Vinny Warren

Last updated
Vinny Warren
Born (1966-04-05) 5 April 1966 (age 57)
Galway, Ireland [1]
Nationality Irish, American
OccupationAdvertising creative director
Known forCreating Whassup? advertising campaign

Vinny Warren (born 5 April 1966) is an Irish-born American advertising creative director, most notable for his iconic "Whassup?" campaign for Budweiser (Anheuser-Busch). [2] [3] Warren was inducted into the Clio Awards Hall of Fame in 2006. [4] He is based in Chicago, Illinois.

Contents

Early life

Warren was born in Galway, Ireland in 1966. [1] Warren attended the National University of Ireland, Galway, [5] and moved to London in 1988, where he studied design and art. In 1990, Warren won a US Diversity Immigrant Visa lottery [6] and moved to New York, where he briefly worked as a horse and buggy driver in Central Park, [1] before being hired by advertising executive Ed McCabe in 1992.

Career

Warren worked as a copywriter at McCabe & Co. Advertising from 1992 to 1994. In 1995, Warren moved to Chicago, [1] where he continued to work as a copywriter before being hired as a creative director by Doyle Dane Bernbach in 1998, where he worked extensively on developing advertisements for Budweiser.

In 1999, Warren developed the "Whassup?" campaign along with art director Chuck Taylor, [7] based on the short film True by Charles Stone III, who also directed the Budweiser variant. [8] The ad was a success, winning an immense number of advertising industry awards, including a Cannes Lions Grand Prix, [9] a Grand Clio, [10] and others. In 2006, the advertisement was inducted into the Clio Awards Hall of Fame. [4]

In 2006, Warren started his own advertising agency, The Escape Pod. Warren served as executive creative director [11] of The Escape Pod until 2021, when Warren left the agency and became a freelance creative director.

Personal life

Warren has a wife and children, and lives in the suburbs of Chicago. [12]

Related Research Articles

Budweiser is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filtered beer, available on draft and in bottles and cans, made with up to 30% rice in addition to hops and barley malt.

Whassup? was a commercial campaign for Budweiser beer from 1999 to 2002. The first spot aired during Monday Night Football on December 20, 1999. The ad campaign ran in much of the world and became a pop culture catchphrase, comically slurring "what's up?".

Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies in the portfolio of Omnicom Group.

<span class="mw-page-title-main">William Bernbach</span>

William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.

<span class="mw-page-title-main">Goodby, Silverstein & Partners</span>

Goodby, Silverstein & Partners is an advertising agency based in San Francisco.

<span class="mw-page-title-main">FCB (advertising agency)</span>

Foote, Cone & Belding (FCB), is one of the largest global advertising agency networks. It is owned by Interpublic Group and was merged in 2006 with Draft Worldwide, adopting the name Draftfcb. In 2014 the company rebranded itself as FCB.

Helen Bayless Lansdowne Resor was an American advertising executive with J. Walter Thompson Co. A noted copywriter, she was posthumously inducted into the Advertising Hall of Fame in 1967. Resor is credited as the first woman in American history to design and implement national advertising campaigns (source). She was named #14 on the list of 100 Advertising people of the 20th Century by Advertising Age.

<span class="mw-page-title-main">David Abbott (advertising)</span> British advertising executive

David John Abbott was a British advertising executive who founded Abbott Mead Vickers BBDO. He was one of the most celebrated advertising executives in the world and regarded as the greatest copywriter of his generation. Highlights of his career include the creation of the J.R. Hartley television commercial for Yellow Pages as well as work for Volkswagen, Volvo, The Economist, The RSPCA, Sainsbury's Supermarkets and Chivas Regal.

<span class="mw-page-title-main">Scott Martin Brooks</span> American actor

Scott Martin Brooks is an American actor, best known as the character "Dookie" in the "Whassup?" series of television commercials for Budweiser brand of beer.

<span class="mw-page-title-main">George Lois</span> American art director, designer, and author (1931–2022)

George Lois was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1973.

Bob Isherwood is an Australian businessman, global advertising creative leader, and the co-founder of ONE School.

