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E3 was an annual trade event for the video game industry organized and presented by the Entertainment Software Association (ESA). It was held principally in Los Angeles from 1995 to 2019, with its final iteration held virtually in 2021. The event hosted developers, publishers, hardware manufacturers, and other industry professionals who used the occasion to introduce and advertise upcoming games, hardware, and merchandise to the press. During its existence, E3 was the largest and most prestigious gaming expo of the year by importance and impact.
COMDEX was a computer expo trade show held in the Las Vegas Valley of Nevada, United States, each November from 1979 to 2003. It was one of the largest computer trade shows in the world, usually second only to the German CeBIT, and one of the largest trade shows in any industry sector. COMDEX exhibitions were held in many other countries from 1982 to 2005, with 185 shows altogether. The first COMDEX was held in 1979 at the MGM Grand, with 167 exhibitors and 3904 attendees. In 1981, the first COMDEX/Spring was held in New York City.
A trade show, also known as trade fair, trade exhibition, or trade exposition, is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.
Photokina is a trade fair held in Europe for the photographic and imaging industries. It is the world's largest such trade fair. The first Photokina was held in Cologne, Germany, in 1950, and since 1966 it has been held biennially in September at the Koelnmesse Trade Fair and Exhibition Centre in Deutz. The final Photokina under the then-current biennial cycle took place in 2018. Initially, the promoters planned to start a new annual cycle in 2019, with future shows to be held in May, but they later decided not to begin the new annual cycle until 2020. The worldwide outbreak of the Coronavirus disease 2019 and its effect on the imaging industry made Koelnmesse decide to cancel both Photokina 2020 and Photokina 2021. Many photographic and imaging companies introduce and showcase state of the art imaging products at Photokina.
Web conferencing is used as an umbrella term for various types of online conferencing and collaborative services including webinars, webcasts, and web meetings. Sometimes it may be used also in the more narrow sense of the peer-level web meeting context, in an attempt to disambiguate it from the other types known as collaborative sessions. The terminology related to these technologies is exact and agreed relying on the standards for web conferencing but specific organizations practices in usage exist to provide also term usage reference.
In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, most of the time persuasive in nature. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion.
A virtual museum is a digital entity that draws on the characteristics of a museum, in order to complement, enhance, or augment the museum experience through personalization, interactivity, and richness of content. Virtual museums can perform as the digital footprint of a physical museum, or can act independently, while maintaining the authoritative status as bestowed by the International Council of Museums (ICOM) in its definition of a museum. In tandem with the ICOM mission of a physical museum, the virtual museum is also committed to public access; to both the knowledge systems embedded in the collections and the systematic, and coherent organization of their display, as well as to their long-term preservation.
The Canton Fair or China Import and Export Fair, is a trade fair held in the spring and autumn seasons each year since the spring of 1957 in Canton (Guangzhou), Guangdong, China. It is the oldest, largest, and the most representative trade fair in China.
Baselworld Watch and Jewellery Show was a global trade show of the international watch, jewellery and gem industry, organized each spring in the city of Basel, Switzerland, at the Messeplatz.
eComXpo is a free online virtual tradeshow for search, affiliate and internet marketers.
InnoTrans is the world's largest trade fair focused on the rail transport industry. It is held every two years at the Messe Berlin exhibition centre, which has outdoor standard gauge railway sidings which can be used to exhibit railway vehicles. During the weekend after the trade show the public can visit the rolling stock on display.
CommunicAsia is an information and communications technology (ICT) exhibition and conference held in Singapore. The annual event has taken place since 1979 and is usually held in June. The show customarily runs concurrently with the BroadcastAsia and EnterpriseIT exhibitions and conferences, all of which are operated by Singapore Exhibition Services.
A virtual event is an online event that involves people interacting in a virtual environment on the web, rather than meeting in a physical location. Virtual events are typically multi-session online events that often feature webinars and webcasts. They are highly interactive, often aiming to create as similar an experience as possible to their physical counterparts.
The World of Pet Supplies is an international pet fair organised by the Hong Kong Trade Development Council (HKTDC).
A hybrid event is a tradeshow, conference, unconference, seminar, workshop or other meeting that combines a "live" in-person event with a "virtual" online component.
An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within a cultural or educational setting such as a museum, art gallery, park, library, exhibition hall, or World's fairs. Exhibitions can include many things such as art in both major museums and smaller galleries, interpretive exhibitions, natural history museums and history museums, and also varieties such as more commercially focused exhibitions and trade fairs. They can also foster community engagement, dialogue, and education, providing visitors with opportunities to explore diverse perspectives, historical contexts, and contemporary issues. Additionally, exhibitions frequently contribute to the promotion of artists, innovators, and industries, acting as a conduit for the exchange of ideas and the celebration of human creativity and achievement.
COMPUTEX Taipei, or Taipei International Information Technology Show, is a computer expo held annually in Taipei, Taiwan. Since the early 2000s, it is one of the largest computer and technology trade shows in the world.
The DMEXCO is an annual trade fair for digital marketing and advertising. The largest congress trade fair for the digital industry in Europe has been held in Cologne, Germany since 2009. From 2000 to 2008, DMEXCO's predecessor was the online-marketing-duesseldorf (OMD) trade fair.
The ITB Berlin is the world's largest tourism trade fair. The companies represented at the fair include hotels, tourist boards, tour operators, system providers, airlines and car rental companies.
Automechanika is the world's biggest trade fair for the automobile aftermarket. It is held every two years at the Messe Frankfurt. In distinction to the Motor Show, Automechanika is open to trading visitors only.
References
- ↑ "Case Study of a virtual product launch" (PDF). Retrieved 2011-01-23.
- ↑ "Reuter's Article: Champions Exposition Services Releases Findings from Survey on Use of Social Media". Reuters.com. October 29, 2009. Archived from the original on November 8, 2009. Retrieved 2011-01-23.
- ↑ Joey Seiler (2010-04-09). "Quick Stat: GE Healthcare Saved 1/3 Costs With Virtual Booth". Virtual Worlds News. Archived from the original on 2010-08-12. Retrieved 2011-01-23.