The Zenfone 12 Ultra is a smartphone developed and marketed by ASUS, released on February 6 2025. [1] It features a 6.78-inch AMOLED display, a Snapdragon 8 Elite processor, and a triple-camera system. It is the second AI featured phone in the company's Zenfone product lline, succeeding the Zenfone 11 Ultra back in 2024.
Just five days before the official launch, the Zenfone 12 Ultra's specs and images were leaked by WinFuture, a Germany-based online tech publication. This article criticized that Zenfone 12 Ultra was just a "slightly stripped-down version of the ASUS ROG Phone 9 Pro." [2] Another technology news, Android Police, also stated the same by publishing an article "The ASUS Zenfone 12 Ultra is basically an ROG Phone 9 Pro" on the same day of the official launch. [3] At the time, there were more leaks continuously coming out from media outlets such as Digital Trends, [4] PhoneArena [5] and Gadgets 360. [6]
On the official launch day (February 6, 2025), the Zenfone 12 Ultra was immediately available in Europe (except for UK), Taiwan and Hong Kong [7] . Later this year (2025), it is also available in Japan on May 30.