Veggie Grill

Last updated

Veggie Grill
Company type Private
Founded
Founder
  • T.K. Pillan
  • Kevin Boylan
  • Ray White
Headquarters Santa Monica, California, United States
Owner
  • Next Level Burger
  • (2024–present)
Website www.veggiegrill.com
Crispy Chick'n Caesar Wrap served at Veggie Grill Crispy Chick'n Caesar Wrap.jpg
Crispy Chick'n Caesar Wrap served at Veggie Grill

Veggie Grill is a fast-casual vegan restaurant chain that operates in California, Oregon, Washington, Illinois, Massachusetts and New York. After first being opened in Irvine, California, [1] [2] [3] it already had 29 restaurants across the United States in February 2018. [4]

Contents

The chain focuses on offering only plant-based food. [5]

History

In 2006, Kevin Boylan and T.K. Pillan co-founded Veggie Grill. [6]

In 2013 the company raised $20 million in capital, mainly from Brentwood Associates, and announced plans for national expansion. [7]

In January 2024, it was acquired by Oregon-based vegan fast food restaurant chain Next Level Burger. [8] [9]

Expansion

Veggie Grill plans to double in the next couple of years. [10] In early 2018, the restaurant opened two locations in Chicago, its first locations outside of the West Coast. [11] Veggie Grill also intends to open four more Chicago-area locations at an undetermined date. [12] In 2019 they opened a location in Harvard Square in Cambridge, Massachusetts, its first East Coast location. [13]

Partnerships and menu

Korean Kimchi Beef Bowl served at Veggie Grill Korean Kimchi Beef Bowl.jpg
Korean Kimchi Beef Bowl served at Veggie Grill

In 2016, Veggie Grill partnered with Beyond Meat to create their plant-based burgers. [14]

Reception

Veggie Grill was voted "Best American" cuisine restaurant by The Los Angeles Times readers in 2012. [15]

Veggie Grill received VegNews Magazine's winner for Favorite Vegan Chain in 2016, [16] 2017, [17] and 2018. [18]

Veggie Grill made the list for 25 Most Innovative Consumer Brands of 2016 by Forbes. [19]

See also

References

  1. ↑ Hsu, Tiffany (November 24, 2013). "Greg Dollarhyde is Veggie Grill's 'chief energizing officer'". Los Angeles Times . Archived from the original on December 2, 2013. Retrieved November 9, 2014.
  2. ↑ Hsu, Tiffany (January 28, 2013). "Vegetarian alert: Veggie Grill plans major expansion". Los Angeles Times. Archived from the original on June 22, 2013. Retrieved November 9, 2014.
  3. ↑ "Veggie Grill". Vegan.com. Retrieved February 4, 2018.
  4. ↑ Selvam, Ashok (February 15, 2018). "Veggie Grill, America's Largest Vegetarian Chain, Opens First Chicago Restaurant". Eater Chicago. Archived from the original on June 18, 2018. Retrieved June 18, 2018.
  5. ↑ Sweet, Carey (February 5, 2014). "Veggie Grill coming to Corte Madera this spring". San Francisco: Inside Scoop. Archived from the original on November 10, 2014. Retrieved November 9, 2014.
  6. ↑ "How I Made It: Veggie Grill's T.K. Pillan learned to harness the power of plants". Los Angeles Times. September 30, 2018. Retrieved May 26, 2025.
  7. ↑ "A vegan restaurant chain you've never heard of is gearing up for a massive expansion". Business Insider. Retrieved February 1, 2018.
  8. ↑ Heather Lalley. "Vegan chain Next Level Burger buys Veggie Grill". Restaurant Business. Archived from the original on January 17, 2025. Retrieved January 16, 2024.
  9. ↑ "Next Level Burger acquires Veggie Grill". Nation's Restaurant News. January 11, 2024. Archived from the original on November 12, 2024. Retrieved January 16, 2024.
  10. ↑ "When Healthy Meets Fast Food" . Retrieved February 3, 2018.
  11. ↑ "Veggie Grill aims to deliver Chicagoans an all-veggie dining experience". www.bizjournals.com. Chicago Business Journal. Retrieved February 3, 2018.
  12. ↑ "America's Largest Vegetarian Chain Plans Five Chicago Restaurant Openings". Eater Chicago. Retrieved February 3, 2018.
  13. ↑ "Veggie Grill". Archived from the original on June 24, 2018. Retrieved June 23, 2018.
  14. ↑ "Beyond Meat's plans broader rollout for 'Beyond Burger'". Fortune. Archived from the original on February 3, 2018. Retrieved February 2, 2018.
  15. ↑ "Readers' Choice 2012: Food & Restaurants – Paid Post". Los Angeles Times . August 12, 2012. Archived from the original on February 20, 2018. Retrieved February 4, 2018.
  16. ↑ "The 2016 Veggie Awards". VegNews.com. Retrieved February 3, 2018.
  17. ↑ "And the Winners of the 2017 Veggie Awards are …". VegNews.com. Archived from the original on February 4, 2018. Retrieved February 3, 2018.
  18. ↑ "And the Winners of the 2018 Veggie Awards are …". VegNews. Archived from the original on February 9, 2019. Retrieved February 7, 2019.
  19. ↑ Caldbeck, Ryan. "CircleUp25: The 25 Most Innovative Consumer Brands of 2016". Forbes. Retrieved February 3, 2018.
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