Ugly Betty season 3

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Ugly Betty
Season 3
Ugly Betty Season 3.jpg
Promotional poster
No. of episodes24
Release
Original network ABC
Original releaseSeptember 25, 2008 (2008-09-25) 
May 21, 2009 (2009-05-21)
Season chronology
 Previous
Season 2
Next 
Season 4
List of episodes

The third season of the American comedy-drama television series Ugly Betty was confirmed by ABC on February 11, 2008. [1] The season premiere aired on September 25, 2008, while the season ended with a special double episode on May 21, 2009.

In Australia, season 3 premiered on 3 November 2009, as one of the first exclusive premieres on the new digital channel 7TWO, after two years on the Seven Network. Season 3 premiered on Tuesday 13 January 2009 in South Africa and on Wednesday 24 June 2009 in the UK.

The season would be the first to be produced in the show's actual setting, New York City, in an attempt to take advantage of a credit change.

Cast

Most of the main cast from the show's second season returned for the third season, with former main characters Alexis Meade (played by Rebecca Romijn) and Henry Grubstick (played by Christopher Gorham), becoming recurring characters.

In addition, the season featured cameo appearances by Adele, Mark Badgley and James Mischka, Nigel Barker, Joy Behar and Elisabeth Hasselbeck, Billie Jean King, Adriana Lima, Rachel Maddow, Isaac Mizrahi, Roberta Myers, Regis Philbin and Kelly Ripa, Zac Posen, Antonio Sabàto Jr., Liz Smith, Robert Verdi, and Joe Zee as themselves.

Music

Production

During production of season 2, the ideas for both a musical episode and a recurring guest role for Lindsay Lohan came up. [2] Both ideas were put on hold due to the 2007–2008 Writers Guild of America strike and in the end, only Lindsay Lohan's storyline came to fruition, with Lohan making a brief uncredited cameo appearance in the season two finale "Jump", before reprising the role in season 3.

Shooting of the episodes moved from Los Angeles to on-location shooting in New York City, where the show was set. [3] The last time the show was shot in New York was in the pilot episode. [4] In addition, the season had more physical elements, especially for Betty. [5]

In an interview about the new direction the series would be taking, Silvio Horta told E!'s Kristin Dos Santos at an ABC press meeting for its show runners: “This season is going to be about growing up. We aren't going to be doing anymore child-like storylines. It is going to be about moving Betty forward." [6] He then added more details to MediaWeek about the changes: "On Ugly Betty I think we started to veer a little too much into the romantic storyline, where it started to really become the show. And it started to just get away from what I originally wanted to do and where we originally started, which was about a girl making it in the city and her work life. So we're trying to refocus that back. But there's always temptation and you want to explore it. You want to have the opportunity to explore it. And the second you start getting too involved in it, it's like any plot line. You go in; it's very hard to get out and it takes a little longer." [7] He later revealed that the audience would see a more evolving Betty: "Betty will solve a crime. Inject Botox. Get attacked by an animal. Throw a Wilhelmina mannequin down a flight of stairs. And that's just the first three episodes."

Casting changes

It was announced before the season aired that Rebecca Romijn would only be returning as a recurring character because of Romijn's dissatisfaction with the direction in which the writers had taken her character. [8] It was speculated that the move was also, partially, due to Romijn's pregnancy, although TV Guide 's Michael Ausiello reported that it might have been a ploy to ask for a salary increase. [9]

Christopher Gorham (Henry Grubstick) revealed to TV Guide that "the show is moving, I am not." [10] On July 11, 2008, TV Guide confirmed that Gorham and Freddy Rodriguez would be moving on from Betty as the two actors would be making their last appearances due to other commitments; especially Gorham, who began working on CBS' Harper's Island . [11] However, in a Q&A submitted to Ausiello at his webpage at Entertainment Weekly , he asked Ferrera about the absence of the two actors after they were no-shows at the Season 3 premiere party in New York City on September 12, 2008: "Betty's decision at the beginning of this season is not an ending to anything," Ferrera insisted. "It's more about huge beginnings for her. Christopher [Gorham], who we love and adore, and Freddy [Rodriguez], who is wonderful and so great on our show, are not gone [forever]. You'll never know when they'll pop in or pop out, but they'll be around." [12]

