Blackout Tuesday

Last updated

A solid black square, used by many to represent Blackout Tuesday Solid black.svg
A solid black square, used by many to represent Blackout Tuesday

Blackout Tuesday was a collective action to protest racism and police brutality. [1] [2] The action, originally organized within the music industry in response to the murder of George Floyd, the murder of Ahmaud Arbery, and the killing of Breonna Taylor, [3] took place on Tuesday, June 2, 2020. Businesses taking part were encouraged to abstain from releasing music and other business operations. [4] Some outlets produced blacked out, silent, or minimal programming for 8 minutes and 46 seconds, the originally reported length of time that police officer Derek Chauvin compressed Floyd's neck.

Contents

Background

Blackout Tuesday stemmed off of the original initiative [3] created by music executives Brianna Agyemang and Jamila Thomas, Senior Director of Marketing at Atlantic Records. [5] [6] Agyemang and Thomas have since noted that "These injustices we are facing in America are not limited to just our community. This is a global initiative and our efforts will include members worldwide". [7]

Businesses participated in different ways. Black Americans were asked to not buy or sell on this day to show economic strength and unity. Spotify announced it would be adding an 8-minute and 46-second moment of silence to certain podcasts and playlists for the day. [1] In remembrance of George Floyd, media conglomerate Paramount Global similarly took all of its cable channels, which include MTV, Nickelodeon, and Comedy Central, off the air for 8 minutes and 46 seconds. [8] Apple Music stripped down and took over the "Browse", "For You", and "Radio" tabs and replaced them with a single radio streaming station in celebration of Black music. [9]

On Facebook and Instagram, users participated by posting a single photo of a black square alongside the hashtag #blackouttuesday. [10]

Actions promoted

Organizations supporting Blackout Tuesday suggested that the day could be an opportunity for reflection on racism and the effects of racism on society. [11] Others suggested it could be an opportunity to take time from work to focus on helping others. [5] According to the original statement released by Aygyemang and Thomas, "This is not just a 24-hour initiative. We are and will be in this fight for the long haul. A plan of action will be announced". [3] This is only phase one of a multi-phase movement. [7] It was also proposed that this day be used as “a day to disconnect from work and reconnect with our community” via “an urgent step of action to provoke accountability and change.” [12] "Blackout Tuesday" was originally conceived as a music-industry protest, according to Rolling Stone, and Jamila Thomas and Brianna Agyemang of Atlantic Records meant it to be a call for the industry to "not conduct business as usual." In a statement, Thomas wrote, "Your black executives, artists, managers, staff, colleagues are drained, traumatized, hurt, scared, and angry," adding, "I don't want to sit on your Zoom calls talking about the black artists who are making you so much money, if you fail to address what's happening to black people right now." In a separate statement, the pair wrote that "the show can't just go on, as our people are being hunted and killed." [13]

Concerns and criticisms

Some users posted the black square image using the hashtag #blackouttuesday, #blacklivesmatter or #BLM (an abbreviation of the latter), which in turn led users who were searching for or tracking those hashtags to find nothing but solid black images. Some activists were concerned because the Black Lives Matter related hashtags were being used by activists and others to share information during the ongoing protests, and posting a black square with the incorrect hashtag risked drowning out critical information and updates. [14] [15] Other users pointed to those participating in the Blackout Tuesday event, but not involving themselves in other forms of activism, such as protesting or donating, as being performative in their activism. [16] There was also a hoax spreading around claiming that the event was started by 4chan trolls, but research has shown that to be false. [17] [ failed verification ]

Blackout Tuesday was criticized as a form of virtue signalling for the initiative's "lack of clarity and direction". [18] [19] [20] [21] [22]

Related Research Articles

Internet activism involves the use of electronic-communication technologies such as social media, e-mail, and podcasts for various forms of activism to enable faster and more effective communication by citizen movements, the delivery of particular information to large and specific audiences, as well as coordination. Internet technologies are used by activists for cause-related fundraising, community building, lobbying, and organizing. A digital-activism campaign is "an organized public effort, making collective claims on a target authority, in which civic initiators or supporters use digital media." Research has started to address specifically how activist/advocacy groups in the U.S. and in Canada use social media to achieve digital-activism objectives.

<span class="mw-page-title-main">Media activism</span> Form of activism using media for social or political movements

Media activism is a broad category of activism that utilizes media and communication technologies for social and political movements. Methods of media activism include publishing news on websites, creating video and audio investigations, spreading information about protests, or organizing campaigns relating to media and communications policies.

<span class="mw-page-title-main">Hashtag</span> Metadata tag prefixed with #

A hashtag is a metadata tag that is prefaced by the hash symbol, #. On social media, hashtags are used on microblogging and photo-sharing services such as X or Tumblr as a form of user-generated tagging that enables cross-referencing of content by topic or theme. It is still sometimes known as the pound sign. For example, a search within Instagram for the hashtag #bluesky returns all posts that have been tagged with that term. After the initial hash symbol, a hashtag may include letters, numerals, or underscores.

