Whitney (typeface)

Last updated
Whitney
Whitney specimen.svg
Category Sans-serif
Classification Neo-grotesque/Humanist sans-serif
Designer(s) Tobias Frere-Jones
Foundry Hoefler & Co.
Website https://www.typography.com/fonts/whitney/overview

Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones. [1] It was originally created for New York's Whitney Museum as its institutional typeface. [2] Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.

Contents

Typographical context

Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones. Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European humanist typeface. Moreover, "its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances." [2]

Variants

Use

Related Research Articles

<span class="mw-page-title-main">Typeface</span> Set of characters that share common design features

A typeface is a design of letters, numbers and other symbols, to be used in printing or for electronic display. Most typefaces include variations in size, weight, slope, width, and so on. Each of these variations of the typeface is a font.

<span class="mw-page-title-main">Frutiger (typeface)</span> Humanist sans-serif typeface

Frutiger is a series of typefaces named after its Swiss designer, Adrian Frutiger. Frutiger is a humanist sans-serif typeface, intended to be clear and highly legible at a distance or at small text sizes. A popular design worldwide, type designer Steve Matteson described its structure as "the best choice for legibility in pretty much any situation" at small text sizes, while Erik Spiekermann named it as "the best general typeface ever".

<span class="mw-page-title-main">Bodoni</span> Serif typeface

Bodoni is the name given to the serif typefaces first designed by Giambattista Bodoni (1740–1813) in the late eighteenth century and frequently revived since. Bodoni's typefaces are classified as Didone or modern. Bodoni followed the ideas of John Baskerville, as found in the printing type Baskerville—increased stroke contrast reflecting developing printing technology and a more vertical axis—but he took them to a more extreme conclusion. Bodoni had a long career and his designs changed and varied, ending with a typeface of a slightly condensed underlying structure with flat, unbracketed serifs, extreme contrast between thick and thin strokes, and an overall geometric construction.

<span class="mw-page-title-main">Italic type</span> Font style with cursive typeface and slanted design

In typography, italic type is a cursive font based on a stylised form of calligraphic handwriting. Along with blackletter and roman type, it served as one of the major typefaces in the history of Western typography.

Oblique type is a form of type that slants slightly to the right, used for the same purposes as italic type. Unlike italic type, however, it does not use different glyph shapes; it uses the same glyphs as roman type, except slanted. Oblique and italic type are technical terms to distinguish between the two ways of creating slanted font styles; oblique designs may be labelled italic by companies selling fonts or by computer programs. Oblique designs may also be called slanted or sloped roman styles. Oblique fonts, as supplied by a font designer, may be simply slanted, but this is often not the case: many have slight corrections made to them to give curves more consistent widths, so they retain the proportions of counters and the thick-and-thin quality of strokes from the regular design.

Segoe is a typeface, or family of fonts, that is best known for its use by Microsoft. The company uses Segoe in its online and printed marketing materials, including recent logos for a number of products. Additionally, the Segoe UI font sub-family is used by numerous Microsoft applications, and may be installed by applications. It was adopted as Microsoft's default operating system font, and is also used on Outlook.com, Microsoft's web-based email service. On August 23, 2012, Microsoft unveiled its new corporate logo typeset in Segoe, replacing the logo it had used for the previous 25 years.

<span class="mw-page-title-main">Tobias Frere-Jones</span> American type designer (born 1970)

Tobias Frere-Jones is an American type designer who works in New York City. He operates the company Frere-Jones Type and teaches typeface design at the Yale School of Art MFA program.

<span class="mw-page-title-main">Font</span> Particular size, weight and style of a typeface

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Hoefler&Co. (H&Co) is a digital type foundry in Woburn, Massachusetts, founded by type designer Jonathan Hoefler. H&Co designs typefaces for clients and for retail on its website.

<span class="mw-page-title-main">Clarendon (typeface)</span> Slab serif typeface

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<span class="mw-page-title-main">Rotis</span> Typeface family

Rotis is a typeface developed in 1988 by Otl Aicher, a German graphic designer and typographer. In Rotis, Aicher explores an attempt at maximum legibility through a highly unified yet varied typeface family that ranges from full serif, glyphic, and sans-serif. The four basic Rotis variants are:

<span class="mw-page-title-main">Gotham (typeface)</span> Geometric sans-serif typeface

Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released through the Hoefler & Frere-Jones foundry from 2002. Gotham's letterforms were inspired by examples of architectural signs of the mid-twentieth century. Gotham has a relatively broad design with a reasonably high x-height and wide apertures.

<span class="mw-page-title-main">Archer (typeface)</span> Slab serif typeface

Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine. It was later released by Hoefler & Frere-Jones for commercial licensing.

<span class="mw-page-title-main">Requiem (typeface)</span> Serif typeface

Requiem is an old-style serif typeface designed by Jonathan Hoefler in 1992 for Travel + Leisure magazine and sold by his company, Hoefler & Co. The typeface takes inspiration from a set of inscriptional capitals found in Ludovico Vicentino degli Arrighi's 1523 writing manual, Il Modo de Temperare le Penne, and its italics are based on the chancery calligraphy, or cancelleresca corsiva of the period.