Episodes

No.
overall
No. in
season
TitleDirected byWritten byOriginal air dateU.S. viewers
(millions)
421"The Manhattan Project" Victor Nelli, Jr. Silvio Horta September 25, 2008 (2008-09-25)9.77
Betty's had enough of her love triangle and decides not to choose either Gio or Henry but decides to go on a vacation of her own. [13] Daniel and Claire are furious with Alexis. Alexis and Wilhelmina promote the new issue of Mode on Live with Regis and Kelly . Kimmie is back and works with Ignacio at a fast-food restaurant and decides to make things right with Betty.
432"Filing for the Enemy" Michael Spiller Joel FieldsOctober 2, 2008 (2008-10-02)8.58
Realizing that Betty is starting to lose trust in Daniel following his enrollment in Player Magazine, Wilhelmina schemes to take Betty away from Daniel and make Betty her assistant, causing a rift between Marc and Betty. Daniel faces a custody battle for Daniel Jr. while Hilda and Tony's illicit romance heats up. Christina becomes suspicious of Stuart taking drugs again and decides to take a secret DNA test which comes out as positive! But their confrontation would turn ugly when someone pushes Christina down a flight of stairs at Mode.
443"Crimes of Fashion"Victor Nelli, Jr.Henry Alonso MyersOctober 9, 2008 (2008-10-09)8.48
The police arrest Daniel on suspicion of pushing Christina down the stairs, but Betty does not believe he is guilty and tries to find the real culprit. Stuart visits a hospitalized Christina and tells her his treatment is not working. Ignacio learns something shocking about Tony while Alexis finally reveals a dark secret about Daniel Jr.'s biological family. [14]
454"Betty Suarez Land"Michael Spiller Chris Black October 16, 2008 (2008-10-16)8.21
Betty is thrilled that Gio is back from his trip from Rome but Gio's unhappy that Betty did not go with him, starting a feud. While attempting to win Gio's heart back, Betty is forced to help keep Daniel Meade Jr. away from his grandparents who have already filed a custodial claim and has come to New York to get their grandson back, devastating Daniel. Meanwhile, Alexis is charged for attempted murder because of a scheming Willie which frustrates Claire.
465"Granny Pants" Fred Savage Sheila LawrenceOctober 23, 2008 (2008-10-23)8.66
Betty's shocked to find her old school bully, Kimmie (guest star: Lindsay Lohan) is trying to find a new job at Mode and Betty, being too nice, helps her but does not know that it is all a scheme. Daniel and Wilhelmina argue about Mode's newest cover issue while Justin signs up for a musical but discovers his bully is also doing the same.
476"Ugly Berry" Ron Underwood Bill WrubelOctober 30, 2008 (2008-10-30)8.55
Realising that they have created a monster, both Marc and Amanda join forces with Betty to destroy Kimmie Keegan's career at MODE and sabotage a photo shoot with Adriana Lima. Meanwhile at the Suarezes, Ignacio prepares for his first chance to vote while Hilda capitalizes on the elections to boost business in her beauty salon only to be caught by a New York councilman. In the meantime, Daniel meets MODE's new Chief Financial Officer, Connor Owens (played by Grant Bowler).
487"Crush'd"Victor Nelli, Jr. Tracy Poust & Jon Kinnally November 6, 2008 (2008-11-06)8.95
Betty becomes more infatuated with her neighbour Jesse but her romantic intentions are interrupted by a bankrupt Amanda who soon moves in with her and they become a modern day odd couple. Marc begins to avoid Cliff once a proposal to live together is brought up and ends up sleeping with another man. Wilhelmina becomes infatuated herself but this time with Connor who has drawn suspicion from Claire.
498"Tornado Girl" John Terlesky Peter ElkoffNovember 13, 2008 (2008-11-13)9.20
With the Meade editors away on a company retreat far away from the city, Betty is left with final approval on the latest MODE issue which has the cover of a tornado but when a real tornado occurs, Betty must get to Daniel before a PR disaster happens. During the trip to the retreat with Cliff's car, Amanda and Betty discover a receipt for two wedding rings in preparations for Marc's wedding but when Marc tries to take them away, their car veers out of the road. Hilda gains an ally in her permit battle and Marc comes clean with Cliff about his "affair".
