Yuri Gutsatz

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Yuri Gutsatz
Yuri Gutsatz 1936.jpg
BornJuly 6, 1914
DiedApril 7, 2005
France
NationalityRussian, French
OccupationPerfumer
Employer(s)Parfumerie de Mury, Roure-Bertrand et Le Jardin Retrouvé
Known forPerfumery
Yuri Gutsatz legal paper authorizing him to go from Marseille to Grasse to visit perfume houses (WWII) Sauf Conduit Grasse.jpg
Yuri Gutsatz legal paper authorizing him to go from Marseille to Grasse to visit perfume houses (WWII)

Yuri Gutsatz, (born July 6, 1914, in St. Petersburg, Russia, died April 7, 2005, in Paris, France), was a perfumer. He emigrated to Berlin in 1924 and then to Paris in 1933 where he worked for the Parfums de Mury. After the Second World War, he was hired by Louis Amic at Roure Bertrand Fils and Justin Dupont (later merged in Givaudan). As a perfumer, he created many perfumes like Carven Chasse Gardée in 1950. [1] and PM of Mary Quant. He participated in perfume projects for Ungaro and Estee Lauder as well as for Cartier, Dior and Van Cleef & Arpels. [2] [3] On December 12, 1975, he registered the trademark Le Jardin Retrouve and founded the first niche perfume house, a few months before the I'Artisan Parfumeur (1976). Yuri Gutsatz was also a perfume critic and vice president of the Société Française des Parfumeurs, and one of the founders of Osmothèque- the perfume conservatory-, in 1990 with Jean Kerleo. [4] [5] [6]

Biography

Fleeing the Russian Revolution of 1917, Yuri Gutsatz left Saint Petersburg for Berlin in 1924 before emigrating to Paris in 1933, where he joined Parfums de Mury. This company had bought the perfumes created by Paul Poiret. They asked Yuri Gutsatz to modernize 40 of the brand's fragrances, but when World War II begun, Yuri joined the Foreign Legion and the project never saw the light of the day. [7] Three years later, Yuri Gutsatz was working in the free zone for the Société Française de Parfumerie in Marseille. He was then offered training in perfumery by Chiris, in Grasse, under the direction of Édouard Hache.

In 1945, he returned to Paris where he became Chief Perfumer at Roure Bertrand Fils et Justin Dupont, working with Louis Amic, the inventor of modern perfumery and owner of the company. [8] Seven years later, in 1952, Maurice Lehmann, then director of the Paris Opera, gave him the task of perfuming the theater during Act 3 of Rameau's Indes Galantes (Ballet des Roses). [9] The opera had a 3-year run in Paris.

In 1956, Yuri Gutsatz was sent by his employer to Bombay to set up a production factory for perfume ingredients in association with the Tata Group, for its perfumery wing, Industrial Perfumes. He lived in Bombay for six years after which he returned to France. [10] At that period, he created the perfumes for its then subsidiary, the Lakmé brand, which was headed by Simone Tata. [11]

Upon his return, he perceived the major changes that had taken place in the perfumery industry of the 1960s: the perfumer and his creativity were muzzled by the all-powerful marketing apparatus. The perfumer as an identity was no longer recognised, in contrast to the traditions of perfumery creation that existed between the 1920s and 1950s, that saw the development of the role of perfumers such as Ernest Beaux and Germaine Cellier. Yuri published several articles on this subject in the Bulletin of the Société Technique des Parfumeurs de France (which subsequently became La Société Française des Parfumeurs), among them is "Perfumer, your name is nobody" [10] and in various other journals. [12] [13] [14] Yuri Gutsatz decided to quit Roure, and registered his own brand, Le Jardin Retrouvé, on 12 December 1975. [15]

The very first Niche Perfumery House was born. He conceived it as an articulation of his concepts on perfumery, creating perfumes of quality at affordable prices, using only the best raw materials available. Among the precursors of niche perfumery was also Jean Laporte, who founded the brand L'Artisan Parfumeur in 1976. [16]

Yuri Gutsatz was named the editor of the Bulletin of La Société Française des Parfumeurs in 1976. He was also a perfume critic - the very first in the profession. In the inaugural issue, he wrote an article entitled "Maison rêvée de la parfumerie" (a dream house of perfumery), making him one of the originators of the Osmothèque. Yuri Gutsatz held the position of vice president [6] of La Société Française des Parfumeurs from 1978 to 1986. In 1990, he participated in the classification of perfumes and the founding of the Osmothèque.

He died in Paris on 7 April 2005. [15]

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References

  1. ↑ "Chasse Gardée (1950)" (in French). Retrieved 2018-06-28.
  2. ↑ "An Unknown Russian Perfumer: Yuri Gutsatz and Le Jardin Retrouvé, Part 1 of 2 ~ Interviews ~ Fragrantica" . Retrieved 2018-06-28.
  3. ↑ Musc, Carmencanada /grain De (2009-08-03). "Grain de musc: The Diva and the Perfumer: When Yuri Gutsatz met Estée Lauder (1969)". Grain de musc. Retrieved 2018-06-28.
  4. ↑ "Présage futuristique - Auparfum". Auparfum - Le magazine de tous les parfums (in French). Retrieved 2018-06-28.
  5. ↑ "Spécial parfums". Vogue (in French). September 1984.
  6. 1 2 "Revue spécialisée de la parfumerie". N°117 Suffrages. April 1980.
  7. ↑ Barone, Joshua (2015-05-08). "Nuit de Chine at the Costume Institute: A Sleuth Finds the Formula for a Lost Perfume". ArtsBeat. Retrieved 2018-06-30.
  8. ↑ Aykroyd, Bettina (2015-03-22). The Mysteries of perfume: Can you live without fragrances ?. Editions du Vétiver. ISBN   9791094769027.
  9. ↑ Roland, Salesse (2011). Faut-il sentir bon pour séduire? : 120 clés pour comprendre les odeurs. Versailles [France]. ISBN   9782759222766. OCLC   909900165.{{cite book}}: CS1 maint: location missing publisher (link)
  10. 1 2 "A qui appartiennent les parfums ?". Le Monde.fr (in French). 2012-06-15. Retrieved 2018-06-30.
  11. ↑ "Goldfield Fragrances : About Us". www.goldfieldfragrances.com. Retrieved 2018-06-30.
  12. ↑ "Lemon grasse, herbe rouge du Kerala". Recherches (12): 45. December 1962.
  13. ↑ "Creation in modern perfumery". Soap, Perfumery & Cosmetics. 45 (5): 312. May 1972.
  14. ↑ "Perfumes of india - old and new". American Perfume & Cosmetics. 85: 43. June 1970.
  15. 1 2 "Le Jardin Retrouvé - The Perfume Society". The Perfume Society. Retrieved 2018-06-30.
  16. ↑ BEAULIEU, Denyse (2013-05-16). Parfums : Une histoire intime (in French). Place des éditeurs. ISBN   9782258105119.
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