<span class="mw-page-title-main">Instagram</span> Social media platform owned by Meta Platforms

Instagram is an American photo and video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with filters, be organized by hashtags, and be associated with a location via geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tags and locations, view trending content, like photos, and follow other users to add their content to a personal feed. A Meta-operated image-centric social media platform, it is available on iOS, Android, Windows 10, and the web. Users can take photos and edit them using built-in filters and other tools, then share them on other social media platforms like Facebook. It supports 32 languages including English, Spanish, French, Korean, and Japanese.

Black Twitter is an internet community largely consisting of the Black diaspora of users on the social network X, focused on issues of interest to the black community Feminista Jones described it in Salon as "a collective of active, primarily African-American Twitter users who have created a virtual community proving adept at bringing about a wide range of sociopolitical changes." A similar Black Twitter community arose in South Africa in the early 2010s.

Hashtag activism refers to the use of Twitter's hashtags for Internet activism. The hashtag has become one of the many ways that social media contributes to civic engagement and social movements. The use of the hashtag on social media provides users with an opportunity to share information and opinions about social issues in a way that others (followers) can interact and engage as part of a larger conversation with the potential to create change. The hashtag itself consists of a word or phrase that is connected to a social or political issue, and fosters a place where discourse can occur. Social media provides an important platform for historically marginalized populations. Through the use of hashtags these groups are able to communicate, mobilize, and advocate for issues less visible to the mainstream.

<span class="mw-page-title-main">SayHerName</span> American social movement

#SayHerName is a social movement that seeks to raise awareness for Black women victims of police brutality and anti-Black violence in the United States. The movement's name was created by the African American Policy Forum (AAPF). #SayHerName aims to highlight the gender-specific ways in which Black women are disproportionately affected by fatal acts of racial injustice. In an effort to create a large social media presence alongside existing racial justice campaigns, such as #BlackLivesMatter and #BlackGirlsMatter, the AAPF coined the hashtag #SayHerName in December 2014.

Blackout Day is a social media-promoted event in which supporters of the Black Lives Matter movement are encouraged to not spend any money, or only spend money at Black-owned businesses for 24 hours, for the purpose of raising awareness of police brutality and racism towards Black people. It also encourages the posting of content that was created by, and features, black creators. Specific hashtags, such as #TheBlackout and #BlackoutDay are used to connect users and raise the visibility of related content. Blackout Day began on March 6, 2015. After December 21, 2015, it was scheduled to be held on the seventh day of every third month, starting with March 6, 2016.

<span class="mw-page-title-main">Virtue signalling</span> Conspicuous expression of moral values

Virtue signalling is the act of expressing a viewpoint, often in a pretentious manner, with the intent of displaying morality and communicating good character.

<span class="mw-page-title-main">George Floyd protests</span> 2020–2023 police brutality protests

The George Floyd protests were a series of police brutality protests that began in Minneapolis in the United States on May 26, 2020. The civil unrest and protests began as part of international reactions to the murder of George Floyd, a 46-year-old African American man, during an arrest. Derek Chauvin, a Minneapolis Police Department officer, knelt on Floyd's neck for 9 minutes and 29 seconds as three other officers looked on and prevented passers-by from intervening. Chauvin and the other three officers involved were later arrested. In April 2021, Chauvin was found guilty of second-degree murder, third-degree murder, and second-degree manslaughter. In June 2021, Chauvin was sentenced to 22+12 years in prison.

8 minutes 46 seconds (8:46) is a symbol of police brutality that originated from the murder of George Floyd on May 25, 2020, in Minneapolis, Minnesota, United States. Derek Chauvin, a police officer, knelt on Floyd's neck, asphyxiating him. The duration that Chauvin spent kneeling was reported for weeks as 8 minutes 46 seconds, and later as 7 minutes 46 seconds, until body camera footage released in August 2020 showed that the actual time was 9 minutes 29 seconds. In the days following his murder, and the protests that followed, the duration became a focus of commemorations and debates, especially around Blackout Tuesday.

Performative activism is activism done to increase one's social capital rather than because of one's devotion to a cause.

There were a series of George Floyd protests in Illinois. Demonstrations and protests were held in at least 30 communities around the state, with major demonstrations happening in Chicago.

Individuals and organizations throughout the United States and the world have responded to the murder of George Floyd and the subsequent protests and riots.

<span class="mw-page-title-main">George Floyd protests in Canada</span> 2020 protests in Canada against police brutality

Shortly after protests seeking justice for George Floyd, an African-American who was murdered during a police arrest, began in the United States, people in Canada protested to show solidarity with Americans and to demonstrate against issues with police or racism in Canada. Vigils and protests of up to thousands of participants took place in all 10 provinces and all 3 territories of Canada.

