Whitney (typeface)

Last updated
Whitney
Whitney specimen.svg
Category Sans-serif
Classification Neo-grotesque/Humanist sans-serif
Designer(s) Tobias Frere-Jones
Commissioned by Whitney Museum
Foundry Hoefler & Co.
Date created2004
Website https://www.typography.com/fonts/whitney/overview

Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones. [1] It was originally created for New York's Whitney Museum as its institutional typeface. [2] Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.

Contents

Typographical context

Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones. Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European humanist typeface. Moreover, "its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances." [2]

Variants

Use

References

  1. ↑ "Sale & Assignment of Type Fonts". New York State Unified Court System. Retrieved 31 October 2019. HTF hereby agrees to use its commercially best efforts to ensure that TFJ [Tobias Frere-Jones] shall receive a Design credit wherever the Fonts are displayed...nothing herein shall be interpreted as obligating HTF to require or enforce the display of a TFJ design credit
  2. 1 2 "Fonts by Hoefler&Co". Typography.com. Retrieved 13 December 2021.
  3. ↑ see this post
  4. ↑ gg sans: Font Update FAQ support.discord.com. Retrieved 1 December 2022.
  5. ↑ "A brand new brand for SketchUp | SketchUp Blog". blog.sketchup.com. Retrieved 2018-05-11.
  6. ↑ see Bridgewater Associates
  7. ↑ see Brand Identity Standards
  8. ↑ Whitney is the preferred typeface for all Kodak communications.
  9. ↑ see Brand Identity Standards
  10. ↑ see Branding Standard
  11. ↑ see Visual identity guidelines Archived 2013-02-18 at the Wayback Machine
  12. ↑ All publications produced by the NZTA – such as project newsletters – should be in Whitney. All manuals and posters should also be produced in Whitney. Whitney has been chosen for its legibility and versatility. All recruitment, display, public notice, tender notice and roading advertising should be in Whitney.
  13. ↑ see Branding
  14. ↑ Brand Identity Preventing foodborne illness is a major public health challenge. The CPCFSE is committed to educating consumers on four simple practices they can use to fight foodborne bacteria and reduce their risk of becoming sick: Clean, Separate, Cook, and Chill.
  15. ↑ see American Nerd
  16. ↑ "Delta Airlines Style Guide" (PDF). Archived from the original (PDF) on 2012-09-15. Retrieved 29 April 2020.
  17. ↑ "Archived copy" (PDF). Archived from the original (PDF) on 2013-12-21. Retrieved 2013-06-29.{{cite web}}: CS1 maint: archived copy as title (link)
  18. ↑ see UBC Brand Basic (Logos) Whitney is the institutional typeface used in all UBC Brand signatures and applications.
  19. ↑ Rainbird, David (23 July 2012). "Campaign font war: Gotham vs. Mercury". Salon.com. Retrieved 13 December 2021.
  20. ↑ "Find Real Estate & Homes For Sale". ColdwellBankerHomes.com. Retrieved 13 December 2021.
  21. ↑ "Typography". Castleton University. Retrieved 13 December 2021.
  22. ↑ "SJA Brand Guidelines 14 07 2016". Archive.org.
  23. ↑ "A change to iNaturalist fonts". iNaturalist Community Forum. 2024-05-29. Retrieved 2024-05-29.
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