History
VideoAge was launched in 1981 by Dom Serafini, when the international television industry was still in its infancy. The magazine made its first appearance at VIDCOM, a television trade market in Cannes that was a precursor of MIPCOM. Its name was chosen because the time of its launch, 1981, was the age of video. Indeed, "video age" soon became The New York Times' favorite expression to describe the foreseen 500-channel universe (of the "push" type).
When VideoAge was introduced, the television sector already had five publications: Variety , The Hollywood Reporter , Broadcasting , Television/Radio Age and, in the U.K., TV World. Both TV/Radio Age and TV World went out of business in the late 80s.
Serafini, a former international editor of TV/Radio Age, created VideoAge with a unique formula: the key companies in the TV business fronted the money in exchange for ad pages. Among the first 20 supporting companies were MGM, MIFED, Rusconi Editori, CBN (Pat Robertson), Canale 5 (Silvio Berlusconi), ABC TV stations, Eastman Kodak and Brazil’s Globo TV.
In early 1983 VideoAge introduced, at NATPE in Las Vegas, the industry’s first trade show daily (subsequently branded as The TV Executive) by using Polaroid pictures for the photo-page. This was an era without one-hour photo developing and without easily available fax machines and, in lieu of yet unfamiliar cell phones, bulky walkie-talkies and pagers were used. The yellow VideoAge T-shirts were then worn as a way to identify reporters on the trade floor.
Among the first companies to support VideoAge's dailies were Enter-Tel, France’s TF1 and Telepictures. Today, the concept of dailies has been rendered more valuable by online services, which, in the hectic market schedules, are limited to e-mail checking, while trade news is more convenient in the printed format. The magazine initially served an audience that tended to know more than the journalists did. They reported on events that most readers were aware of beforehand, and they could not cover them in depth. Additionally, they had to walk a fine line and report on people and companies which were also their advertisers.
The magazine began publishing daily [1] during selected television trade markets in 1984. It opened with an office in New York, and soon expanded to Los Angeles, San Francisco, and Milan. From 1987 to 1989 the editorial offices were moved to London (on 41 Gloucester Place), afterwards returning to New York City on 216 E. 75 St., the current address since it moved from the original venue on 211 E. 51 St., in 1988. There is also a branch office in Osaka, Japan.
VideoAge eventually defined its topics of study along the lines of regulations, sociology, psychographics, finances, production, distribution, ratings, broadcasting, cablecasting, satellite, IPTV, piracy, as well as introductions to new technology, and attempts to make complex new technological topics digestible to non-geeks and rich technophobes. The vast majority of its current business model deals with competing with the television trade's ten other publications that cover all aspects of television, especially international TV. It also competes with many more publications which cover specialized TV fields such as mobile video, Internet-TV, cable and/or satellite TV.
VideoAge was one of the first trades to enter online services in 1997, first with its English site, followed by a Spanish-language and Italian-language version. The main website contains archival issues. [2] Archive material can also be found at archive.org. [3]
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. Advertisers and marketers may refer to television commercials as TVCs.
TV Guide is an American digital media company that provides television program listings information as well as entertainment and television-related news.
Scholastic Corporation is an American multinational publishing, education, and media company that publishes and distributes books, comics, and educational materials for schools, teachers, parents, children, and educational institutions. Products are distributed via retail and online sales and through schools via reading clubs and book fairs. Clifford the Big Red Dog, a character created by Norman Bridwell in 1963, serves as Scholastic's official mascot.
Entertainment Weekly is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular culture. The magazine debuted on February 16, 1990, in New York City, and ceased print publication in 2022.
UBM plc was a British business-to-business (B2B) events organiser headquartered in London, England, before its acquisition by Informa in 2018. It had a long history as a multinational media company. Its main focus was on B2B events, but its principal operations included live media and business-to-business communications, marketing services and data provision, and it principally served the technology, healthcare, trade and transport, ingredients and fashion industries. UBM was listed on the London Stock Exchange and was a constituent of the FTSE 250 Index.
Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable television, and/or satellite television systems.
Media in Seattle includes long-established newspapers, television and radio stations, and an evolving panoply of smaller, local art, culture, neighborhood and political publications, filmmaking and, most recently, Internet media. As of the fall of 2009, Seattle has the 20th largest newspaper and the 13th largest radio and television market in the United States. The Seattle media market also serves Puget Sound and Western Washington.
News Corp Australia is an Australian media conglomerate and wholly owned subsidiary of the American News Corp. News Corp Australia employs more than 8,000 staff nationwide and approximately 3,000 journalists however News Corp Australia has closed approximately 100 newspapers and cut approximately 500 jobs in Australia since 2019.
In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product. The IGA industry is large and growing.
Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 6.02 million subscribers and 1.8 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.
Metroland Media Group is a Canadian mass media publisher and distributor which primarily operates in Southern Ontario. A division of the publishing conglomerate Torstar Corporation, Metroland publishes more than 70 local community newspapers–including six dailies–and many magazines. Metroland has a substantial market presence in its geographic area, but has considerable competition from other large media and publishing organisations. In addition to printing most of its own publications, Metroland operates as a commercial printer of flyers and magazines.
Home Media Magazine was a trade publication that covered various aspects of the home entertainment industry, most notably home video distribution via VHS, DVD, Blu-ray, and digital copy. The magazine also covered news relating to consumer electronics, video games, home video distributors and various forms of digital distribution of movie and TV content.
TV Guide is an American biweekly magazine that provides television program listings information as well as television-related news, celebrity interviews and gossip, film reviews, crossword puzzles, and, in some issues, horoscopes. The print magazine's operating company, TV Guide Magazine LLC, is owned by NTVB Media since 2015. The magazine was spun off from TV Guide in 2008 by then-owner Macrovision to OpenGate Capital for $1 and a $9.5 million loan.
Domenico "Dom" Serafini is an Italian journalist and author, based in New York City. He is the editor-in-chief of VideoAge International, a premier television trade publication.
Variety is an American media company owned by Penske Media Corporation. The company was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933 it added Daily Variety, based in Los Angeles, to cover the motion-picture industry. Variety.com features entertainment news, reviews, box office results, cover stories, videos, photo galleries and features, plus a credits database, production charts and calendar, with archive content dating back to 1905.
Television/Radio Age magazine was a US television industry trade magazine published by Television Editorial Corporation from 1953 to 1989. Originally titled Television Age, the magazine began as a monthly until 1956 and biweekly thereafter. Television/Radio Age was known for its dry but detailed coverage of the broadcasting industry and pioneering efforts to connect Madison Avenue with program makers. It was published alongside sister publications Television/Radio Age International, Cable Age and the Twelve City Guide - all of which folded in 1989 following financial difficulties.
The L.A. Screenings is an international television (TV) market that developed independently. Over the years it was adapted to the needs of the TV industry without the benefit of central organization. Nowadays it attracts some 1,500 top-level TV program buyers from 70 countries who travel to Los Angeles in the month of May to screen the U.S. TV networks’ new season. In terms of business, the blue Christmas L.A. Screenings represent an estimated 60% of the studios' annual revenues. The name “L.A. Screenings” was given by VideoAge’s Dom (Domenico) Serafini. Before that, they were called “The May Screenings” and, earlier, simply “the screenings”.
Columbus, Ohio is served by several newspapers, magazines, and television and radio stations.
Innovid is an online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
Motorsport Network is an American media and technology company headquartered in Miami, FL and London, UK. The company's proprietary brands, websites and OTT operations focus on motor racing and consumer automotive content serving and presenting content to audiences worldwide. The privately held business was founded in 2015 with the acquisition of Motorsport.com and now operates international digital, videogame, print, e-commerce & event businesses.
