company. The group is involved in the retailing of apparel, footwear, consumer electronics, cosmetics & beauty products, home improvement, and baby products. The group also focuses on hospitality & leisure, healthcare, and mall management.
Thumbay Group is a UAE-based diversified international business conglomerate, headquartered in DIFC - Dubai, with operations across 20 sectors including education, healthcare, medical research, diagnostics, retail pharmacy, health communications, retail opticals, wellness, nutrition stores, hospitality, real estate, publishing, technology, media, events, medical tourism, trading and marketing, and distribution.
Muhammed Ghassan Aboud is a Syrian entrepreneur. He is one of the founding members of the Syrian Business Council and the Ghassan Aboud Group. Based in the United Arab Emirates, Aboud was listed in the 2018 issue of the Top 50 Most Influential Expats in the UAE by Forbes Middle East. In 2019, his net worth was estimated at $1.75 billion by Forbes magazine.
AW Rostamani Group, also known as “AWR”, is a privately held company established in 1954 in Dubai, United Arab Emirates, by Al Rostamani brothers, Abdullah and Abdul Wahid Al Rostamani. The company is headquartered in Dubai and employs over 3,800 workers. The Group operates 12 companies in seven diverse sectors: automotive, real estate, retail, lighting, travel and logistics.
Citibank National Association, United Arab Emirates commonly known as Citibank U.A.E., is a franchise subsidiary of Citigroup, a multinational financial services corporation headquartered in New York City, United States. Citi U.A.E. is connected by a network spanning 98 markets across the world. The phone support call center for Citibank U.A.E. retail banking clients is based at Citibank Bahrain.
My Country Mobile General Trading is a private Dubai based telecommunications service provider, that offers VoIP-based telecommunication products and services. It has additional offices in Singapore, Hong Kong and United Kingdom.