Wayne's Coffee

Last updated
Wayne & Margaretas Coffee AB
Type Private
Industry Restaurants
Founded1994;29 years ago (1994) in Stockholm, Sweden
Parent Tank & Rast mbH
Website www.waynescoffee.com

Waynes, formerly known as Wayne's Coffee [1] is a Swedish-based coffeehouse chain founded in Stockholm in 1994. It is now owned by Tank & Rast, and through its franchising model, it has coffeehouses in multiple countries in Europe and Asia.

Contents

Overview

Wayne's Coffee was founded in 1994 in Stockholm, Sweden [2] with the aim to offer an authentic Swedish fika experience. [2] Wayne's Coffee is certified organic by KRAV in Sweden [3] and the Rainforest Alliance internationally. [4] Hailed as the "Swedish version of Starbucks," [5] Wayne's Coffee introduced a franchise model in 1997 that enabled it to expand to 150 locations in eight countries. [6] [7]

In 2018, Wayne's Coffee was bought by German motorway services company Tank & Rast. [2] Founder Anders Stål was subsequently replaced as Wayne's Coffee CEO by Mats Hörnell. [2] In 2017, Wayne's Coffee won Svenska Franchise Föreningen's (The Swedish Franchise Association) Franchise Chain of the Year award. [8]

Locations

Europe

Wayne's Coffee has over 400 coffeehouses in Sweden,[ citation needed ] and the coffeehouses aim to have similar styling throughout the country. [9] In 1999, Wayne's Coffee opened up coffeehouses in Finland, the first country outside Sweden to get Wayne's Coffee branches. [10] Wayne's Coffee had around locations in Finland until 2012, when franchisee Restamax (now known as NoHo Partners) gave up their licence to operate under the Wayne's Coffee brand name. [11] [12] Later in the year, Wayne's Coffee opened new coffeehouses in Finland, [11] including in the Matkus shopping center in Kuopio and Tampere. [11] [12]

In December 2017, Wayne's Coffee opened its first coffeehouse in the United Kingdom in Kensington, London. [2] In 2018, it opened a branch in Ilford. [13] In 2019, Wayne's Coffee opened a location in Manchester, their first in Northern England.[ citation needed ] In the same year, Wayne's Coffee started importing tea from the London Tea Exchange, who are believed to be the world's largest premium tea company. [14]

In Europe, Wayne's Coffee also has coffeehouses in Norway, [15] Germany, the Netherlands, [3] and Cyprus.[ citation needed ]

Asia

In 2010, Wayne's Coffee opened up a store in Riyadh, Saudi Arabia. In 2018, Wayne's Coffee opened a coffeehouse in Ho Chi Minh City, Vietnam. It was the first Wayne's coffeehouse in Asia (excluding the Middle East). [3] By the end of 2018, Wayne's had seven stores in Vietnam. [8] In 2019, Wayne's Coffee opened up a store in Shanghai, China. [8] In Asia, Wayne's Coffee also has coffeehouses in Jordan [ citation needed ] and Oman. [3]

See also

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References

  1. "Historical moments". Waynes.
  2. 1 2 3 4 5 "Swedish chain Wayne's Coffee bought out by German travel giant". Verdict Food Service. 2 February 2018. Retrieved 8 June 2020.
  3. 1 2 3 4 "Fika culture and organic materials: Wayne's Coffee is going to triumph". Vir.com.vn. 15 June 2018. Retrieved 8 June 2020.
  4. "The Scandinavian market potential for coffee". Center for the Promotion of Imports. 15 January 2020. Retrieved 8 June 2020.
  5. Oleson, Elisabet (2006). Adventure Guide to Sweden. Hunter Publishing. p. 62. ISBN   9781588435521.
  6. "Change of ownership for coffee chain that recently broke into UK market". Food Service Equipment Journal. 6 February 2018. Retrieved 8 June 2020.
  7. Salberg, Carl Arthur (2017). International Marketing: Strategy development and implementation. Routledge. ISBN   9781351732895.
  8. 1 2 3 "Wayne's Coffee makes Chinese debut". Insider Retail. 26 February 2019. Retrieved 8 June 2020.
  9. Wee, Lionel (2015). The Language of Organizational Styling. Cambridge University Press. p. 85. ISBN   9781316194928.
  10. "Wayne's Coffee grows with new German owner". My News Desk. 1 February 2018. Retrieved 8 June 2020.
  11. 1 2 3 "Wayne's Coffee to re-enter Finland". Helsinki Times . 20 August 2012. Retrieved 8 June 2020.
  12. 1 2 "Wayne's Coffee chain makes comeback in Kuopio and Tampere". Yle.fi. 20 August 2012. Retrieved 8 June 2020.
  13. "Swedish coffee shop Wayne's Coffee to open in Ilford next year". Ilford Recorder. 14 December 2017. Retrieved 8 June 2020.
  14. "Export Success Brewing for London Tea Exchange". UMI. 15 March 2019. Retrieved 8 June 2020.
  15. Lloyd, Caroline; Payne, Jonathan (2016). Skills in the Age of Over-qualification: Comparing Service Sector Work in Europe. Oxford University Press. p. 161. ISBN   9780199672356.