<span class="mw-page-title-main">Minion (typeface)</span> Serif typeface

Minion is a serif typeface released in 1990 by Adobe Systems. Designed by Robert Slimbach, it is inspired by late Renaissance-era type and intended for body text and extended reading. Minion's name comes from the traditional naming system for type sizes, in which minion is between nonpareil and brevier, with the type body 7pt in height. As the historically rooted name indicates, Minion was designed for body text in a classic style, although slightly condensed and with large apertures to increase legibility. Slimbach described the design as having "a simplified structure and moderate proportions." The design is slightly condensed, although Slimbach has said that this was intended not for commercial reasons so much as to achieve a good balance of the size of letters relative to the ascenders and descenders.

<span class="mw-page-title-main">Interstate (typeface)</span> Sans-serif typeface

Interstate is a digital Typeface designed by Tobias Frere-Jones in the period 1993–1999, and licensed by Font Bureau. The typeface is based on Style Type E of the FHWA series of fonts, a signage alphabet drawn for the Federal Highway Administration by Dr. Theodore W. Forbes in 1949.

Surveyor is a Didone serif typeface that recalls type found on engraved maps and charts. It was designed by Tobias Frere-Jones in 2001 as a custom typeface for use in Martha Stewart Living magazine and released publicly in March 2013, in a wider range of styles, by the type foundry Hoefler & Frere-Jones.

<span class="mw-page-title-main">Avenir (typeface)</span> Geometric sans-serif typeface

Avenir is a geometric sans-serif typeface designed by Adrian Frutiger in 1987 and released in 1988 by Linotype GmbH.

<span class="mw-page-title-main">Typeface anatomy</span> Graphic components of typeface letters


Typeface anatomy describes the graphic elements that make up letters in a typeface.

Typefaces are born from the struggle between rules and results. Squeezing a square about 1% helps it look more like a square; to appear the same height as a square, a circle must be measurably taller. The two strokes in an X aren't the same thickness, nor are their parallel edges actually parallel; the vertical stems of a lowercase alphabet are thinner than those of its capitals; the ascender on a d isn't the same length as the descender on a p, and so on. For the rational mind, type design can be a maddening game of drawing things differently in order to make them appear the same.

References

  1. "Sale & Assignment of Type Fonts". New York State Unified Court System. Retrieved 31 October 2019. HTF hereby agrees to use its commercially best efforts to ensure that TFJ [Tobias Frere-Jones] shall receive a Design credit wherever the Fonts are displayed...nothing herein shall be interpreted as obligating HTF to require or enforce the display of a TFJ design credit
  2. 1 2 "Fonts by Hoefler&Co". Typography.com. Retrieved 13 December 2021.
  3. see this post
  4. gg sans: Font Update FAQ support.discord.com. Retrieved 1 December 2022.
  5. "A brand new brand for SketchUp | SketchUp Blog". blog.sketchup.com. Retrieved 2018-05-11.
  6. see Bridgewater Associates
  7. see Brand Identity Standards
  8. Whitney is the preferred typeface for all Kodak communications.
  9. see Brand Identity Standards
  10. see Branding Standard
  11. see Visual identity guidelines Archived 2013-02-18 at the Wayback Machine
  12. All publications produced by the NZTA – such as project newsletters – should be in Whitney. All manuals and posters should also be produced in Whitney. Whitney has been chosen for its legibility and versatility. All recruitment, display, public notice, tender notice and roading advertising should be in Whitney.
  13. see Branding
  14. Brand Identity Preventing foodborne illness is a major public health challenge. The CPCFSE is committed to educating consumers on four simple practices they can use to fight foodborne bacteria and reduce their risk of becoming sick: Clean, Separate, Cook, and Chill.
  15. see American Nerd
  16. "Delta Airlines Style Guide" (PDF). Archived from the original (PDF) on 2012-09-15. Retrieved 29 April 2020.
  17. "Archived copy" (PDF). Archived from the original (PDF) on 2013-12-21. Retrieved 2013-06-29.{{cite web}}: CS1 maint: archived copy as title (link)
  18. see UBC Brand Basic (Logos) Whitney is the institutional typeface used in all UBC Brand signatures and applications.
  19. Rainbird, David (23 July 2012). "Campaign font war: Gotham vs. Mercury". Salon.com. Retrieved 13 December 2021.
  20. "Find Real Estate & Homes For Sale". ColdwellBankerHomes.com. Retrieved 13 December 2021.
  21. "Typography". Castleton University. Retrieved 13 December 2021.
  22. "SJA Brand Guidelines 14 07 2016". Archive.org.
  23. "A change to iNaturalist fonts". iNaturalist Community Forum. 2024-05-29. Retrieved 2024-05-29.