509"When Betty Met YETI"Victor Nelli, Jr.Brian TanenNovember 20, 2008 (2008-11-20)8.30
Former Mode employee Nick Pepper has come to Mode one last time to boast about his achievement of being a high-paid newspaper employee, thanks to YETI which causes Betty to think about her future. Although Betty is facing a rivalry with Marc to get into YETI, Justin's friendship with Randy is endangered due to peer pressure.
5110"Bad Amanda" John Putch Chris BlackDecember 4, 2008 (2008-12-04)8.47
Amanda and Betty are forced to work together for an article called "How I Blew Ten Grand Without Spending a Dime". However, they end up being robbed of their apartment rent, causing Amanda and Betty to fight about it. Wilhelmina continues to have a crush on Connor, and tries to avoid him at first but finally admits that she wants to spend the rest of her life with Connor. Daniel tries his best to avoid any feelings towards Molly after Claire advises him that he will be heartbroken as Connor is still Molly's fiance but when he almost kisses her, Wilhelmina grabs the tape.
5211"Dress for Success" Matt Shakman Cara DiPaoloJanuary 8, 2009 (2009-01-08)7.51
Mode's rival Elle has stolen a dress that is scheduled to appear on an exclusive Mode cover and Betty's responsible for it all, resulting in Betty scheming with Marc to get the dress back. Wilhelmina talks to Daniel about his almost kiss-with-Molly and helps Daniel to get Molly so that she can have Connor for herself. Hilda finally opens her salon but is greatly disappointed as Betty had to work while she promised that she'd helped her with the opening. But what made the family shocked is Ignacio suffering from a heart attack.
5312"Sisters on the Verge of a Nervous Breakdown" Lee Shallat-Chemel Henry Alonso MyersJanuary 22, 2009 (2009-01-22)7.54
Betty and Hilda are juggling work and their father, causing Betty to misplace Daniel and Molly's photos. Meanwhile, Connor, Wilhelmina, Daniel and Molly are trying hard to cover up their relationships, but a newspaper photo may reveal all.
5413"Kissed Off" Rose Troche David GrubstickFebruary 5, 2009 (2009-02-05)7.27
Connor finds out about Daniel and Molly. Betty goes on a date with Jesse to find that he only cares for himself.
5514"The Courtship of Betty's Father"John TerleskyPeter ElkoffFebruary 12, 2009 (2009-02-12)7.44
It's Claire's 60th birthday but thinks that no one remembered it, resulting in her shoplifting. Betty tries to make a compilation memorial video for Claire but turns up with nothing but negative comments while Daniel continues seeing Molly, leaving Claire more alone. Meanwhile, Betty and Hilda are surprised that Ignacio and Elena have fallen in love and Wilhelmina tries to get rid of a parrot who mimics her saying "I love Connor!" as she is scared that Connor might not feel the same way.
5615"There's No Place Like Mode" Bethany Rooney Sheila LawrenceFebruary 19, 2009 (2009-02-19)7.65
Betty is assigned to interview a somewhat deranged German-accented Heinrich who has been severely traumatised by the events of the Iron Curtain, along with her new YETI partner Matt Hartley but Matt actually has more interests into Betty than into fashion. Christina also goes into labour during Fashion Week 2009 and Wilhelmina tries to win back the press after receiving several negative myths against her.
5716"Things Fall Apart" Tom Verica Henry Alonso MyersFebruary 26, 2009 (2009-02-26)6.78
Mode goes bankrupt as someone has hacked into its bank accounts, causing all of its employees to face a possible firing frenzy led by Wilhelmina and Daniel. Wilhelmina is pressured into choosing between living with Connor and continuing her fashion career while Betty eventually finds out who the person responsible for Mode's bankruptcy!
5817"Sugar Daddy" David Warren Brian TanenMarch 5, 2009 (2009-03-05)6.35
