On February 21,2022,Conway the Machine announced his departure from Shady Records and Griselda Records four days before the release of his second studio album,God Don't Make Mistakes,by the two labels.[5] Shortly after that album's release,Conway revealed Won't He Do It as the planned title for his next album.[6] Conway has described the album title as an acknowledgement of "all that God has blessed [him] with" during his career.[7]
Throughout much of 2022,Conway prioritized the expansion of his Drumwork Music Group label over working on music,stating that rap was becoming "boring" to him due to the proliferation of Griselda-influenced musicians. However,after witnessing the development of the artists on his label,Conway found himself inspired once more.[8] Conway traveled to Denver to record the album;he spent several months there,recording prolifically,and developed Won't He Do It by narrowing down that body of material.[7]
In February 2023,Conway released the album's debut single,"Super Bowl",and announced a release date of March 31,2023.[9] However,the release date was subsequently delayed to May 5,2023.[10] Throughout April 2023,Conway released three additional singles:"Quarters","Brucifix",and "The Chosen".[11][10]
The album cover features a direct view of Conway's face,something he had not shown on any of his previous albums or mixtapes.[8]
Content
Conway has described the mood of Won't He Do It as more triumphant than his previous work,contrasting it in particular to his prior studio album,God Don't Make Mistakes:
With Won't He Do It I wanted it to be the total opposite [of God Don't Make Mistakes]. I didn't wanna get too deep into the pain of the songs. I didn't want the sad story. We went from all that to a life of luxury! We're thankful, we're blessed, and it's all a positive mindset now.[8]
Sonically, the album centers features like "opulent horns and soaring orchestral compositions",[8] but has been described as refining his traditional boom bap production rather than changing it dramatically.[1][4] Lyrically, the project features Conway continuing to provide his characteristic "grimy" rapping while also "embrac[ing] his status as a boss".[2]
At various points in the album, Conway recalls interactions he has had with artists he looks up to; he discusses conversations with Kanye West on "Kanye"[8] and with Jay-Z on "Monogram".[2]
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