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| Industry | Toys |
|---|---|
| Founded | May 28, 2019 |
| Founder |
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| Headquarters | , Canada |
| Website | youtooz |
Youtooz is a Canadian company that manufactures licensed collectible caricatural figurines made from vinyl. The company primarily partners with Internet personalities or public figures and memes as a way to create an additional revenue for the partners while also making merchandise available for fans and the public. [1] The company also produces figurines based on video games and established media franchises, and has collaborated with Disney, Paramount Global, NBCUniversal, HBO, Crunchyroll, and Sony Pictures. [2]
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The company has collaborated with notable Internet personalities or public figures including MrBeast, Angry Video Game Nerd, Markiplier, JonTron, KSI, Pokimane, Soulja Boy, Ninja, Jack Harlow, The G.O.A.T. (RoyalPear), Phisnom, Alan Becker, Danno Cal Drawings, and Dream. [3] [1] Video game collaborations include Minecraft , [4] Fallout , [5] DOOM , [6] Elden Ring , [7] Banjo-Kazooie , [8] Cuphead , [9] Halo , [10] Call of Duty , Baldur's Gate 3 , and [11] The Witcher , [12] and Five Nights at Freddy's . [13] The company has also released figures based on media franchises such as Breaking Bad , [14] Invincible , [15] Marvel Comics , [16] Godzilla , [17] Back to the Future , [18] One Piece , [19] The Boys , [20] and Transformers . [21]
Youtooz faced significant controversy for its marketing strategies related to Arcane collectibles. On June 8, 2025, the brand teased a figurine pairing for Viktor and Jayce Talis, a popular ship known as "Jayvik", despite the fact that these characters having no romantic connection in the series. This move was criticized for erasing the canonical relationship between Jayce Talis and Mel Medarda, a prominent Black woman from the series, who had already been a target of misogynoir and racist attacks from parts of the fandom. Following fan backlash, Youtooz announced a Jayce and Mel figurine set. [22]
Furthermore, On September 12, 2025, the company released a video depicting Viktor running over Mel, which was seen as pandering to the "Jayvik" shippers, some of whom have a history of subjecting the character to violence due to the perception that she is an obstacle to the ship. This intensified racist harassment towards Mel's fans on social media platforms.[ citation needed ]
