Vital Farms

Last updated
Vital Farms, Inc.
Nasdaq:  VITL
IndustryFood processing
Founded2007;18 years ago (2007)
FounderMatt O'Hayer
Headquarters
Austin, Texas
,
United States
Key people
Russell Diez-Canseco (CEO)

Thilo Wrede (CFO) Pete Pappas (Chief Sales Officer & President, Eggs)

Kathryn McKeon (

Contents

CMO & General Manager, Butter)
ProductsEggs, butter
Revenue US$658 million (TTM, June 2025)
Website vitalfarms.com

Vital Farms (NASDAQ: VITL) is an American egg and butter brand founded by Matt O'Hayer in 2007. [1] [2] It is a public-benefit corporation. [3] Headquartered in Austin, Texas, the company emphasizes ethical sourcing, environmental sustainability, and animal welfare.

Vital Farms partners with a network of more than 425 family-owned farms across the United States. [4] The company became a certified B Corporation and operates as a public benefit corporation. [5]

History

Vital Farms was initially founded in 2007 by self-proclaimed entrepreneur Matt O’Hayer in Austin, Texas. O'Hayer built the company with 20 hens in a 27-acre farm based on the philosophy of Conscious Capitalism. [1] [6] On July 31, 2020, the company went public on NASDAQ under the ticker symbol VITL. [7]

Vital Farms specializes in providing ethically sourced eggs and butter by partnering directly with a network of family-owned farms. [8] [6]

See also

References

  1. 1 2 Sullivan, Paul (May 28, 2021). "How to Tell if a Company's Claim of Ethical Practices Is True" – via NYTimes.com.
  2. ↑ Strom, Stephanie (November 23, 2015). "Putting the Chicken Before the Egg" – via NYTimes.com.
  3. ↑ https://www.wsj.com/finance/investing/esg-public-benefit-corporation-invest-8fc67117
  4. ↑ "Vital Farms Announces Fourth Quarter and Full Year 2024 Financial Results". Vital Farms Investor Relations. 6 March 2025. Retrieved 15 October 2025.
  5. ↑ "Vital Farms: B Corporation Profile". B Lab Global. Retrieved 15 October 2025.
  6. 1 2 "68-year-old started 'about 50 businesses,' then 'stopped trying to get rich'—and built a $450 million egg company". CNBC. 2023-10-04.
  7. ↑ "Pasture-raised egg producer Vital Farms sets terms for $125 million IPO".
  8. ↑ "Vital Farms: Leading the Way in Ethical Food Production". Conscious Capitalism, Inc. Retrieved 2025-03-31.

Official website


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