The recent events of the company's bankruptcy, thanks to Connor, has sent shockwaves across Mode's offices, forcing Daniel and Wilhelmina to visit a court committee for financial help, but when evidence of them having a fancy and expensive dinner in a restaurant get out, things get ugly. Aside from Mode, the Suarez family are also facing financial struggles as they are threatened with eviction. So they decide to buy their home and they all try various methods to raise the initial deposit. Despite their best efforts they are still $10,000 short, Then Hilda mysteriously receives a check for $10,000, and Betty tries to find out who it is from.
5918"A Mother of a Problem" Matthew Diamond Bill WrubelMarch 12, 2009 (2009-03-12)7.21
Betty and Matt's relationship move a level up as Betty meets Matt's mother, Victoria Hartley who dislikes her at first sight while Willie and Daniel struggle with Mode's latest financial difficulties. Asking for advice from Claire, Betty finally goes to Victoria's fancy party but Matt's mother believes that Matt should deserve a better woman.
6019"The Sex Issue"Victor Nelli, Jr.Cara DiPaoloMarch 19, 2009 (2009-03-19)7.82
Betty tries to let Matt know that she wants to have more than just dates but an embarrassed Matt escapes from her clutches. Devastated, Betty receives a "sexification" tutorial from Amanda and Marc and at the end of the night she becomes a diva – temporarily. Willie is depressed about Connor's sudden getaway, causing her to not sleep normally, and Daniel is worried that Molly will embarrass him at a poetry slam with her poem about them having sex.
6120"Rabbit Test"Richard HeusChris BlackApril 30, 2009 (2009-04-30)6.81
When Mode starts losing many furnitures and, Wilhelmina and Daniel decide to take drastic actions – begin a firing frenzy and shut down 5 magazines. Meanwhile, Christina is stunned when she learns that the Meade-Slater baby may be her biological son and not Wilhelmina's! When Betty finds out that Matt's father, Cal Hartley (guest star: David Rasche) is a billionaire who finances struggling companies, she suggests to Daniel that Cal could be their "White Knight" but the trouble starts when Matt forbids the two to meet Cal.
6221"The Born Identity"John TerleskySteven RossMay 7, 2009 (2009-05-07)7.49
Just as it looks like Cal Hartley is going to give Mode the bailout it needs so the magazine won't go bankrupt, baby William is kidnapped – and Betty is dragged into the ensuing drama. Police forces flood into the hallways of Mode as Wilhelmina continues to suspect Christina for the kidnapping. Meanwhile, Archie asks Hilda to be part of his latest political campaign.
6322"In the Stars" Paul Holahan Sheila LawrenceMay 14, 2009 (2009-05-14)6.83
At YETI, Betty, Marc and Matt are assigned to do a magazine feature on both music and physics. They set up a photoshoot at the Planetarium and get British singer Adele to model in their shoot, however enroll in a string of difficulties when Matt proves unfocused. Meanwhile, Daniel proposes to his girlfriend and they marry the same day, at the planetarium.
6423"Curveball"Victor Nelli, Jr. Tracy Poust & Jon Kinnally May 21, 2009 (2009-05-21)6.16
Claire receives the cold shoulder from her long-time enemy Victoria Hartley and Willie schemes to find out why, resulting in a shocking child-related discovery! Betty is shocked that her ex-boyfriend Henry has come to New York, causing a conflict for Betty's affections between Matt and Henry. Marc and Betty also are waiting that their YETI interviews have gotten them new jobs and Daniel welcomes Molly back home after her discharge from the hospital.
6524"The Fall Issue"Tom Verica Silvio Horta May 21, 2009 (2009-05-21)6.37
The sudden death of a Mode editor leaves Betty and Marc competing for the same job. Meanwhile, Wilhelmina demands that Claire tender her resignation at a big awards ceremony ... or she'll reveal Claire's dark secret to Cal Hartley. Matt lets his jealousy over Henry get the best of him and Justin nervously waits to see if he got into performing arts school. As the season concludes, Daniel's wife passes away from cancer.

