UFC (food brand)

Last updated

UFC
UFC Brand Logo.svg
0001jfPhilippine cuisine dishes Baliuag Bulacafvf 14.jpg
Product type Banana ketchup
Owner NutriAsia
Produced byNutriAsia
Country Philippines
Introduced1969;55 years ago (1969)
MarketsWorldwide
Previous ownersUniversal Foods Corporation (1969–1996)
Southeast Asia Food, Inc. (1996–2001)
Heinz-UFC Philippines, Inc. (2001–2006)
UFC Philippines, Inc. (2006–2010)
Website UFC website
Former logo UFC brand logo former.svg
Former logo

UFC is a Philippine food brand owned by NutriAsia. It was first introduced as a banana ketchup brand in 1969.

Contents

History

Banana ketchup was deemed a cheaper alternative than tomato ketchup since bananas were abundant in the Philippines. [1] Philippine food technologist Maria Y. Orosa (1893–1945) is credited with inventing the banana ketchup recipe. [2] [3] [4]

Coincidentally, Magdalo V. Francisco came up with his own method of making ketchup using bananas in 1938. Francisco began commercial production of banana ketchup in 1942 under the brand name Mafran, a portmanteau derived from the first syllables of his first name and surname. He registered Mafran as a trademark with the Bureau of Patents in the Philippines.

Years later, Francisco approached Tirso T. Reyes for funding to expand his business. This led to the establishment of the Universal Food Corporation in 1960, whose first President was Jaime Datu Reyes. [1] Francisco soon left the company due to internal conflicts. Francisco established Jufran Food Industries and launched Jufran Banana Catsup. The name Jufran was derived from Francisco's son and namesake, Magdalo "Jun" Francisco Jr.

In 1969, Universal Foods Corporation launched UFC Tamis Anghang Banana Catsup, made from a unique recipe which combines the sweetness preferred by the Filipino palate with a spicy aftertaste, hence, tamis-anghang (Tagalog for sweet-spicy).

In 1974, Universal Foods Corporation was acquired by Bancom Development Corporation.

In 1996, Southeast Asia Food, Inc. (SAFI, now NutriAsia) acquired Universal Foods Corporation. SAFI had also acquired the Mafran and Jufran brands. [1] SAFI evolved into what is now NutriAsia, Inc.

Products

Ketchup and sauces:

Dry mixes:

Instant soup:

Seasoning and spices:

Broth cubes:

Cooking oil:

Canned vegetables:

Shrimp paste:

Dressing:

Cheese:

See also

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References

  1. 1 2 3 "13 Amazing True Stories Behind Classic Filipino Brand Names". FilipiKnow. Archived from the original on October 21, 2016. Retrieved November 30, 2016.
  2. National Historical Institute of the Philippines: MARIA Y. OROSA (1893–1945). Pioneering Food Technologist and Inventor Archived July 4, 2010, at the Wayback Machine
  3. Leonor Goguingco: "Maria Y. Orosa: In peace and war". Manila Bulletin, 2005. Online at the Internet Archive
  4. Roces, Alejandro R. "Maria Ylagan Orosa". The Philippine Star. Archived from the original on July 31, 2017. Retrieved August 16, 2017.