<span class="mw-page-title-main">Black Parade (song)</span> 2020 single by Beyoncé

"Black Parade" is a song by American singer Beyoncé. It was produced by Beyoncé and Derek Dixie in the wake of the murder of George Floyd and the protests that followed it. The song was surprise released on June 19, 2020, also referred to as Juneteenth, a day commemorating the abolishment of slavery in the United States. The song serves as a celebration of Black culture and the support of Black activism. While initially a stand-alone single, an extended version of the song was used in the end credits of Beyoncé's film Black Is King and included in the accompanying deluxe edition of The Lion King: The Gift, both released on July 31, 2020.

#ChallengeAccepted, also known as the Challenge Accepted campaign, is an Instagram tagged challenge as well as an awareness campaign on empowering women involving sharing posts of black-and-white selfies. The Instagram challenge was launched alongside another hashtag campaign #WomenSupportingWomen with the core objective of empowering and encouraging women to share the black-and-white photographs and selfies of themselves on their respective Instagram accounts.

There is evidence that TikTok has down-weighted the posts of topics deemed sensitive by the Chinese government and Chinese Communist Party. Topics alleged to have been censored by the platform include the Uyghur genocide, the 2019–2020 Hong Kong protests, the Sino-Indian border dispute, foreign political leaders, LGBTQ+ people, disabled people, and Black people. TikTok has also removed or omitted information from its services to comply with company policies, legal demands, and government censorship laws. TikTok's responses to claims of censorship have varied, responding that the platform was attempting to protect users from bullying, arguing that certain instances were the result of human error, and stating that such incidents were the result of algorithmic mistakes.

Adella Colvin is an American yarn dyer.

References

  1. 1 2 Statt, Nick (June 1, 2020). "Spotify to add 8:46-minute moment of silence to playlists and podcasts in honor of George Floyd". The Verge.
  2. "MTV Goes Dark, Record Labels Hit Pause as U.S. Protests Rage". The New York Times. Reuters. June 1, 2020. ISSN   0362-4331 . Retrieved June 2, 2020.
  3. 1 2 3 "#TheShowMustBePaused". Archived from the original on June 3, 2020.
  4. Gonzalez, Sandra (June 1, 2020). "Music industry leaders vow to pause business for a day in observation of Blackout Tuesday". CNN.
  5. 1 2 Hissong, Samantha; Millman, Ethan (June 1, 2020). "The Music Business Is Holding a 'Blackout.' But No One Seems to Know What That Means". Rolling Stone.
  6. Savage, Mark (June 2, 2020). "TV, radio and music stars mark 'Blackout Tuesday'". BBC News. Retrieved June 2, 2020.
  7. 1 2 "Organizers Detail Black Out Tuesday Impact as Initiative Prepares for Next Phase". www.msn.com. Retrieved June 4, 2020.
  8. Bursztynsky, Jessica; Whitten, Sarah (June 2, 2020). "Instagram users flood the app with millions of Blackout Tuesday posts". CNBC. Retrieved November 8, 2020.
  9. "Apple Music Joins Music Industry's Blackout Tuesday Awareness Campaign". MacRumors. Retrieved June 2, 2020.
  10. "Why people are posting black squares to their Instagram". The Independent. June 2, 2020. Retrieved June 2, 2020.
  11. "Music Industry Says 'The Show Must Be Paused' Over George Floyd Death". Billboard. June 1, 2020. Retrieved June 2, 2020.
  12. "Music business set for 'Black Out Tuesday' to 'provoke accountability' in wake of George Floyd death". Music Business Worldwide. May 31, 2020. Retrieved September 3, 2020.
  13. Darby, Luke (June 2, 2020). "What Is Blackout Tuesday, and Why Might It Be a Bad Idea?". GQ. Retrieved September 3, 2020.
  14. Willingham, AJ (June 2, 2020). "Why posting a black image with the 'Black Lives Matter' hashtag today is doing more harm than good". CNN. Retrieved June 2, 2020.
  15. Vincent, James (June 2, 2020). "Blackout Tuesday posts are drowning out vital information shared under the BLM hashtag". The Verge. Retrieved June 2, 2020.
  16. Ledbetter, Carly (June 2, 2020). "Emily Ratajkowski Slams People Doing The 'Bare Minimum' By Just Posting Black Squares". HuffPost . Retrieved June 2, 2020.
  17. Halperin, Shirley (June 2, 2020). "Sony Music Chief Rob Stringer Details Company-Wide Plans for Blackout Tuesday". Variety. Retrieved June 5, 2020.
  18. Savage, Mark (June 2, 2020). "TV, radio and music stars mark 'Blackout Tuesday'". BBC News.
  19. Bascaramurty, Dakshana (June 2, 2020). "Outpouring of non-black support on Blackout Tuesday met with appreciation, skepticism". The Globe and Mail.
  20. Hornery, Andrew (June 6, 2020). "There's more to activism than Instagram black squares". The Sydney Morning Herald.
  21. Ho, Shannon (June 13, 2020). "A social media 'blackout' enthralled Instagram. But did it do anything?". NBC News.
  22. Framke, Caroline (June 2, 2020). "Why Posting Black Boxes for #BlackoutTuesday, or Hashtags Without Action, Is Useless (Column)".