Yunfeng Financial

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Yunfeng Financial Group Limited
Native name
云锋金融集团
Company type Public
SEHK:  376
Industry Financial services
FoundedAugust 4, 1982;43 years ago (1982-08-04)
Headquarters Hong Kong
Key people
David Feng Yu (Chairman)
Increase2.svg HK$777.57 million (2024)
Total assets Increase2.svg HK$96.04 billion (2024)
Total equity Decrease2.svg HK$15.69 billion (2024)
Owner Yunfeng Capital
Number of employees
545 (2024)
Website www.yff.com
Footnotes /references
[1]

Yunfeng Financial Group Limited (YFF) is a publicly listed Chinese financial services company. It is backed by Alibaba Group founder Jack Ma and is considered to be his venture into the financial sector.

Background

The origins of YFF can be traced to a securities brokerage firm in Hong Kong established by HSBC, Hang Seng Bank and Far East Bank. It underwent name changes several times although it was most prominently known as Mansion House Securities. [2] [3]

On 17 July 1987, the brokerage was listed on the main board of the Hong Kong Stock Exchange. [2]

During the 1980s and 1990s, Mansion House Securities was among the top 50 largest local brokerages in Hong Kong. [4]

The brokerage was hit hard during the 1997 Asian financial crisis and its holding company was sold to Asia Telemedia in 2001. However Asia Telemedia also got into financial trouble and went bankrupt in 2008. After restructuring, the listed holding company was renamed Reorient Group. [3] [4] Despite the financial difficulties of the holding companies, the brokerage itself was still able to operate without issue and still served around 4,000 active clients. [4]

In 2015, Yunfeng Capital through several investment vehicles acquired a majority stake in Reorient Group for HK$2.7 billion. Although Alibaba Group did not hold any direct equity, the acquisition was considered to be Jack Ma's venture into the financial sector. [2] [5] In November 2016, Reorient Group was renamed to Yunfeng Financial Group. [6]

In August 2017, YFF agreed to acquire the Asia unit of MassMutual for US$1.7 billion which was completed in November 2018. [2] [7] In March 2019, the unit was rebranded to YF Life. [8]

In September 2025, YFF acquired 10,000 units of Ethereum for US$44 million. The company stated it was strategic reserves used to provide key infrastructure support for tokenised real-world asset projects. YFF also entered a partnership with Ant Group. [9]

References

  1. ↑ "2024 Annual Report" (PDF).
  2. 1 2 3 4 "云锋金融（376.HK）：阿里系再战港股，78.6亿并购介入保险业". www.gelonghui.com (in Chinese (China)). Archived from the original on 20 June 2018. Retrieved 24 September 2025.
  3. 1 2 "Articles of association" (PDF).
  4. 1 2 3 Yiu, Enoch (10 April 2012). "Reorient's story of survival a heartening tale". South China Morning Post. Retrieved 24 September 2025.
  5. ↑ Chiang, Langi (15 May 2015). "New | Jack Ma pays HK$2.7 billion for 56pc of HK brokerage Reorient". South China Morning Post. Retrieved 24 September 2025.
  6. ↑ "Change of Company Name, New Stock Short Name, Website Address and Logo of the Company" (PDF). Hong Kong Exchanges and Clearing Limited. 9 November 2016. Archived (PDF) from the original on 2 June 2021.
  7. ↑ Yiu, Enoch (3 December 2018). "Jack Ma-backed brokerage grows portfolio with insurance products". South China Morning Post. Archived from the original on 30 December 2021.
  8. ↑ "YF Life Celebrates New Brand Launch and Takes up Title Sponsorship of "Pretty Crazy Joey Yung Concert Tour" | YF Life". corp.yflife.com. Archived from the original on 2 June 2021.
  9. ↑ Shen, Xinmei (18 September 2025). "Jack Ma-backed Yunfeng names ex-Ant Group executive as top Web3 architect". South China Morning Post. Retrieved 24 September 2025.
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