Wahoo Fitness

Last updated
Wahoo Fitness, LLC
Company type Private company
Industry Technology
Founded Atlanta, U.S. (2009)
FounderChip Hawkins
Headquarters
Atlanta
,
United States
Area served
Worldwide
Products Bicycle trainer, Heart rate monitor, Cycling computer, Cycling sensor
Number of employees
200-300 (2021)
Website https://www.wahoofitness.com

Wahoo Fitness is a fitness technology company based in Atlanta. [1] Its CEO is Gareth Joyce. [2] Founded in 2009 by Chip Hawkins, Wahoo Fitness has offices in London, Berlin, Tokyo, Boulder and Brisbane. [3]

Contents

Wahoo's portfolio of cycling industry products includes the KICKR family of Indoor Cycling Trainers and Accessories, the ELEMNT family of GPS Cycling Computers and sport watches, the TICKR family of Heart Rate Monitors, SPEEDPLAY Advanced Road Pedal systems and the Wahoo SYSTM Training App.

History

Wahoo was founded by Chip Hawkins in 2009 and specializes in manufacturing bike gear. Ant+ key was the company’s first product, a small device riders can attach to their bike that enables them to share, measure, and track training data from fitness sensors. [4]

In June 2021, Rhone Equity purchased a majority ownership stake in the company, which was later bought back by Hawkins and a group of investment partners in 2023. [5]

In 2022, Wahoo accused Zwift of infringing on its copyright when the latter launched the Hub bike trainer. The trainer was manufactured by Jet Black. Wahoo filed a patent infringement lawsuit against both. Wahoo and JetBlack settled in December 2022, [6] and after a year-long battle in court, Wahoo and Zwift announced in September 2023 that they had reached an amicable agreement. [7]

The company released its first treadmill, the Kickr Run smart treadmill, in the United States in 2024. [8]

Acquisitions

Pedal manufacturer, Speedplay, was acquired by Wahoo in September 2019. [9] Indoor training platforms, The Sufferfest, later rebranded to Wahoo SYSTM, was acquired in July 2020, and RGT (Road Grand Tour), later rebranded to Wahoo RGT, was purchased in April 2022. [10]

Funding and investment

Team sponsorship

Wahoo is an official sponsor for: [13]

Women's cycling teams

Men's cycling teams

References

  1. ↑ "Behind the Scenes at Wahoo Fitness HQ". DC Rainmaker . 13 August 2014. Retrieved 16 September 2015.
  2. ↑ "CEO Announcement". Wahoo Fitness. Retrieved 2024-08-05.
  3. ↑ Pokorny, Ali (2021-08-10). "#95: Chip Hawkins, Founder & Chairman of Wahoo Fitness". Fitt Insider. Retrieved 2024-08-05.
  4. ↑ "How WAHOO Became a Successful Cycling Company: Their Beginnings and wh". Approved Cycling. Retrieved 2025-10-28.
  5. ↑ Maker, Ray (2023-05-17). "Wahoo Fitness Founder Buys Company Back from Banks". DC Rainmaker. Retrieved 2025-11-07.
  6. ↑ "Wahoo settles patent suit with JetBlack, but continues to sue Zwift". Bicycle Retailer and Industry News. Retrieved 2025-11-07.
  7. ↑ Ali, Tariq (2023-09-05). "Wahoo and Zwift Settle Patent Lawsuit". SMART Bike Trainers. Retrieved 2024-10-18.
  8. ↑ Helwig, Collin (2024-01-23). "Wahoo Fitness Launches Treadmill Powered by Smart Tech". Athletech News. Retrieved 2025-11-07.
  9. ↑ "Wahoo acquires Speedplay pedals". CyclingTips. September 24, 2019.
  10. ↑ "Wahoo Announces Acquisition of RGT Cycling, Consolidated Wahoo X Subscription". DC Rainmaker. 26 April 2022.
  11. ↑ "Norwest Equity Partners Expands Active Lifestyle Investment Platform with Wahoo Fitness". Norwest Equity Partners.
  12. ↑ "Wahoo Fitness receives investment from global private equity firm".
  13. ↑ "Wahoo Sponsored Teams & Athletes".
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