Product type | Hotel (43 as of 2023) [1] |
---|---|
Owner | Hilton |
Introduced | October 2014 |
Website | canopybyhilton |
Canopy by Hilton, or Canopy, is a hotel brand by Hilton, announced in October 2014 with the first property opening in Iceland in July 2016, and two in the United States in early 2018. Canopy is Hilton's twelfth brand. [2] On December 31, 2019, there were 13 locations with 2,104 rooms in 5 countries and territories, including three that are managed with 529 rooms and ten that are franchised with 1,575 rooms. [3] As of December 3, 2023, Canopy has 43 locations in 12 countries. [1]
Prior to announcing the Canopy brand in October 2014, [4] Hilton conducted several years of research and consumer testing by surveying more than 9,000 American, British, and Chinese travelers to help shape the concept. [5] [6] During this time, the brand also experienced a "false start" that set its launch back by at least two years, the result of a 2010 legal settlement with Starwood, which alleged that Hilton gained possession of its documents related to lifestyle brand development. Though Hilton did not admit to any wrongdoing, the company agreed to a payment to Starwood and to delay the brand's launch by two years. [2] Hilton initially confirmed plans for eleven properties in Europe and the United States. [4] [7] [8] In 2015, Canopy by Hilton confirmed it was developing properties in eight American cities and Iceland. [9] [10] [11] Hilton announced plans to develop a Canopy property in San Antonio in 2016. [12] Hilton's goal is to have 100 properties open or in development in both major metropolitan areas and mid-size cities within five years of the brand's launch. [2] Hilton announced plans to develop a Canopy property in Sioux Falls in 2022. [13]
The first Canopy by Hilton hotel opened in Reykjavík, Iceland, in July 2016. [10] [14] The first two properties in the United States opened in the Washington, D.C. area in early 2018, at The Wharf in Southwest Washington and in Bethesda, Maryland. [15] [16] As of March 2018 [update] the company was developing about thirty properties, most in the United States. [15] [10] Around eighty percent are new builds, while the others are planned conversions; the London Canopy hotel, in Aldgate, is a combination of both. [4] [10] [17]
Canopy by Hilton hotels have a local feel, in response to customer testing. [16] Employees are called "enthusiasts" and beds have a "canopy" created by a grey headboard that reaches to the ceiling and overhangs. [15] The brand's introductory video features scenes filmed in Baltimore and Istanbul. [4] [18] In November 2014, Hilton Worldwide built two Canopy model rooms at its headquarters in McLean, Virginia, and showcased them to media and press. One showcased new construction, the other a conversion; one illustrated an "imaginary" room in Greenpoint, Brooklyn, while the other exemplified Reykjavík Canopy. [5] The models were based on feedback from more than 11,000 consumers. [10]
The brand uses a bright orange logo and orange accents because it evoked "good energy" in consumer testing. [5] [7] Employees of the month will be given orange Converse shoes and some properties have orange bicycles available for use. [5]
U.S. | Americas (excl. U.S.) | Europe | Middle E. & Africa | Pacific | Asia Total | ||
---|---|---|---|---|---|---|---|
2016 [19] | Properties | 1 | 1 | ||||
Rooms | 112 | 112 | |||||
2017 [20] | Properties | 1 | 1 | 2 | |||
Rooms | 175 | 112 | 287 | ||||
2018 [21] | Properties | 5 | 2 | 1 | 8 | ||
Rooms | 831 | 263 | 150 | 1,244 | |||
2019 [22] | Properties | 8 | 2 | 1 | 2 | 13 | |
Rooms | 1,312 | 263 | 200 | 329 | 2,104 | ||
2020 [23] | Properties | 20 | 1 | 2 | 1 | 3 | 27 |
Rooms | 3,363 | 174 | 263 | 200 | 489 | 4,489 | |
2021 [24] | Properties | 23 | 2 | 5 | 1 | 4 | 35 |
Rooms | 3,908 | 272 | 1,040 | 200 | 614 | 6,034 | |
2022 [25] | Properties | 26 | 2 | 5 | 1 | 4 | 38 |
Rooms | 4,490 | 272 | 1,040 | 200 | 614 | 6,616 | |
2023 [26] | Properties | 26 | 3 | 6 | 1 | 4 | 40 |
Rooms | 4,490 | 456 | 1,181 | 200 | 613 | 6,940 |
Hilton Worldwide Holdings Inc. is an American multinational hospitality company that manages and franchises a broad portfolio of hotels, resorts, and timeshare properties. Founded by Conrad Hilton in May 1919, the company is now led by Christopher J. Nassetta. Hilton is headquartered in Tysons, Virginia, United States.
Hilton Hotels & Resorts is a global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality company Hilton.
Hyatt Hotels Corporation, commonly known as Hyatt Hotels & Resorts, is an American multinational hospitality company headquartered in the Riverside Plaza area of Chicago that manages and franchises luxury and business hotels, resorts, and vacation properties. Hyatt Hotels & Resorts is one of the businesses managed by the Pritzker family. Hyatt has more than 1350 hotels and all-inclusive properties in 69 countries across six continents.
