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Wish Farms is a Plant City, Florida, United States based supplier of strawberries, blueberries, raspberries and blackberries. The company was established in 1922. [1]
In 1922, Harris Wishnatzki teamed up with Daniel Nathel to establish Wishnatzki & Nathel, a wholesale business selling fruits and vegetables. He began to establish buying and selling in Plant City, Florida in 1929, leading to a permanent move in 1937. [2] After Harris' death in 1955, his sons Joe and Lester took company leadership. [3] [4] Gary Wishnatzki became the President of Wishnatzki & Nathel in 1990. In 2001, the Wishnatzki and Nathel families split the company, with the Wishnatzkis overseeing the Florida division, which took the name Wishnatzki Farms. [5]
Wishnatzki Farms started producing and selling frozen strawberries in 2002. The company was the first to offer organic strawberries grown in the state of Florida on a commercial scale in 2005. [6] By 2010, Wishnatzki Farms rebranded itself as Wish Farms with the mascot “Misty the Garden Pixie”. [7] [8] Since 2010, Wish Farms has been the official sponsor of the Florida Strawberry Festival’s Soundstage, an event stage for concert performances. [9] In efforts to solve the farm labor shortage, Gary Wishnatzki founded Harvest CROO Robotics in 2013, developing an automated strawberry picker. [10]
Wish Farms is a supplier of conventional and organic varieties of strawberries, blueberries, blackberries, and raspberries. [11] Wish Farms grows berries across North and South America including Florida, Georgia, North Carolina, New Jersey, Michigan, California, Canada, Mexico, Chile, Argentina and Peru. [12] [13] [14] It began growing organic strawberries in Duette in 2005, and produced 90 percent of Florida’s organic strawberry production in 2018. [15]
In 2014, they expanded their organic supply to a year-round commodity by producing organic strawberries in California and organic blueberries in Florida. [16] The company opened an organic blueberry operation in 2016 under the name Misty Organics in Alturas, Florida. It started production in 2018 whereby the berries were grown in containers under cover, to allow for a harvest window between the South American and Southeastern United States harvests. [17]
A berry is a small, pulpy, and often edible fruit. Typically, berries are juicy, rounded, brightly colored, sweet, sour or tart, and do not have a stone or pit, although many pips or seeds may be present. Common examples of berries in the culinary sense are strawberries, raspberries, blueberries, blackberries, white currants, blackcurrants, and redcurrants. In Britain, soft fruit is a horticultural term for such fruits.
The blackberry is an edible fruit produced by many species in the genus Rubus in the family Rosaceae, hybrids among these species within the subgenus Rubus, and hybrids between the subgenera Rubus and Idaeobatus. The taxonomy of blackberries has historically been confused because of hybridization and apomixis, so that species have often been grouped together and called species aggregates. For example, the entire subgenus Rubus has been called the Rubus fruticosus aggregate, although the species R. fruticosus is considered a synonym of R. plicatus.
The boysenberry is a cross between the European raspberry, European blackberry, American dewberry, and loganberry.
The loganberry is a hybrid of the North American blackberry and the European raspberry.
The marionberry is a cultivar of blackberry released in 1956 by the USDA Agricultural Research Service breeding program in cooperation with Oregon State University. It is named after Marion County, Oregon, where the berry was bred and tested extensively in the mid-20th century.
V8 Vegetable Juice, sometimes simply referred to as V8, is a trademarked name for a number of beverage products sold worldwide that are made from eight vegetables, or a mixture of vegetables and fruits. Since 1948, the brand has been owned by the Campbell Soup Company.
Mechanised agriculture or agricultural mechanization is the use of machinery and equipment, ranging from simple and basic hand tools to more sophisticated, motorized equipment and machinery, to perform agricultural operations. In modern times, powered machinery has replaced many farm task formerly carried out by manual labour or by working animals such as oxen, horses and mules.
Bartles & Jaymes is a flavored wine cooler and malt beverage line produced by the E & J Gallo Winery in the United States, introduced in 1985, and available in various fruit flavors.
The garden strawberry is a widely grown hybrid species of the genus Fragaria in the rose family, Rosaceae, collectively known as the strawberries, which are cultivated worldwide for their fruit. The fruit is widely appreciated for its characteristic aroma, bright red color, juicy texture, and sweetness. It is consumed in large quantities, either fresh or in such prepared foods as jam, juice, pies, ice cream, milkshakes, and chocolates. Artificial strawberry flavorings and aromas are also widely used in products such as confectionery, soap, lip gloss, perfume, and many others.
Hi-C is an American fruit juice-flavored drink made by the Minute Maid division of The Coca-Cola Company. It was created by Niles Foster in 1946 and released in 1947. The sole original flavor was orange.
Polar Beverages is a soft drink company based in Worcester, Massachusetts. It is a manufacturer and distributor of sparkling fruit beverages, seltzer, ginger ale, drink mixers, and spring water to customers in the United States. It is the largest independent soft-drink bottler in the United States.
The tayberry is a cultivated shrub in the genus Rubus of the family Rosaceae patented in 1979 as a cross between a blackberry and a red raspberry, and named after the River Tay in Scotland.
George McMillan Darrow (1889–1983) was an American horticulturist and the foremost authority on strawberries. He worked for the United States Department of Agriculture (USDA-ARS) for forty-six years as the pomologist in charge of research on deciduous fruit production, and authored a multitude of papers on planting and cultivating small fruits.
An agricultural robot is a robot deployed for agricultural purposes. The main area of application of robots in agriculture today is at the harvesting stage. Emerging applications of robots or drones in agriculture include weed control, cloud seeding, planting seeds, harvesting, environmental monitoring and soil analysis. According to Verified Market Research, the agricultural robots market is expected to reach $11.58 billion by 2025.
Driscoll's, Inc. is a California-based seller of fresh strawberries and other berries. It is a fourth-generation family business that has been in the Reiter and Driscoll families since the late 1800s. In 2017, it controlled roughly one-third of the $6 billion U.S. berry market, and is the world's largest berry company as of 2024. Headquartered in Watsonville, California, Driscoll's develops proprietary breeds of berries and then licenses them exclusively through approved growers.
Pelargonidin is an anthocyanidin, a type of plant pigment producing a characteristic orange color used in food and industrial dyes.
Cava Winery & Vineyard is a winery in Hardyston Township in Sussex County, New Jersey. The vineyard was first planted in 2005, and opened to the public in 2008. Cava has 5 acres of grapes under cultivation, and produces 3000 cases of wine per year. The winery is named for the Italian word cava which means "cave," reflecting the mining heritage of Sussex County.
The following outline is provided as an overview of and topical guide to strawberries:
Berry-growing in Canada is mostly confined to its rainiest areas, although a lesser amount is grown elsewhere. Most berries are grown in southwest British Columbia, except lowbush blueberry which is almost only grown in The Maritimes. Significant amounts of strawberries are grown in southern Ontario, southern Quebec, and the southern part of the Maritimes, and smaller amounts around urban areas of the Prairies. Cranberry production has recently increased in BC and the east and as of 2016 is the second most exported berry by value at CAN$ 88,469,000. Blueberry is the most important, indeed top among all fruits in the country, by – cultivated area, 79,515 hectares – farm gate value, CAN$ 261,532,000 – and export value, CAN$ 422,441,000. Grape is third by – cultivated area, 12,480 hectares – and farm gate, CAN$ 151,093,000. Cherry is third in export value at CAN$ 82,841,000
Bernadine Strik was a Dutch-Canadian-American horticulturist, horticultural researcher, and professor of horticulture.