Type | Alcoholic beverage |
---|---|
Manufacturer | Mark Anthony Group/Mark Anthony Brewing |
Introduced | 2016 |
Alcohol by volume | 8% - 5% (US & Canada) and 4.5% (International markets) [1] |
Style | Hard seltzer [1] |
Ingredients | Purified carbonated water, alcohol, natural flavors, natural cane sugar, citric acid, sodium citrate |
Website | www.whiteclaw.com |
White Claw Hard Seltzer is an alcoholic seltzer water beverage manufactured by Mark Anthony Group. The beverage was introduced in 2016 and is sold in 12 various flavors.
The beverage is made from a blend of seltzer water, a gluten-free malted alcohol base, and fruit flavor. [2] The alcohol base (termed "beer base" in customs rulings) is composed of 51% sugar, smaller amounts of yeast and nutrients, water, and trace amounts of "malted gluten-free grains". [3] The exact recipe and methods are trade secrets.
White Claw was created by Mark Anthony Group, run by Vancouverite Anthony von Mandl and also known for producing Mike's Hard Lemonade. [4] The brand experienced tremendous growth after its introduction in 2016. Von Mandl told Forbes his U.S. business is estimated to deliver close to $4 billion in revenue in 2020. [5] In the summer of 2019, it was reported that White Claw accounted for over half of all total hard seltzer sales in the United States; volume sales of White Claw grew 275% over the year prior. [6]
White Claw entered the Canadian market in 2020 with limited flavours, later expanding offerings. The Canadian version is made with vodka rather than a beer base. [7]
New flavors were introduced in for the American market in March 2020 [8] and again in March 2021, along with iced tea seltzers. [9]
In 2021, U.S. Customs and Border Protection (CBP) sought to re-classify White Claw in the Harmonized Tariff Schedule of the United States, when importing the product. Previously classified as "beer" (to which no tariffs apply), CBP felt the beverage belonged to the category of "other fermented beverages", to which tariffs do apply. Reasons cited were that White Claw "does not have the taste, aroma, character or appearance of beer" and "is not named beer, and importantly, is not sold or marketed as beer". [10] The reclassification was made final on June 2, 2021, and took effect on August 1, 2021. [11]
From 2016–2020, hard seltzer sales increased at a triple-digit annual rate. [12] In 2019, White Claw was noted the top-selling hard seltzer in the country, with 60 percent of the category market. [12] The same year, the surge in White Claw's popularity was met with a national shortage. [13] [14] [15] Throughout 2019, White Claw's popularity grew as a result of the hard seltzer's being circulated through viral social media videos, similar to the advertising of Bang Energy Drink. In the White Claw social media videos, many included the slogan "Ain't no laws when you're drinking Claws," coined in a video by YouTube comedian Trevor Wallace which gained 4.2 million views. [16] [17]
In July 2020, White Claw recorded a 246.7% increase in sales when compared to the summer months of 2019. [18]
There are 28 flavors of the White Claw divided into 5 varieties. With Vodka + Soda being the newest addition and Hard Seltzer Surge having the highest alcohol content of 8%. [19]
Varieties
This section needs to be updated.(February 2022) |
Mark Anthony Brewing, the subsidiary company that produces White Claw in the U.S., operates a manufacturing plant in Glendale, Arizona, [20] and a distribution center in Hillside, New Jersey. [21] Another manufacturing plant was opened in Richland County, South Carolina, in May 2022. [22]
An alcopop is any of certain mixed alcoholic beverages with relatively low alcohol content, including:
Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov (1831–1898). It is distributed in 130 countries, and manufactured locally in some, as in Illinois in the United States.
Pimm's is an English brand of gin-based fruit cup but may also be considered a liqueur or the basis of a sling or punch. It was first produced in 1823 by James Pimm and has been owned by Diageo since 1997. Its most popular product is Pimm's No. 1 Cup, commonly used for the Pimm's cup cocktail.
Crystal Light is an American brand of powdered and artificially sweetened beverage mixes produced by Kraft Heinz. It was introduced in 1982 to a test market and released to the public in April 1984. General Foods, a now defunct company, were the original sellers of the product, but now it is sold by Kraft Foods. It is available in a wide variety of flavors, such as lemonade, sweet tea, and fruit punch.
The Arnold Palmer is a non-alcoholic beverage that combines iced tea and lemonade. The name refers to the professional American golfer Arnold Palmer, who was known to often request and drink this beverage combination; some attribute the invention of the beverage to the golfer.
Polar Beverages is a soft drink company based in Worcester, Massachusetts. It is a manufacturer and distributor of sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. It is the largest independent soft-drink bottler in the United States.
Flavored liquors are liquors that have added flavoring and, in some cases, a small amount of added sugar. They are distinct from liqueurs in that liqueurs have a high sugar content and may also contain glycerine.
Chūhai, an abbreviation of "shōchū highball" (焼酎ハイボール), is an alcoholic drink originating from Japan.
Drink mixers are the non-alcoholic ingredients in mixed drinks and cocktails. Mixers dilute the drink, lowering the alcohol by volume in the drink. They change, enhance, or add new flavors to a drink. They may make the drink sweeter, more sour, or more savory. Some mixers change the texture or consistency of the drink, making it thicker or more watery. Drink mixers may also be used strictly for decorative purposes by changing the color or appearance of the drink. They also simply increase the volume of a drink, to make it last longer.
Ready to drink packaged beverages are those sold in a prepared form, ready for consumption. Examples include iced tea and alcopops.
Firefly Distillery is a company located near Park Circle North Charleston, South Carolina, that produces a line of alcoholic beverages and licenses its brand name to the Sazerac Company for Firefly branded products produced elsewhere. Some Firefly branded products sold outside of South Carolina are actually produced in Kentucky by Sazerac rather than being produced by Firefly itself.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
Zevia is a Los Angeles based company that produces soft drinks, organic tea, energy drinks, and mixers sweetened with stevia. All Zevia products are zero-calorie, sugar-free, gluten free, vegan, certified kosher, and certified by The Non-GMO Project. In June 2021, Zevia filed to go public with an IPO.
Pinnacle is a brand of vodka owned by Beam Suntory It is distilled in France from French wheat then exported to the United States where it is flavored and bottled by Beam. It is currently available in around 30 flavors. The brand was launched by the White Rock Distillery in Lewiston, Maine in 2002. On April 23, 2012 it was announced that Beam Inc. would acquire the Pinnacle brand for $600 million. In January 2013, Beam announced that it would close the former White Rock distillery plant and shift production to Kentucky. The Lewiston bottlery and a portion of the White Rock brands were subsequently acquired by Sazerac Company.
This is a list of beverage-related list articles on Wikipedia.
Spindrift is an American soda and seltzer company. Spindrift uses fruit juice to flavor its products.
Hard seltzer, adult seltzer, mature seltzer, spiked seltzer and hard sparkling alcohol water is a type of highball drink containing seltzer, alcohol, and often fruit flavorings. In the US the alcohol is usually made by fermenting cane sugar or malted barley. Hard seltzer products outside of the US have been found to use either neutral spirit, or fermentation of fruit. The alcohol by volume is around 5% and the calorie-content is relatively low.
{{cite web}}
: |last=
has generic name (help)