Vitaminka AD Prilep, commonly known as Vitaminka, is a Macedonian food processingcompany headquartered in Prilep, North Macedonia. Founded in 1956, it has grown from a ground red pepper producer to a key regional player.[4][5] The company produces a variety of snacks, spices, sauces, beverages and confectionery. As a joint-stock company, it is considered one of the largest food processing companies in the country, as well as a prominent competitor in its region.[4][5]
Vitaminka was initially established in 1956 in the Socialist Republic of Macedonia as a state-owned producer of ground red pepper. In 1974, the company expanded its product portfolio to include a broader range of food categories.[2]
In 1987 and early 1988, Vitaminka further expanded its manufacturing capacities.[6]
Following the dissolution of Yugoslavia in 1991, Vitaminka's revenue declined to approximately one-quarter of its previous annual level.[7]
Vitaminka was one of the eleven companies that founded Pakomak DOO Skopje, a non-profit packaging waste management organization formed on December 3, 2010.[8]
In February 2018, Vitaminka acquired Brilijant, a cooking oil brand headquartered in Štip.[9]
During the COVID-19 pandemic, Vitaminka set aside a budget of MKD 3.5 million as a response to the crisis, with most of the budget directed to the Ministry of Health and to non-governmental and humanitarian organizations for helping vulnerable groups of citizens.[10][11][12]
Products
Vitaminka factory in Prilep
Vitaminka produces over 400 packaging variants across several food categories, including snacks, spices, sauces, beverages and confectionery. Approximately 45% of Vitaminka's products are exported to over 30 countries.[2] The company also holds an ISO certified Halal standard.[4][13]
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