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| Company type | Public |
|---|---|
| Industry | Food processing |
| Founded | 2007 |
| Founder | Matt O'Hayer |
| Headquarters | , |
Key people | Russell Diez-Canseco (CEO) Thilo Wrede (CFO) Pete Pappas (Chief Sales Officer & President, Eggs) Kathryn McKeon (ContentsCMO & General Manager, Butter) |
| Products | Eggs, butter |
| Revenue | US$658 million (TTM, June 2025) |
| Website | vitalfarms |
Vital Farms, Inc. is an American egg and butter brand founded by Matt O'Hayer in 2007 and headquartered in Austin, Texas. [1] [2] Vital Farms sells in more than 23,500 stores across the country and accounts for approximately 3% of U.S. egg sales, reaching nearly $1 billion in annual revenue. [3] In 2025, Vital Farms announced that it plans to grow its revenue to $2 billion by 2030. [4]
Vital Farms partners with a network of more than 425 family-owned farms across the US. [5] Vital Farms is a publicly-traded company on Nasdaq and a certified B Corporation. [6] [7]
Vital Farms was initially founded in 2007 by Matt O’Hayer in Austin, Texas. O'Hayer built the company with 20 hens in a 27-acre farm based on the philosophy of conscious capitalism. [1] [8] On July 31, 2020, the company went public in a $125 million IPO on NASDAQ under the ticker symbol VITL. [9] Its largest shareholders are institutional investors. [10]
Vital Farms specializes in providing ethically sourced eggs and butter by partnering directly with a network of family-owned farms. [11] [8]
Vital Farms added approximately 75 new farms during the third quarter of 2025, and its grower network increased to over 10 million hens. [12]
In 2025 the company started construction on an egg washing and packing facility in Seymour, Indiana that is expected to generate $350 million in additional revenue by 2027. [13]
Vital Farms hens have outdoor access but are fed a conventional corn and soy diet. [10] In 2021 a consumer lawsuit brought by PETA and a few individual plaintiffs alleged that Vital Farms misled customers to believe its hens were treated more ethically than in reality. [14] In 2022, a Texas judge decided that the lawsuit had merit. [15]
A third-party lab test found that linoleic acid made up roughly 23% of the fat in Vital Farms eggs, higher than in eggs of forage-raised hens. [10] Vital Farms faced consumer backlash over the feed practices and allegations of greenwashing. [16] [17]
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