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The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide headquarters in New York City, United States. Regional headquarters for North America are located in Chicago.
WAM or Wam may refer to:
Nielsen Holdings plc is an American information, data and market measurement firm. Nielsen operates in over 100 countries and employs approximately 44,000 people worldwide.
Network monitoring is the use of a system that constantly monitors a computer network for slow or failing components and that notifies the network administrator in case of outages or other trouble. Network monitoring is part of network management.
In web analytics and website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file of an Internet site. On the World Wide Web, a page request would result from a web surfer clicking on a link on another page pointing to the page in question.
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used. This broader meaning is also called audience research.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Comscore is an American-based global media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; brand marketers and publishers.
Kantar Group is a global data, insights, and consulting company based in London, England. It was founded in 1992, and has approximately 30,000 employees in over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour, and public opinion.
Ad tracking, also known as post-testing or ad effectiveness tracking, is in-market research that monitors a brand’s performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.
Internet radio audience measurement is any method used to determine the number of people listening to an Internet radio broadcast. This information is usually obtained from the broadcaster's audio streaming server. Icecast, Nicecast, and SHOUTcast are examples of audio streaming servers that can provide listener statistics for audience measurement. These numbers often include information such as listeners' IP addresses, the media player they are using, how long they listened, and their computer's operating system.
Kantar IMRB is a market research, survey and business consultancy firm. It is headquartered in Mumbai, India and has operations in over 15 countries. IMRB is a part of the Kantar Group, WPP’s research, insights, and consultancy network.
Médiamétrie, established in 1985, is a public limited company specialising in audience measurement and research into audio-visual and digital media usage in France. It is especially well known for its Audimat brand whose name is now part of everyday language; today, however, that brand is named Médiamat.
Quantcast is an American technology company, founded in 2006, that specializes in AI-driven real-time advertising, audience insights and measurement. It has offices in the United States, Canada, Australia, Singapore, United Kingdom, Ireland, France, Germany, Italy, and Sweden.
Web development tools allow web developers to test and debug their source code. They are different from website builders and integrated development environments (IDEs) in that they do not assist in the direct creation of a webpage, rather they are tools used for testing the user interface of a website or web application.
AT Internet is a privately held company that provides web analytics services and consulting for websites, intranet, mobile sites and mobile applications. It has provided these services since 1995. The company is commonly known by the former name of its flagship product XiTi. AT Internet's application, the Analytics Suite, is used on approximately 20,000 websites and mobile applications worldwide.
Network intelligence (NI) is a technology that builds on the concepts and capabilities of deep packet inspection (DPI), packet capture and business intelligence (BI). It examines, in real time, IP data packets that cross communications networks by identifying the protocols used and extracting packet content and metadata for rapid analysis of data relationships and communications patterns. Also, sometimes referred to as Network Acceleration or piracy.
A tag management system helps manage the lifecycle of digital marketing tags, used to track activity on digital properties, such as websites and web applications. As tag management systems have grown in sophistication they've become powerful tools to manage the rich data coming from the interactions between a user, their browser and one or more digital property/s. This data can be fed to marketing and analytics tools. It can also be used to make dynamic changes to the website or application.
The Broadcast Audience Research Council (BARC) India is a joint industry body founded by organisations that represent Indian broadcasters (IBDF), advertisers (ISA), and advertising and media agencies (AAAI). It is the world's largest television measurement science industry body.
References
- ↑ "IMRB launches Web audience measurement". Archived from the original on 2012-03-09. Retrieved 2023-10-31.
- ↑ Pahwa, Nikhil (3 November 2010). "Part 1: How IMRB's Web Audience Measurement Tracks Usage".
- ↑ "Audience Measurement Cocktails: Which one gets you the… HIGH?? - Webalue.com Communications - Posted in Advertising -". Archived from the original on 2011-07-02. Retrieved 2011-07-16.