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Broadcast area | Tijuana, Baja California |
Frequency | 95.3 MHz (HD Radio) [1] |
Branding | La Lupe |
Programming | |
Format | Variety hits |
Ownership | |
Owner |
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History | |
First air date | November 1, 1988 |
Former call signs | XHATE-FM (1988–2004) |
Former frequencies | 99.3 MHz (1988–1993) |
Call sign meaning | HIT |
Technical information | |
Class | C1 |
ERP | 12,000 watts |
HAAT | 799 meters (2,621 ft) |
Transmitter coordinates | 32°18′49″N116°39′53″W / 32.31361°N 116.66472°W |
Links | |
Webcast | Listen live |
Website | mmradio.com |
XHHIT-FM is a commercial radio station located in Tecate, Baja California, Mexico broadcasting to the Tijuana, Baja California area on 95.3 FM. XHHIT is owned by Multimedios Radio and carries a variety hits format known as La Lupe.
XHATE-FM received its concession on November 7, 1988. It was owned by Enrique Regules Uriegas, who owned several stations for Multimedios. At the time, it was carrying Multimedios's Stereo Hits format.
In 1993, XHATE moved from 99.3 to 95.3 MHz. The move served as part of a bigger frequency shuffle that moved XHKY-FM to 99.3 and US station KKOS to 95.7.
On May 18, 2004, XHATE became XHHIT-FM. In 2005, it became "La Caliente" in the Regional Mexican format. In 2012 it became "Milenio Radio" a news/talk format but it remained until 2014 when La Caliente returned.
On August 31, 2020, it changed its format to "La Lupe" of adult hits in Spanish.
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