Notes:

Webisodes

For the third season, a spin-off online series called Mode After Hours accompanied the main series. The program followed Marc St. James (Michael Urie) and Amanda Tanen (Becki Newton) having fun around the Mode offices when they were not working. [17] [18] Thirteen 5-minute episodes were produced.

DVD release

On March 13, 2009, Walt Disney Studios Home Entertainment announced that the release date of Ugly Betty Season Three, subtitled "Start Spreading the News", would be September 22, 2009 in the United States and Canada. All 24 episodes were included in the set, along with additional "Betty Bloopers", alternative takes, deleted scenes and a featurette, "Coming Home to New York City", detailing the show's return to the Big Apple after having filmed the pilot there. [19]

DVD nameEp #Release datesAdditional Features
Region 1 Region 2 Region 4
The Complete Third Season – Start Spreading the News24September 22, 2009December 7, 2009November 10, 2010This six disc box set contains all 24 episodes from the third season.

Among the features:

US ratings

Episode #TitleAir DateRatingShare18–49ViewersRank
42"The Manhattan Project"September 25, 20086.6113.39.77#26
43"Filing for the Enemy"October 2, 20085.792.68.58#35
44"Crimes of Fashion"October 9, 20085.892.68.48#35
45"Betty Suarez Land"October 16, 20085.692.68.21#35
46"Granny Pants"October 23, 20085.792.88.66#39
47"Ugly Berry"October 30, 20085.692.68.55#45
48"Crush'd"November 6, 20085.892.78.95#31
49"Tornado Girl"November 13, 20086.3102.89.20#41
50"When Betty Met YETI"November 20, 20085.492.68.30#37
51"Bad Amanda"December 4, 20085.892.68.47#38
52"Dress for Success"January 8, 20095.082.47.51#43
53"Sisters on the Verge of a Nervous Breakdown"January 22, 20095.182.47.54#42
54"Kissed Off"February 5, 20095.082.47.27#44
55"The Courtship of Betty's Father"February 12, 20094.982.37.44#40
56"There's No Place Like Mode"February 19, 20095.182.37.65#35
57"Things Fall Apart"February 26, 20094.671.96.78#41
58"Sugar Daddy"March 5, 20094.371.86.35#50
59"A Mother of a Problem"March 12, 20094.982.17.21#46
60"The Sex Issue"March 19, 20095.292.27.82#41
61"Rabbit Test"April 30, 20094.792.06.81TBA
62"The Born Identity"May 7, 20094.992.17.49TBA
63"In the Stars"May 14, 20094.782.06.83TBA
64"Curveball"May 21, 20094.171.86.16TBA
65"The Fall Issue"May 21, 20094.272.06.37TBA

