Type | Subsidiary |
---|---|
Industry | Food products |
Founded | Heidelberg (1931 ) |
Headquarters | Eppelheim, Germany |
Owner | Archer Daniels Midland |
Number of employees | 2,500 |
Subsidiaries | Wild Flavors |
Website | www.wild.de |
Rudolf Wild & Co. is a food company headquartered in Eppelheim, near Heidelberg, Germany.
The company produces natural ingredients for food products. WILD has around 2,500 employees in over 70 countries, 1,400 of whom are employed at the main plant in Eppelheim. The company is based on three core businesses: the production of ingredients for the food and beverage industry, the construction of processing equipment and machinery (WILD INDAG) and the production and sale of its own brand products and end products. One of the latter, Capri Sun, is sold in over 100 countries.
The company was founded as Zick-Zack Werk Rudolf Wild by Rudolf Wild in 1931 [1] in Heidelberg. [2] The company was relocated to the neighboring town of Eppelheim 6 years later. In 1956, Wild acquired the Hamburg-based SiSi-Werke, which had been one of the most important producers of essences in Germany before the war and began producing and selling Capri-Sun in 1969. In the 1970s, Wild expanded his business into other countries, primarily Switzerland and the United States. WILD has since developed into a global group under the management of Hans-Peter Wild.
Fanta is an American-owned German brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 200 flavors worldwide. Fanta originated in Germany as a Coca-Cola alternative in 1940 due to the American trade embargo of Nazi Germany, which affected the availability of Coca-Cola ingredients. Fanta soon dominated the German market with three million cases sold in 1943. The current formulation of Fanta, with orange flavour, was developed in Italy in 1955.
Organic certification is a certification process for producers of organic food and other organic agricultural products, in the European Union more commonly known as ecological or biological products. In general, any business directly involved in food production can be certified, including seed suppliers, farmers, food processors, retailers and restaurants. A lesser known counterpart is certification for organic textiles that includes certification of textile products made from organically grown fibres.
Capri-Sun is a brand of juice concentrate drinks based in Germany and Switzerland. Invented by Rudolf Wild, it was introduced in West Germany in 1969 by his company as Capri-Sonne. It is now sold in over 100 countries, with licensees including Kraft Foods in the United States and Coca-Cola Europacific Partners in parts of Europe. As of 2016, roughly 7 billion pouches are sold per year, making it one of few globally prominent soft drinks not originating from the United States.
Kerry Group plc is a public food company headquartered in Ireland. It is quoted on the Dublin ISEQ and London stock exchanges.
CJ CheilJedang Corporation is a South Korean international food company based in Seoul that manufactures food ingredients, ambient, frozen and chilled packaged food products, pharmaceuticals and biotechnology. Its brands include Bibigo, Gourmet and Hatbahn. Bibigo is well-known for Mandu in the global market.
Food technology is a branch of food science that addresses the production, preservation, quality control and research and development of food products.
Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Founded in 1876, the DAX company is organized into two globally operating business units and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex, along with numerous other brands.
The food industry is a complex, global network of diverse businesses that supplies most of the food consumed by the world's population. The food industry today has become highly diversified, with manufacturing ranging from small, traditional, family-run activities that are highly labour-intensive, to large, capital-intensive and highly mechanized industrial processes. Many food industries depend almost entirely on local agriculture, animal farms, produce, and/or fishing.
Maggi is an international brand of seasonings, instant soups, and noodles that originated in Switzerland in the late 19th century. The Maggi company was acquired by Nestlé in 1947.
Universal Robina Corporation (URC) is a Philippine company based in Quezon City, Philippines. It is one of the largest food and beverage companies in the Philippines.
Eppelheim is a city in northern Baden-Württemberg bordering Heidelberg. It belongs to the district Rhein-Neckar-Kreis.
Hans-Peter Wild is a German-born Swiss entrepreneur and lawyer. Wild is the owner and chairman of the fruit juice manufacturer Capri-Sun based in Zug. Until 2014, he was the majority shareholder in the company Wild Flavors, one of the leading manufacturers of natural flavours for the food industry. Hans-Peter Wild lives in Zug and is one of the richest people in Switzerland.
Rudolf Wild was a German entrepreneur, and the founder of WILD, a producer of natural ingredients for food products and beverages.
Dr. Oetker is a German multinational company that produces baking powder, cake mixes, frozen pizza, pudding, cake decoration, cornflakes, party candles, and various other products.
Ingredion Incorporated is an American multinational ingredient provider based in Westchester, Illinois, producing mainly starches, non-GMO sweeteners, stevia, and pea protein. The company turns corn, tapioca, potatoes, plant-based stevia, grains, fruits, gums and other vegetables into ingredients for the food, beverage, brewing, and pharmaceutical industries and numerous industrial sectors. It has about 12,000 employees in 44 locations, and customers in excess of 120 countries.
Weleda is a multinational company that produces both beauty products and naturopathic medicines. Both branches design their products based on anthroposophic principles, an alternative medicine.
Wild Flavors, Inc. is a manufacturer of flavors, colors, and food and beverage ingredients Its headquarters are in Erlanger, Kentucky and the firm is affiliated with Rudolf WILD GmbH & Co. KG and Dr. Hans-Peter Wild.
Frito-Lay is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps. Each brand generated annual worldwide sales over $1 billion in 2009.
Organic chocolate is chocolate which has been certified organic. As of 2016, it was a growing sector in the global chocolate industry. Organic chocolate is a socially-desirable product for some consumers. Major brands, such as The Hershey Company, have begun to produce organic chocolate.
Terrabusi is an Argentine food brand currently owned by US conglomerate Mondelez International. The former manufacturing company had been founded by the Terrabusi brothers in 1911, and soon gained a reputation as a cookies and crackers manufacturer, commercialising its products under several brands. In 1994, Terrabusi was purchased by U.S.-based company Nabisco, which would be acquired by Philip Morris Companies, Inc. in 2000. As a result, both food companies joined.
Hans-Peter Wild: Capri-Sonne. Die Faszination einer Weltmarke. (Capri-Sun. The fascination of a global brand), Frankfurter Allgemeine Buch, Frankfurt am Main 2001, ISBN 3-89843-036-7