V was a Finnish monthly free-of-charge magazine. [1] The magazine was published by the Finnish publisher Sanoma and was distributed at 320 places in the Helsinki capital region, Tampere and Turku. [2] Distribution included 85 thousand copies in the capital region as well as 20 thousand each in Tampere and in Turku. [3]
The magazine launched in 2006 aimed at the young adult generation of 20- to 30-year-olds. The magazine was based on the Nöjesguiden magazine published by Medianorth Group. Sanoma bought the magazine from Medianorth Group in 2005 and changed its name to V. [4] Its content was mostly similar to other similar magazines such as City , Nöjesguiden and Metropoli . The first issue was published in spring 2006.
Because of low popularity, V was discontinued in late May 2007 as a separate magazine and incorporated into Metro .
Sanoma Kaupunkilehdet fired the magazine's editor Saila-Mari Kohtala in March 2007 because of an article in the V magazine about use of drugs. The editor-in-chief Janne Kaijärvi thought the article presented drugs in a positive light and ordered the entire print run of the issue to be withdrawn from circulation. The article was replaced with another article, after which the issue was published again. [5] [6]
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