 | This article reads like a press release or a news article and may be largely based on routine coverage .(August 2020) |
 | |
| Industry | Women's apparel, lingerie |
|---|---|
| Founded | 2007 |
| Founders | Chad Horstman Evan Horstman |
| Successor | Aras Koktas (CEO) |
| Headquarters | Phoenix, Arizona |
| Products | Lingerie, Halloween Costumes, Swimwear, Activewear |
| Website | www |
Yandy.com is an American online retailer and fashion design company focusing on lingerie, swimwear, Halloween costumes, and women's apparel.
Yandy.com is an online women's intimates apparel retailer, originally based out of the residence of its co-founders. [1] The company was founded in 2007 [2] by Chad Horstman and his brother Evan [3] in Scottsdale, Arizona. [4] By 2018 the company employed over 80 full-time employees and occupies a 30,000 sq ft (2,800 m2) warehouse. [5]
Chad Horstman served as the company's CEO from its founding until 2017 and remains a member of its board of directors. [6] In October 2017, the company elevated its CTO Aras Koktas and CFO Jeffrey Watton to Co-CEO titles.
The firm first sold exclusively lingerie but expanded to Halloween costumes in their first year. In 2010, it began selling its own branded costumes. [7] It now creates lingerie, everyday intimates, [8] [9] Halloween costumes, [10] swimwear, [11] and other women's apparel. [12] [8] Halloween costumes have included looks inspired by political figures, [13] celebrities, [14] memes, [15] [16] cultural events, [17] and popular culture trends, [18] [19] along with conventional Halloween themes. [1] [20]
In December 2019, Yandy was purchased by Playboy Enterprises. [21]
In April 2023, Yandy was acquired by ASP Retail Group led by company's former CEO, Aras Koktas. Koktas has returned to the operation as the chief executive after a 2 year hiatus when he served as Chief Digital Officer at DollsKill.
The firm's swimwear collections have been shown at New York Fashion Week, [22] Miami Swim Week, [23] and Scottsdale Fashion Week. [24] It also produced the first Halloween costume fashion show at New York Fashion Week in September 2016, featuring 39 costumes. [25] [26] [27]
In 2017, the firm became the swimsuit sponsor for the 2017 Miss USA Pageant, providing the swimsuits for each of the contestants, later selling each design through its website. The swimsuits were designed by Pilar Quintana-Williams, the company's vice-president of merchandising. [11] In July 2017, the company received licensing for their Baywatch swimwear collection. [28] [29]
In September 2018, Yandy.com introduced a costume they called "Brave Red Maiden" which was apparent that it had been designed as a "sexy" knockoff from The Handmaid's Tale. Several news sources picked up the story and criticized the choice to create and sell this costume. [30] [31] [32] [33] [34] The firm quickly withdrew the costume from their site and issued an apology. Yandy.com has offered Native Americans costumes since it began selling Halloween products and accessories, but does not currently list them on their site.
A bikini is a women's two-piece swimsuit that features one piece on top that covers the breasts, and a second piece on the bottom: the front covering the pelvis but usually exposing the navel, and the back generally covering the intergluteal cleft and a little, some, or all of the buttocks. The size of the top and bottom can vary, from bikinis that offer full coverage of the breasts, pelvis, and buttocks, to more revealing designs with a thong or G-string bottom that covers only the mons pubis, but exposes the buttocks, and a top that covers only the areolae. Bikini bottoms covering about half the buttocks may be described as "Brazilian-cut", while those covering about three-quarters of the buttocks may be described as "cheeky" or "cheeky-cut".
A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, women, and children. A swimsuit can be described by various names, some of which are used only in particular locations, including swimwear, bathing suit, swimming costume, bathing costume, swimming suit, swimmers, swimming togs, bathers, cossie, or swimming trunks for men, besides others.
TYR Sport, Inc. is an American designer, developer and manufacturer of competitive swim and triathlon apparel and related specialized athletics gear. It shares ownership with Swimwear Anywhere.
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Irina Valeryevna Shaykhlislamova, known professionally as Irina Shayk, is a Russian model and television personality. Shayk received international recognition when she appeared as the first Russian model on the cover of the 2011 Sports Illustrated Swimsuit Issue. Models.com ranks her as one of the New Supers.
Dolfin Swimwear is an American company that manufactures and sells competitive and recreational swimwear. The brand is well known for its "Dolfin Uglies" product line, which features brightly colored swimsuits in a wide range of designs. In 2015, Dolfin released the Titanium Technical swimsuit, a high-tech competition swimsuit designed for elite racing. Other products include apparel, swimming accessories, water aerobics gear and beach swimwear.
The thong is a garment generally used as either underwear or in some countries, as a swimsuit. It may also be worn for traditional ceremonies or competitions.
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding, starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels. As the largest retailer of lingerie in the United States, the brand has struggled since 2016 due to shifting consumer preferences and controversy surrounding corporate leadership's business practices.
Hunkemöller is a global, omnichannel retailer specialising in lingerie and related products. The company was founded in 1886 in Amsterdam as a speciality shop for corsets. Today, it is a brand with more than 7,400 employees in 19 countries. Hunkemöller is a market leader in The Netherlands, Belgium, Denmark, and Germany.
Ardene ər-deen, är-deen is a family-owned value fashion retailer based in Montreal, Quebec, Canada. Founded in the early 1980s, Ardene started as an accessories and jewelry retailer, and has since added clothing, shoes, brand collaborations and licensed apparel into its product mix.
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Rod Beattie (1959) is an American swimwear designer. His swimsuit designs are sold at stores throughout the United States. Beattie designed for La Blanca and Anne Cole Collection for 25 years. He launched his own swimwear label, "Bleu/Rod Beattie", in the summer of 2011.
Adore Me is a direct-to-consumer women's intimate apparel brand based in New York City. The company was started by Morgan Hermand-Waiche in 2010 while he was an MBA student at Harvard Business School and is a Certified B Corporation.
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Swimsuits For All is an online retailer for women's swimwear, specializing in sizes 4 and up. It was founded in 2005 by current CEO and President Moshe Laniado, and was acquired in October 2014 by New York-based plus size fashion company, Fullbeauty Brands. Swimsuits For All is well known for pushing boundaries when it comes to body diversity, having initiated several marketing campaigns to inspire women to feel confident in a swimsuit no matter their size.
Thom Brodeur is an American businessman, media personality and brand builder. He is the CEO of Sky Wellness – a company that makes, markets, and sells premium THC free, Broad Spectrum, Full Spectrum and THC free Isolate Hemp-derived CBD products for people and their animals. He is the Founder and CEO of Brodeur Beauty – a company that brings disruptive beauty brands to market and that owns the internationally renowned Reina Belleza Universo [Queen Beauty Universe] beauty competition.
Chad Horstman is an American ecommerce entrepreneur. Horstman is currently working on three online ventures, most recently Greensupply, a mask and sanitizer provider, Greensupply has shipped over 600,000 masks and was not focused on profits in an effort to keep people safe early in the COVID-19 pandemic. BasketballNews.com, which launched July 2020, is a stat focused NBA news site that has filled its staff with current and former NBA players and high-profile writers. 3Wishes, an online costume and lingerie store, which was acquired and relaunched in 2019. He is the co-founder of Yandy.com, which he started in his garage with his brother, Evan Horstman, before selling the company to private equity firm SPK Capital.
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