Zott (dairy company)

Last updated
Zott SE & Co. KG
Native name
Zott SE & Co. KG
Company typeSocietas Europaea
IndustryFood processing
Founded Mertingen, Germany (1926)
FounderAnna and Balthasar Reiter [1]
Number of locations
Sales in 75 countries
Key people
  • Christine Weber
  • Anton Hammer
  • Frank Uszko
Products Dairy products
Revenue865 million euro (2016)
Number of employees
3,000 (2017)
Website zott-dairy.com

Zott is a European dairy company founded in Mertingen, Germany in 1926. [2] [3] [4] [5] Zott produces dairy products including milk and cheese, cream, yogurt and desserts. Its brands include Monte, Jogobella, Zottarella, Sahne-Joghurt and Bayerntaler.

Contents

Zott is one of the larger dairy companies in Europe [6] and one of the leading dairy producers in Poland, manufacturing 951 million kg of milk with sales of €865 million in 2016 while employing 3,000. [7]

A wood-chip heat power station supplies the plant in Mertingen (Germany) with energy. [8]

In 2012 Zott obtained the license to use the "GM-free" label for the brands Zottarella and Bayerntaler. [9] [10] [11]

Advertising

The company regularly engages celebrities for as advertising. In the past, Maxl Graf  [ de ] and Roberto Blanco have appeared in advertisements. In 2010 the company recruited the German goalkeeper René Adler and his brother Rico for several commercials of the brand Monte. [12] In 2013 Zott changed the brand ambassadors for Monte to windsurfing world champion Philip Köster  [ de ] and his sister Kyra. [13] In Poland volleyball star Bartosz Kurek introduced Monte Cherry and Monte Crunchy. That was the second time Bartosz advertised for Zott Monte. [14] In Hungary musician Csaba Vastag has been the brand ambassador for Zott Monte since 2013. [15]

Awards


References

  1. ↑ Zott: History, June 8th 2015
  2. ↑ FoodBev: Company, March 5th 2014
  3. ↑ Bloomberg: Company profile, March 5th 2014
  4. ↑ Google Books: The European Directory of Consumer Brands and Their Owners, March 11th 2014
  5. ↑ Google Books: Applied Evolutionary Economics and the Knowledge-based Economy, March 11th 2014
  6. ↑ Zott Website (German):Factsheet (DE) [ permanent dead link ], March 4th 2014
  7. ↑ datamonitor.com: Dairy Food in Poland to 2014 Archived May 3, 2014, at the Wayback Machine , March 11th 2014
  8. ↑ Dairy sustainability initiative: Steam from biomass: wood-chip heat power station - Germany Archived May 4, 2014, at the Wayback Machine , March 11th 2014
  9. ↑ topagrar.com: GMO-free seal for Zottarella and Bayerntaler, retrieved on July 29, 2014
  10. ↑ topagrar.com: Ohne Gentechnik-Siegel fuer Zottarella und Bayerntaler. Retrieved 29 July 2014
  11. ↑ ohnegentechnik.org: Ministerin Aigner wuerdigt Engagement der Genuss-Molkerei Zott Archived 2016-03-03 at the Wayback Machine . Retrieved 29 July 2014
  12. ↑ W&V: Monte: Neue Zielgruppen mit René Adler Archived 2019-10-06 at the Wayback Machine . Retrieved 12 March 2014
  13. ↑ markenartikel-magazin.de: Zott Monte startet mit neuer Werbekampagne durch. Retrieved 12 March 2014
  14. ↑ pahnke.de: Pahnke Markenmacherei schickt erneut Spitzensportler für Zott Monte in den Supermarkt Archived 2016-04-20 at the Wayback Machine . Retrieved 2 April 2014
  15. ↑ monte.com: . Retrieved 23 July 2014
  16. ↑ b4bschwaben.de: Ausgezeichnete Desserts. Retrieved 5 March 2014
  17. ↑ BWagrar.de: Bundesehrenpreis for Zott, retrieved on July 29, 2014

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