Mark Fitzloff is an American advertising creative director and the founder of the Opinionated advertising agency. He is most known for his work at Wieden+Kennedy on Nike and Coca-Cola, and for reviving Procter & Gamble's Old Spice brand. He is also the executive producer and screenwriter of Tempbot, Neill Blomkamp's cult short film.

Vinny or Vinnie is a masculine given name, usually a shortened version of Vincent, Vincenzo, or Vicente, which may refer to:

Lee Garfinkel is an American businessperson in the field of advertising. He was most recently the CEO of FCB Garfinkel, the New York office of FCB.

<i>Tag</i> (advertisement)

Tag is a television and cinema advertisement launched by Nike Inc. in 2001 to promote its line of sportswear in the United States. It was one of four pieces forming the television component of the $25m "Play" campaign, which had been running for several months. Tag was created by advertising agency Wieden+Kennedy. Production was handled by production company Gorgeous Enterprises, who assigned director Frank Budgen to oversee the project. Filming took place in Toronto, Ontario.

<span class="mw-page-title-main">Piyush Pandey</span> Indian businessman

Piyush Pandey is an advertising professional and the Chief Creative Officer Worldwide (2019) and Executive Chairman India of Ogilvy (agency). He is the recipient of the Padma Shri award (2016). Pandey is also credited with shaping a distinct indigenous influence on Indian advertising that was earlier under the influence of western advertising and ideas.

Eicoff is one of the top ten advertising agencies in Chicago. It specializes in direct response television (DRTV) advertising. It is known as the firm that popularized 1-800 call numbers and claims to have coined the "… or your money back" catchphrase.

<span class="mw-page-title-main">David Droga</span> Australian businessman

David Droga is an Australian advertising executive, creative entrepreneur and the founder of Droga5, an advertising agency headquartered in New York City with offices in London, Tokyo, São Paulo and Dublin.

References

  1. 1 2 3 4 Lee, John (September 13, 2021). "Vinny Warren - WASSUP with this Irish ad legend?". Irish Stew. Retrieved December 12, 2022.
  2. ↑ Lauro, Patricia Winters (February 16, 2001). "THE MEDIA BUSINESS: ADVERTISING; Whassup? America's Asking". The New York Times. Retrieved January 29, 2011.
  3. ↑ Baar, Aaron (November 6, 2006). "Creative Director Warren Exits DDB in Chicago". Adweek. Retrieved January 29, 2011.
  4. 1 2 "WASSUP?, BEAR, FOX, INDUCTED INTO CLIO HALL OF FAME". Campaign Brief. May 15, 2006. Retrieved January 29, 2011.
  5. ↑ Murphy, Judy (August 20, 2013). "Vinny's 'Wassup' moment became worldwide slogan". Connacht Tribune. Retrieved February 14, 2022.
  6. ↑ Burn, David (December 4, 2009). "The AdPulp Interview: Vinny Warren". AdPulp. Retrieved February 14, 2022.
  7. ↑ Clark, Kendra (June 14, 2022). "World's best ads ever #15: Budweiser simply asks, 'Wassup?'". The Drum. Retrieved December 12, 2022.
  8. ↑ Elliot, Stuart (April 16, 2000). "Responsible Party: Charles Stone III; A Buzzword Rises From an Inside Joke". New York Times. Retrieved December 12, 2022.
  9. ↑ "Day 26 - Cannes winners remembered - Budweiser "Whassup"". CampaignLive. June 13, 2016. Retrieved December 12, 2022.
  10. ↑ Lazarus, George (May 26, 2000). "THE ANSWER TO `WHASSUP': BUDWEISER SALES". Chicago Tribune. Retrieved December 12, 2022.
  11. ↑ Warren, Vinny (October 31, 2017). "BIG BEER FINALLY SOBERS UP". AdAge. Retrieved December 12, 2022.
  12. ↑ Burn, David (December 4, 2009). "The AdPulp Interview: Vinny Warren" . Retrieved December 12, 2022.


This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.