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Upsy Downsy is a brand developed by Mattel. It concerns two races of strange beings, one that lives rightside-up (The Upsys), the other upside-down (The Downsys). [1] These psychedelic creatures and their fantasy world were featured in a short-lived line of colorful toys and story books for young children in 1970 (copyright in 1969).
The toys were small plastic characters with fabric clothing and synthetic yarn hair, all in fantastic, garishly bright colors. Each came with a fold-out cardboard Playland mat, a "Magic Bridge Clip" to link one mat to another, some wild (and often quite fragile!) accessories, a mode of transportation, and a name that summed up their character in a few nonsensical words. All of the individual Playland mats were designed to be placed together using the Bridge Clips to make the "Happidiculous World" of The Upsys and Downsys. The Upsy figures were approximately 2-1/2" tall, basically humanoid in shape, with tiny bodies and huge oversized heads topped with a large bright yarn pompom for hair. The Downsys, on the other hand, were more cartoonish beings, about 4" in height with wild, goofy faces in the middle of a large, rounded body. Downsys' hands are positioned on the tops of their heads, to allow them to stand upside-down.
Like many things in Upsy Downsy Land, the gender of little Baby So-High, the infant pilot, appears a bit confused. In most instances, including all of the books and even the back of the toy's original packaging, Baby is referred to as a "she". But the bright billboard that came in that same package proclaims:
"Air Show Today! See Baby So-High Fly his Airo-Zoomer!" (emphasis added)
For reasons that remain unclear, the name of Miss Information's Round-Eared, Three-Wheeled, Orange and Turquoise Conveyance has been popularly misnamed by many sources as "Booth Moose". While most of the Upsy vehicles seem to have been based on a particular animal (Piggybus springs to mind), the Downsy rigs are not so designed or constrained. And seeing that The Miss Information Booth hasn't anything remotely resembling antlers, this writer cannot see the remotest basis for this incorrect name.
Wiz-z-zers are gyro-powered toy tops that spin crazily when their tips are wound. Produced in many incarnations by Mattel during the late 1960s and well into the '1970s, these wild whirring tops were a perfect fit for the Upsy Downsy line, and were adapted as a pair of bizarre spinning vehicles, each coming with its own exclusive pilot character. Mattel inadvertently reversed the names of the two Wiz-z-zers and their passenger characters in the group cast picture shown on the backs of the toy Play Mats, making the whole endeavor all the more confused. This same source also omitted the name of Tingle Dingle from the image of The Happy Go-Round in most instances.
The Happy Go-Round Playset features a dazzling three-car carousel. The cars in question are Bugabouts (similar to Tickle Pinkle's car, but in different colors), which are connected to the central umbrella support by a three-way axle, so that all the cars rotate around the wobbly platform at once. The Set also includes an extra-large Playland Mat, a Magic Bridge Clip, a streetlamp, a fence, an Upsy Downsy Daisy, and most importantly, exclusive Upsy patrons Foozie Woozie and Tingle Dingle.
The Funny Feeder is the Downsy Land Hamburger Stand. The strange contraption features a spring-loaded tongue sticking out of its huge, grinning mouth. When the top of The Funny Feeder's chef's hat is pressed, the tongue reacts, springing the loaded burger at an eager customer. The Feeder is manned by Downsy cook Short Order and Gooey Chooey, who according to the Funny Feeder's packaging, was intended to act as a waitress/server, but was also characterized in the storybooks as Short Order's best customer. The Set came with an oversized Playland Mat, a Magic Bridge Clip, a fence, a streetlamp, a Billboard (Advertising "Downside-Up Burgers"), a serving tray, and three of the afore-mentioned burgers on plates, ready for launching.
The 1970 Mattel Toy Catalog showed and described two large Accessory pieces for the Upsy Downsy line. These items were not released, and were thus not featured in the truncated Upsy Downsy coverage in the 1971 Mattel Catalog.
This figural vinyl case was round, and resembled a large Downsy, with cartoon graphics of one unknown Downsy and two unknown Upsys lurking in the large Downsy's clothing. With a set of molded limbs on each end acting as handles, the Carrying Case was likely intended to stand either upside down or rightside up.
This immense vinyl and styrene square case would have stood 12" tall, with four fold-down sides that laid flat to form a gigantic 36" x 36" play habitat for the Upsy Downsy figures and accessories, including a 7-1/2" vac-molded rendering of Happidiculous hill, a prominent landmark mentioned in the storybooks. The hill featured a winding road, a staircase and a bridged waterfall all cascading from its heights. The Case's removable lid formed a walled lake with a bridge (carry handle) across it, and each of the fold-down areas featured a small structure: a tunnel, a tree house (house tree?), a cave, and what appears to be a miniature Happy Go-Round!. The case did not seem to have any roadways in its design, which seems odd, because the cardboard Playland Mats that came with each doll and toy were supposed to be laid around the edges of the case, making the large play area even larger.
Eight of the main Upsy Downsy characters were spotlighted in a series of lush, colorful (and slightly psychedelic) Storybooks that chronicled their crazy adventures.
There was also a larger book, Welcome to Upsy Downsy Land, which introduced the Happidiculous World and its inhabitants as a whole.
This book told of the surreal origins of the Upsys and Downsys. They were once merely flowers, covering an entire world made of fuzzy dandelions. A sentient wind called The Great Huff passed by this world long ago, and, having his nose tickled by the dandelions, blew them all away. As the dandelions fell back to earth, some of them fell through a rainbow, and were magically changed into rightside-up beings known as Upsys. Other dandelions fell through a storm cloud, and became upside-down creatures called Downsys. The two factions, despite each being the others' polar opposite, got along famously, and developed their own little civilization, which came to be known as "Upsy Downsy Land".
Outside of Wooly Booly, no other Upsy or Downsy was ever mentioned, although Miss Information's storybook made it evident that there is a bustling population of both Upsys and Downsys outside of the 14 characters that were produced as toys. Various birds and animals interacted with the main cast on occasion, such as
In "Baby So-High and The Just Right Pet", The Upsy Animal Show competition brought the Upsy Downsy cast together to compare and contrast their various unusual animal companions. Included in the proceedings were
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