WZRK (Lake Geneva, Wisconsin)

Last updated
WZRK
Frequency 1550 kHz
Programming
Format Defunct
History
First air date
May 15, 1964 (as WMIR) [1]
Last air date
January 2015 (2015-01)
Former call signs
  • WMIR (1964-1996)
  • WAUX (1996-2001)
Technical information
Facility ID 61389
Class D
Power
  • 1,000 watts day
  • 1 watt night
Transmitter coordinates
 42°35′39.00″N88°23′24.00″W / 42.5941667°N 88.3900000°W / 42.5941667; -88.3900000

WZRK (1550 AM) was a radio station licensed to Lake Geneva, Wisconsin, United States. Its studio and transmitter were located on State Highway 50 east of Lake Geneva. [2] The station ran 1,000 watts during daytime hours, with a two tower array and a directional pattern to the east and west. [2] [3] Prior to being taken off the air, nighttime operations were added, running 1 watt. [4]

Contents

History

The station began broadcasting on May 15, 1964, and held the call sign WMIR. [1] The station's call sign was based on the name of its president and co-owner Miriam Monroe. [5] [1] [6]

The station went in a couple of formats for the first three decades. First middle-of-the-road in the 1970s, and then adult contemporary from 1983 until August 28, 1991. On that day, the station switched to News/Talk. Four years later in 1995, WMIR was sold to Walt-West Wisconsin for $120,000. [7] The station dropped its news/talk format and adopted a sports format in January 1996 (as it first announced in October 1995), and its call letters were changed to WAUX as a simulcast of Waukesha's AM 1510 WAUK. [8] [9]

In 2001, the station was sold to Starboard Broadcasting. [10] On November 12, 2001, the station's call sign was changed to WZRK. [9] The station was silent in 2001 and 2002. [11] [12] The station was one of the original affiliates of the Catholic talk network, Relevant Radio, when it was launched in 2003. [13] In 2008, the station's license was transferred to Sovereign City Radio Services. [14] The station was silent for a period in 2008 and 2009. [15]

In October 2009, the station began airing the Timeless Cool format, featuring a mix of jazz, blues and adult contemporary music, and was branded "Avenue 1550". [4]

In 2009, Sovereign City Radio and Nelson Multimedia formed GS Radio of IL, and ownership of WZRK was transferred to this company. [4] [16] In November 2010, WZRK was granted a Federal Communications Commission construction permit to change its city of license to Northbrook, Illinois with a power of 1,500 watts nondirectional daytime only. [4] [17] Nelson Multimedia's WCSJ in Morris, Illinois would have surrendered its license in order for WZRK to move to Northbrook. [4] However, this construction permit expired and no action was ever taken. [17]

The station was silent throughout much of 2012, 2013, and 2014. [18] [19] [20] [21] [22] In October 2014, WGLB, LLC., owner of WGLB in Elm Grove, Wisconsin, purchased WZRK for $100,000. [23] [24] In January 2015, WGLB, LLC requested the FCC cancel WZRK's license. [9] [25] This allowed for 1560 WGLB to increase its daytime power. [26]

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References

  1. 1 2 3 1965 Broadcasting Yearbook , Broadcasting, 1965. p. B-172. Retrieved April 13, 2019.
  2. 1 2 History Cards for WZRK, fcc.gov. Retrieved April 13, 2019.
  3. ↑ "WZRK Lake Geneva, WI BL-19981008AA 1550 kHz", fcc.gov. Retrieved April 14, 2019.
  4. 1 2 3 4 5 "Timeless Cool/Avenue 950 Is Moving Away", Chicagoland Radio and Media. August 14, 2010. Retrieved April 14, 2019.
  5. ↑ "Wisconsin Radio: What's In The Call Letters?", Portage County Historical Society. Retrieved April 13, 2019.
  6. ↑ "For the Record", Broadcasting. August 30, 1965. p. 66. Retrieved April 13, 2019.
  7. ↑ "Transactions", Radio & Records . June 30, 1995. p. 8. Retrieved April 14, 2019.
  8. ↑ "Format Changes & Updates", The M Street Journal. Vol. 12, No. 41. October 11, 1995. p. 2. Retrieved April 14, 2019.
  9. 1 2 3 Call Sign History, fcc.gov. Retrieved April 14, 2019.
  10. ↑ "Transactions", Radio & Records . May 4, 2001. p. 8. Retrieved April 14, 2019.
  11. ↑ Application Search Details – BLSTA-20010319ACZ, fcc.gov. Retrieved April 14, 2019.
  12. ↑ Application Search Details – BLSTA-20020509AAU, fcc.gov. Retrieved April 14, 2019.
  13. ↑ Kurowski, Jeff. "Catholic programming tries some fresh air", The Compass. April 18, 2003. Retrieved April 14, 2019.
  14. ↑ "Follet meets Follett at the trading table", Radio & Television Business Report. August 15, 2008. Retrieved April 14, 2019.
  15. ↑ Application Search Details – BLSTA-20090212ABS, fcc.gov. Retrieved April 14, 2019.
  16. ↑ Application Search Details – BAL-20090713ACT, fcc.gov. Retrieved April 14, 2019.
  17. 1 2 Application Search Details – BP-20090721ABY, fcc.gov. Retrieved April 14, 2019.
  18. ↑ Application Search Details – BLSTA-20120213AAK, fcc.gov. Retrieved April 14, 2019.
  19. ↑ Application Search Details – BLSTA-20130110AFB, fcc.gov. Retrieved April 14, 2019.
  20. ↑ Application Search Details – BLESTA-20130913ACF, fcc.gov. Retrieved April 14, 2019.
  21. ↑ Application Search Details – BLSTA-20140122ADU, fcc.gov. Retrieved April 14, 2019.
  22. ↑ Application Search Details – BLESTA-20141021AAQ, fcc.gov. Retrieved April 14, 2019.
  23. ↑ Venta, Lance. "FCC Applications 8/10", Radio Insight. August 17, 2014. Retrieved April 14, 2019.
  24. ↑ Application Search Details – BAL-20140730AAS, fcc.gov. Retrieved April 14, 2019.
  25. ↑ "WZRK (AM), Lake Geneva, WI Facility ID #61389 Request for cancellation of License", fcc.gov. January 15, 2015. Retrieved April 14, 2019.
  26. ↑ "WGLB(AM), Elm Grove, WI Facility ID No. 73050 File No. BP-2O14111OAAS Minor Change Application WZRK(AM), Lake Geneva, WI Facility ID No. 61389 BL-19981001AA (Proposed surrender of License)", fcc.gov. April 20, 2015. Retrieved April 14, 2019.
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