William Franklin Baker (born September 20, 1942) is an American broadcaster, author, academic, and explorer. Baker directs the Bernard L. Schwartz Center for Media, Education, and Public Policy at Fordham University, where he is a Journalist in Residence and professor in the Graduate School of Education.[1]
In 1972, at WEWS in Cleveland, Ohio, Baker, along with general manager Don Perris, created The Morning Exchange, a morning program that provided news and weather updates at the beginning and end of each hour, and he used the remaining time to do general-interest and entertainment topics.
Baker was president of Westinghouse Broadcasting and chairman of their cable and programming companies.[2] At Westinghouse, Baker introduced Oprah Winfrey as a talk show host; PM Magazine became a syndicated program in the 1980s. Baker was involved in the early stages of the Discovery Channel and the Disney Channel launches. He established WNET's Educational Resources Center, which taught multimedia teaching techniques.[2]
Publications and productions
Baker has co-authored several books, including:
The World's Your Stage: How Performing Artists Can Make a Living While Still Doing What They Love (AMACOM, 2016)
Every Leader is an Artist
Leading with Kindness: How Good People Consistently Get Superior Results
Down the Tube: An Insider's Account of the Failure of American Television
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