VPL (Visible Panty Line) is an American fashion label founded in 2003 in New York based on the idea of underwear as outerwear. VPL is certified as B Corporation in 2016 and benefits various causes including women's education. [1]
The brand is known for its avant-garde and experimental designs that blend fashion and function.
VPL is shorthand for "visible panty line" and its products are "meant to be seen." The brand draws inspiration from vintage swimwear and athletic wear from the Olympics. [2]
VPL advocates sustainable production and slow designs. VPL developed unique designs and production process that utilize excess fabric from production to minimize fabric waste ("up cycle" program). VPL is sold in 25 countries, and stores include Barneys, Shopbop, Saks, Net a Porter, Bloomingdale's, Nordstrom, and Harvey Nichols. [3] It also sells directly to customers, and its savings from fabric utilization and vertical distribution are donated to various causes and nonprofit organizations.
Since 2021, digitized VPL designs and patterns have been made available for download on the platform of Yabbey, one of the largest online fashion design, patterns and instruction resources, and VPL products have been produced by over 1,000 makers from over 40 countries. VPL today relies on the decentralized production model for sustainability.