UK ratings

Episode numberTitleOriginal airing on Channel 4Time of airing on Channel 4Original airing on E4Time of airing on E4Total viewers and Rank a on C4 [20] Total viewers and rank a on E4 [21] Total viewers
42The Manhattan ProjectWednesday, June 24, 200910.00 pm--2.36 million – No. 1-2.36 million
43Filing for the EnemyWednesday, July 1, 200910.00 pmTuesday, June 30, 20099.00 pm1.82 million – #8482,000 – #32.302 million
44Crimes of FashionWednesday, July 8, 200910.00 pmTuesday, July 7, 20099.00 pm1.73 million – #19250,000 – #111.98 million
45Betty Suarez LandWednesday, July 15, 200910.00 pmTuesday, July 14, 20099.00 pm1.18 million – #31506,000 – #41.68 million
46Granny PantsWednesday, July 22, 200910.00 pmTuesday, July 21, 20099.00 pm1.64 million – #24570,000*2.21 million
47Ugly BerryWednesday, July 29, 200910.00 pmTuesday July 28, 20099.00 pm1.67 million – #22523,000 – #42.19 million
48Crush'dWednesday, August 5, 200910.00 pmTuesday August 4, 20099.00 pm1.69 million – #21486,000 – #72.18 million
49Tornado GirlWednesday, August 12, 200910.00 pmTuesday August 11, 20099.00 pm1.56 million – #24593,000 – #12.15 million
50When Betty Met YETIWednesday, August 19, 200910.00 pmTuesday August 18, 20099.00 pm1.46 million – #27539,000 – #22.0 million
51Bad AmandaWednesday, August 26, 200910.00 pmTuesday August 25, 20099.00 pm1.57 million – #29560,000 – #22.13 million
52Dress for SuccessWednesday, September 2, 200910.00 pmTuesday September 1, 20099.00 pm1.08 million – #31598,000 – #41.68 million
53Sisters on the Verge of a
Nervous Breakdown
Wednesday, September 16, 200910.00 pmTuesday September 8, 20099.00 pm1.09 million – No. 31646,000 – #11.74 million
54Kissed OffWednesday, September 23, 200910.00 pmTuesday, September 15, 20099.00 pm1.20 million – No. 31682,000 – #11.88 million
55The Courtship of Betty's FatherWednesday, September 30, 200910.00 pmTuesday September 22, 20099.00 pm1.11 million – #31598,000 – #11.71 million
56There's No Place Like ModeMonday, October 12, 200910.00 pmTuesday October 6, 20099.00 pm0.95 million – #31426,000 – #81.51 million
57Things Fall ApartMonday, October 19, 200910.00 pmTuesday October 13, 20099.00 pm0.93 million – #31547,000 – #31.53 million
58Sugar DaddyMonday, October 26, 200910.00 pmTuesday October 20, 20099.00 pm0.71 million536,000 – #31.24 million
59A Mother of a ProblemMonday, November 2, 200910.00 pmTuesday October 27, 20099.00 pm0.73 million580,000 – #51.31 million
60The Sex IssueMonday, November 9, 200910.00 pmTuesday November 3, 20099.00 pm0.59 million590,000 – #91.18 million
61Rabbit TestMonday November 16, 200910.00 pmTuesday November 10, 20099.00 pm0.77 million609,000 – #31.38 million
62The Born IdentityMonday November 23, 200910.00 pmTuesday November 17, 20099.00 pm0.91 million474,000 – #81.38 million
63In the StarsMonday November 30, 200910.00 pmTuesday November 24, 20099.00 pm0.75 million568,000 – #51.32 million
64CurveballMonday December 7, 200910.00 pmTuesday December 1, 20099.00 pm0.65 million528,000 – #71.178 million
65The Fall IssueMonday December 14, 200910.00 pmTuesday December 8, 20099.00 pm0.80 million626,000 – #51.426 million

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  17. From community.livejournal.com/uglybetty
  18. ABC.COM LAUNCHES ORIGINAL WEBISODES TODAY FOR "UGLY BETTY" WITH PREMIERE OF "MODE AFTER HOURS" From The Futon Critic (September 24, 2008)
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  20. Weekly Top 30 Programmes. Broadcasters' Audience Research Board. Retrieved on July 9, 2009.
  21. "Weekly Top 10 Programmes". Broadcasters' Audience Research Board. Archived from the original on 2013-01-13.