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Ulrike Reinhard | |
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| Born | 1960 (age 64–65) |
| Alma mater | University of Mannheim |
| Occupation(s) | Consultant, Public Speaker, Writer |
Ulrike Reinhard (born 1960) is a German publisher, author, digital nomad and futurist. [1] [2] She is best known for her skatepark in Madhya Pradesh, Janwaar Castle. [3] [4] [5] Reinhard has also been editor of WE Magazine and has written for Think Quarterly. [6] Most of her work is related to network theory with the Internet at its core, focusing on interactions and the co-creation processes within a network.
Born in Heidelberg [7] in 1960, Reinhard studied business administration at the University of Mannheim. After graduating, she spent over 10 years investigating new media developments in Italy and the United States. Back in Germany, in 1994 she organized a conference on interactive television, accompanied by her publication Interaktives Fernsehen: Kontaktadressen. [8]
She co-founded DNAdigital, a 2008-2010 initiative in Germany that aimed to foster dialogue between the 'Internet Generation' and business leaders regarding the world of work.
In 2019 she published and contributed to two books: One is Reboot_D - Digital Democracy, a compilation of articles and interviews about the way the internet is shaping and transforming society and politics in Germany. [9] [10] Her second book in this year, DNA_digital – Wenn Anzugträger auf Kapuzenpullis treffen, continues her exploration of digital transformation and networked thinking. Following the format of her first book, it gathers articles and interviews that examine how Generation Z is redefining work and workplace culture across Germany. [11]
In 2008 Reinhard worked for one year on a project called WeBenin. It was a family-related project and aimed to help people in one of the poorest countries in West Africa to empower themselves. She worked mainly with the women in the north of the country. [ citation needed ]
In 2014 she founded a skatepark in Janwaar in Madhya Pradesh, called Janwaar Castle, [12] where two rules reign: one rule encourages the kids to go to school: "no school, no skateboarding," and the other one is "Girls first" prioritizing girls to get a skateboard. [13] The park has had a positive effect in helping to encourage girls to be involved in physical activities and has reduced violence between the Adivasi and Yadev castes in the area. [13] Now children from both castes make friends. [14] Young people in the village also learn English, how to paint, create 3D models, learn life skills, music and dance. [15] The skatepark is 4,843 square feet (449.9 m2) and was opened in April 2015. [16] [17]
In 2016, Asha Gond — one of the village’s young talents — was given the opportunity by Reinhard to spend time in the United Kingdom, where she enhanced her English, engaged in creative arts, and further developed her skateboarding abilities. [18] Gond went to The Butler Centre for Education in Wantage, Oxfordshire, England, about 24 kilometres (15 mi) from Oxford. Gond had initially dropped out of school after Class XI, so her journey to the UK marked the start of her new learning journey which eventually ended in 2022 when Gond passed her 12th grade exams. She became the first child in her village to travel abroad. [19] [20] [21] [22] With Reinhard’s unwavering backing, Asha Gond emerged as the first Indian female skateboarder to represent India globally, competing at the World Championships in Nanjing, China, soon after the announcement that skateboarding would debut at the Tokyo 2020 Olympics. She became a symbol of the inclusive spirit embodied by the Olympic ideal. [23]
Reinhard's Janwaar project has inspired many award-winning short films, beginning with the influential early piece The Barefoot Skateboarders. [24] Danny Schmidt’s documentary "Janwar" premiered at the Mountainfilm Festival in Telluride, Colorado, and went on to receive recognition at numerous international film festivals. [25] Following the release of the trailer of Skater Girl, netizens familiar with the story of Reinhard and Asha Gond found striking similarities between the movie, Reinhard's project and Gond's life. While Gond and Reinhard were interviewed as part of the production of the film, director Manjari Makijany denied that the movie was about them. [26]
In September 2024 the Orca Book Publishers released the children book "The Barefoot Skateboarders" by the award-winning Canadian Children's Author and Spoken Word coach Rina Singh. [27] On its final page, the book acknowledges that it is grounded in Reinhard’s project.
To ensure that the skatepark and various community initiatives were run by the village itself, Reinhard and the youth of Janwaar created a non-profit called "The Barefoot Skateboarders Organization" (BSO). [28] Today BSO is run by Asha Gond and Anil Kumar, a skateboarder in Janwaar, currently studying in Delhi.
In March 2017, Reinhard and a group of colleagues in Germany established the association The Rural Changemakers. Although the association was closed in 2024 after her visa applications for India were repeatedly rejected, her commitment to Janwaar has remained unwavering. Even from abroad, she continues to visit the village regularly and actively supports its young people and community initiatives.
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