Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.
Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
Free range denotes a method of farming husbandry where the animals, for at least part of the day, can roam freely outdoors, rather than being confined in an enclosure for 24 hours each day. On many farms, the outdoors ranging area is fenced, thereby technically making this an enclosure, however, free range systems usually offer the opportunity for the extensive locomotion and sunlight that is otherwise prevented by indoor housing systems. Free range may apply to meat, eggs or dairy farming.
Omaha Steaks International, Inc., known as Omaha Steaks, is a food retailer. The company is named after the city it was founded in, and its headquarters location, Omaha, Nebraska. Omaha Steaks manufactures, markets, and distributes a variety of steaks, meat, seafood, and some prepared foods. The company was an early pioneer in direct mail sales and online marketing.
Canada is one of the largest agricultural producers and exporters in the world. As with other developed nations, the proportion of the population agriculture employed and agricultural GDP as a percentage of the national GDP fell dramatically over the 20th century, but it remains an important element of the Canadian economy. A wide range of agriculture is practised in Canada, from sprawling wheat fields of the prairies to summer produce of the Okanagan valley. In the federal government, overview of Canadian agriculture is the responsibility of the Department of Agriculture and Agri-Food.
Metroland Media Group is a Canadian mass media publisher and distributor which primarily operates in Southern Ontario. A division of the publishing conglomerate Torstar Corporation, Metroland publishes more than 70 local community newspapers–including six dailies–and many magazines. Metroland has a substantial market presence in its geographic area, but has considerable competition from other large media and publishing organisations. In addition to printing most of its own publications, Metroland operates as a commercial printer of flyers and magazines.
Organic egg production is the production of eggs through organic means. In this process, the poultry are fed organic feed. According to the United States Department of Agriculture, organic means that the laying hens must have access to the outdoors and cannot be raised in cages. Only natural molting can occur within the flock; forced molting is not allowed. Organic certification also requires maintenance of basic animal welfare standards.
Kansas City Steak Company based in Kansas City, Missouri, manufactures and markets premium beef, poultry, seafood, and other foods for foodservice and home delivery.
President Chester A. Arthur signed the Animal Industry Act on May 29, 1884 creating the Bureau of Animal Industry (BAI), an organization that was established under the United States Department of Agriculture. It replaced the Veterinary Division that had been created by the Commissioner of Agriculture in 1883, which had taken over for the Treasury Cattle Commission, Department of Treasury.
United Egg Producers (UEP) is a Capper–Volstead agricultural cooperative in the United States which represents the interests of American egg producers.
Poultry farming is a part of the United States's agricultural economy.
Raw meat generally refers to any type of uncooked muscle tissue of an animal used for food. In the meat production industry, the term ‘meat’ refers specifically to mammalian flesh, while the words ‘poultry’ and ‘seafood’ are used to differentiate between the tissue of birds and aquatic creatures.
Phil Lempert has been the Food Trends Editor for NBC's Today show since 1991. Known as the "SupermarketGuru", Lempert appears weekly with "New Product Hit's & Misses" on ABC Now and hosts a weekly radio show called Good Day with SupermarketGuru. Lempert is a contributing editor of Winsight Grocery Business, and a content provider for WGB. He has written for Newsday, Family Circle, and Meat & Seafood Merchandising, among other publications. Lempert is the host of the Farm Food Facts, Lost in the Supermarket and Winsight Live podcasts.
The Food Safety and Inspection Service (FSIS), an agency of the United States Department of Agriculture (USDA), is the public health regulatory agency responsible for ensuring that United States' commercial supply of meat, poultry, and egg products is safe, wholesome, and correctly labeled and packaged. The FSIS draws its authority from the Federal Meat Inspection Act of 1906, the Poultry Products Inspection Act of 1957 and the Egg Products Inspection Act of 1970. The FSIS also acts as a national health department and is responsible for the safety of public food-related establishments as well as business investigation.
OSI Group is an American privately owned holding company of meat processors that service the retail and food service industries with international headquarters in Aurora, Illinois. It operates over 65 facilities in 17 countries. Sheldon Lavin was the owner, CEO and chairman until his death in May, 2023.
Kazi Farms Group' is one of the biggest businesses of the poultry industry in Bangladesh. Kazi Zahedul Hasan, the managing director, was awarded Business Person Of The Year for 2004 in Bangladesh. It runs most of its office computers on free and open-source software such as Linux.
The broiler industry is the process by which broiler chickens are reared and prepared for meat consumption. Worldwide, in 2005 production was 71,851,000 tonnes. From 1985 to 2005, the broiler industry grew by 158%.
Ugachick Limited, whose complete name is Ugachick Poultry Breeders Uganda Limited, but is commonly referred to as Ugachick, is a poultry breeding and marketing company in Uganda.
Xinfadi Market is a covered wholesale food market in the southern Beijing district of Fengtai. As of 2020, the market provides more than 90% of Beijing's fruits and vegetables according to state media. Seafood and meat are also sold at the market. Vendors distribute produce from Xinfadi to many smaller markets in Beijing. It is nicknamed the "vegetable basket" and "fruit bowl" of the city.
CTB, Inc., a subsidiary of Berkshire Hathaway Inc., is a global designer and manufacturer of systems for preserving grain, producing poultry, pigs and eggs, and processing food. The company is headquartered in Milford, Indiana, U.S.A., and employs approximately 3,000 people worldwide.
