The Alliance for Audited Media (AAM) is a North American not-for-profit industry organization founded in 1914 by the Association of National Advertisers to help ensure media transparency and trust among advertisers and media companies. Originally known as the Audit Bureau of Circulations (ABC), today AAM is a source of verified media information and technology platform certifications, providing standards, audit services and data for the advertising and publishing industries.
International Data Group is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.'s mission is centered around supporting the technology industry through research, data, marketing technology, and insights that help create and sustain relationships between businesses.
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability. Advertising management process also helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of a product.
Sustainability advertising is communications geared towards promoting social, economic and environmental benefits (sustainability) of products, services or actions through paid advertising in media in order to encourage responsible behavior of consumers.
The Association of National Advertisers (ANA) represents the marketing community in the United States. Its headquarters is in New York City and it has another office in Washington, D.C. ANA's membership includes over 600 companies with 25,000 brands that collectively spend over 400 billion dollars in marketing communications and advertising.
Advertising research is a systematic process of marketing research conducted to improve the efficiency of advertising. Advertising research is a detailed study conducted to know how customers respond to a particular ad or advertising campaign.
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
The Data & Marketing Association, also known as the DMA, is a trade organization for marketers. In 2017 their web site stated "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace …"
Customer engagement is an interaction between an external consumer/customer and an organization through various online or offline channels. According to Hollebeek, Srivastava and Chen S-D logic-Definition of customer engagement is "a customer’s motivationally driven, volitional investment of operant resources, and operand resources into brand interactions," which applies to online and offline engagement.
Toy advertising is the promotion of toys through a variety of media. Advertising campaigns for toys have been criticized for trading on children's naivete and for turning children into premature consumers. Advertising to children is usually regulated to ensure that it meets defined standards of honesty and decency. These rules vary from country to country, with some going as far as banning all advertisements that are directed at children.
Performance-based advertising, also known as pay for performance advertising, is a form of advertising in which the purchaser pays only when there are measurable results. Its objective is to drive a specific action, and advertisers only pay when that action, such as an acquisition or sale, is completed.
Advanced television is an array of features enabled by digital technology that significantly change analog television as it has come to be known during the 20th century. The term "advanced television" was first used at the MIT Media Lab in the early 1990s to explain why high-definition television was only an early step in the foreseeable enhancements to the medium. In 1996, David Weiss defined "advanced television" in his book, Issues in Advanced Television Technology to describe "an agglomeration of techniques, based largely on digital signal processing and transmission, that permits far more program material to be carried through channels than existing analog systems can manage." Today, advanced television can be characterized by four features: time shifting, addressability, interactivity and interoperability.
J. Russell Findlay is an American businessman, philanthropist and an advertising and marketing executive. He is currently the global chief marketing officer at Hiscox, an international specialist insurer as well as a small business owner and a managing director of a non-profit organization.
James R. Stengel is an American businessman, author, professor and public speaker. He served as the global marketing officer of Procter & Gamble from 2001 to 2008. Stengel is currently the president and CEO of The Jim Stengel Company, where he advocates for ideals-driven businesses and brands. In December 2011, he released his first book, Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies.
The Outdoor Media Association (OMA) is the national industry body that represents most of Australia's Out-of-Home (OOH) media display companies and production facilities, as well as some media display asset owners. It was first incorporated in 1939.
Rex Briggs is an author, award winning marketing ROI researcher. He began his career at Yankelovich Partners, where he was noted for his work in Generation X Minority marketing. While at Yankelovich, he is noted for developing a theory called “The Psychology of disenfranchisement.” Briggs was among the first to research the Internet.
TubeMogul is an enterprise software company for brand advertising.
Botlab is a non-profit, volunteer based research foundation focused on research, publication and open-source development related with ad fraud, malvertising, privacy violations and other malicious practices in the advertising supported internet. Botlab's global volunteer network works towards the goal of more transparent and more secure internet.
Keith Charles Frederick Weed is Unilever's former CMCO, a role he held from 2010 to 2019. In 2020, Weed was appointed President and Chairman of the Royal Horticultural Society. In addition to this, he currently holds various trustee and non-executive director roles.
