Undercover Billionaire | |
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Genre | Reality |
Country of origin | United States |
Original language | English |
No. of seasons | 2 |
No. of episodes | 10 |
Production | |
Executive producers |
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Production locations | Erie, Pennsylvania |
Camera setup | Single-camera |
Running time | 41–83 minutes |
Production company | This is Just a Test |
Original release | |
Network | |
Release | August 6, 2019 – present |
Related | |
Undercover Billionaire: Comeback City |
Undercover Billionaire is an American reality television series broadcast on the Discovery Channel.
The first season, which first aired from August 6 to September 24, 2019, followed billionaire Glenn Stearns as he attempted to start a million-dollar business in Erie, Pennsylvania, in 90 days, starting with $100, a car, and a tank of gas. [1] Stearns identified his target business, gathered a crew to help, built his initial $100 stake sufficiently to fund a startup company, and opened a barbecue restaurant named Underdog BBQ. [2] The presence of a Discovery Channel film crew was explained by saying that they were trailing him for a documentary about building a small business from scratch. [3]
A TV special titled Undercover Billionaire: Return To Erie premiered on August 18, 2020. [4]
The second season, which premiered on January 6, 2021, [5] followed three self-styled successful entrepreneurs (Grant Cardone, Monique Idlett-Mosley, and Elaine Culotti) in three cities as they attempt to create a business with a "valuation of $1 million" in 90 days. Season 2 also featured part of Undercover Billionaire: Comeback City, a show about Stearns' continuing work in Erie, that debuted in its entirety on Discovery Plus. [6]
Season | Episodes | Originally released | |||
---|---|---|---|---|---|
First released | Last released | Network | |||
1 | 8 | August 6, 2019 | September 24, 2019 | Discovery Channel | |
Special | August 18, 2020 | ||||
2 | 14 | January 6, 2021 | April 14, 2021 | Discovery Channel Discovery+ |
No. overall | No. in season | Title | Original release date | U.S. viewers (millions) | 18-49 rating |
---|---|---|---|---|---|
1 | 1 | "Million Dollar Bet" | August 6, 2019 | 1.04 [7] | 0.30 [7] |
2 | 2 | "Start Up or Die Trying" | August 13, 2019 | 1.14 [8] | 0.36 [8] |
3 | 3 | "Take the Bull by the Horns" | August 20, 2019 | 0.80 [9] | 0.21 [9] |
4 | 4 | "House of Cards" | August 27, 2019 | 0.85 [10] | 0.21 [10] |
5 | 5 | "No Pain, No Gain" | September 3, 2019 | 0.94 [11] | 0.26 [11] |
6 | 6 | "Exposed" | September 10, 2019 | 0.93 [12] | 0.29 [12] |
7 | 7 | "Trial by Fire" | September 17, 2019 | 0.93 [13] | 0.27 [13] |
8 | 8 | "Final Reckoning" | September 24, 2019 | 1.04 [14] | 0.28 [14] |
No. | Title | Original release date | U.S. viewers (millions) | 18-49 rating |
---|---|---|---|---|
9 | "Return to Erie" | August 18, 2020 | 0.66 [15] | 0.14 [15] |
No. overall | No. in season | Title | Discovery airdate | Discovery+ airdate | U.S. viewers (millions) | 18-49 rating |
---|---|---|---|---|---|---|
10 | 1 | "Three Million Dollar Bet" | January 6, 2021 | January 6, 2021 | 0.40 [16] | 0.11 [16] |
11 | 2 | "Hustle Up" | January 13, 2021 | January 13, 2021 | 0.41 [17] | 0.12 [17] |
12 | 3 | "Pressure Tests" | April 20, 2021 | January 27, 2021 | N/A | TBA |
13 | 4 | "Fist or Finesse" | April 27, 2021 | February 3, 2021 | N/A | TBA |
14 | 5 | "The Closers" | May 4, 2021 | February 10, 2021 | N/A | TBA |
15 | 6 | "Be Afraid, But Do It Anyway" | May 11, 2021 | February 17, 2021 | N/A | TBA |
16 | 7 | "Turning Points" | May 18, 2021 | February 24, 2021 | N/A | TBA |
17 | 8 | "Cocktail of Chaos" | May 25, 2021 | March 3, 2021 | N/A | TBA |
18 | 9 | "Dumpster Fire" | TBA | March 10, 2021 | TBD | TBA |
19 | 10 | "Wake Up Call" | TBA | March 17, 2021 | TBD | TBA |
20 | 11 | "The Manifesto" | TBA | March 24, 2021 | TBD | TBA |
21 | 12 | "T-Minus 7 Days" | TBA | March 31, 2021 | TBD | TBA |
22 | 13 | "Camel, Meet Straw" | TBA | April 7, 2021 | TBD | TBA |
23 | 14 | "The Judgement Day" | TBA | April 14, 2021 | TBD | TBA |