Starwood Hotels and Resorts Worldwide, Inc. was one of the largest companies that owned, operated, franchised and managed hotels, resorts, spas, residences, and vacation ownership properties. It was acquired by Marriott International in 2016. Starwood was founded in 1969 as a real estate investment trust. In 1995, it was acquired and reorganized by Barry Sternlicht, who was its chairman until 2005 and founder of the Starwood Capital Group. Starwood had 11 brands and owned, managed, or franchised 1,297 properties comprising 370,000 hotel rooms in approximately 100 countries.
Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging brands that include hotel, residential, and timeshare properties. Marriott International owns over 30 hotel and timeshare brands with 8,785 locations and 1,597,380 rooms across its network. Marriott International is headquartered in Bethesda, Maryland. The company was founded by J. Willard Marriott (1900–1985) and his wife Alice Marriott (1907–2000).
Hilton Garden Inn is an American chain of mid-priced, limited or focused service hotels owned by Hilton Worldwide. As of December 2019, it has 862 properties with 126,086 rooms in 49 countries and territories, including 81 that are managed with 15,678 rooms and 781 that are franchised with 110,408 rooms.
Embassy Suites by Hilton is a chain of upper upscale all-suite hotels trademarked by Hilton Worldwide. As of December 2019, there are 257 locations in five countries and territories with 59,712 rooms. Similar to other Hilton brands, 212 Embassy Suites hotels are independently owned and operated by franchisees with 47,930 rooms, while 45 locations are managed with 11,782 rooms.
Four Points by Sheraton is an American multinational hotel brand operated by Marriott International that targets business travelers and small conventions. As of June 30, 2020, Marriott operated 291 properties worldwide under the Four Points by Sheraton brand, with 53,054 rooms. In addition, Marriott had 130 planned hotels with 27,342 additional rooms.
Hampton by Hilton, formerly Hampton Inn or Hampton Inn & Suites, is an American chain of hotels trademarked by Hilton Worldwide. The Hampton hotel brand is a chain of moderately priced, budget to midscale limited service hotels with limited food and beverage facilities. Most Hampton hotels are independently owned and operated by franchisees, though a few are managed by Hilton. Hampton by Hilton is one of the largest hotel franchises in the U.S. As of March 2024, the Hampton franchise includes 3,000 hotels in 40 countries and territories.
Wyndham Hotels & Resorts, Inc. is an American hotel company based in Parsippany, New Jersey, United States. It describes itself as the largest hotel franchisor in the world, with 9,280 locations. It has a portfolio of 20 hotel brands, including Baymont, Days Inn, Howard Johnson, La Quinta, Ramada, Super 8, Travelodge, and Wyndham.
Conrad Hotels & Resorts is an American multinational brand of high-end luxury hotels and high-end resorts owned and operated by Hilton Worldwide. As of December 31, 2021, it has 42 locations with 15,085 rooms in 21 countries and territories, including two that are owned or leased with 778 rooms, 38 that are managed with 12,152 rooms, and two that are franchised with 2,155 rooms.
DoubleTree by Hilton is an American hotel chain managed by Hilton Worldwide. DoubleTree has been the fastest growing Hilton brand by number of properties since 2007, and by number of rooms from 2007 to 2015. As of December 2019, it has 587 properties with 135,745 rooms in 47 countries and territories, including 122 that are managed with 35,122 rooms and 465 that are franchised with 100,623 rooms.
Le Méridien is an American upscale, design-focused international hotel brand with a European perspective. It was originally founded by Air France in 1972 and was later based in the United Kingdom. Marriott International now owns the chain. As of June 2021, it had a portfolio of 109 open hotels with 29,439 rooms and a pipeline of 37 hotels with 9,585 upcoming rooms.
Waldorf Astoria Hotels & Resorts, formerly The Waldorf-Astoria Collection, is a luxury hotel and resort brand of Hilton Worldwide. It is positioned as the flagship brand within Hilton's portfolio, being used on hotels which offer the highest standards of facilities and service. As of December 31, 2019, it had 32 locations with 9,821 rooms in 15 countries and territories, including 2 that are owned or leased and 30 that are managed.
Home2 Suites by Hilton is an American all-suite extended-stay hotel featuring contemporary accommodations and customizable guest room design. It competes with TownePlace Suites by Marriott and InterContinental Hotels Group's Candlewood Suites. The Memphis, TN originated hotel brand targets both business and leisure travelers. Launched in January 2009, Home2 Suites by Hilton was the first new brand introduced by Hilton Worldwide in 20 years. As of December 2019, it has 384 properties with 40,373 rooms in 2 countries and territories, including three that are managed with 313 rooms and 381 that are franchised with 40,060 rooms.
Aloft Hotels is an American hotel chain based in North America, owned by Marriott International. The first hotel opened at the Trudeau International Airport in Montreal in 2008. Aloft Hotels have since opened across North America and internationally. Most Aloft hotels are located in city centers or in close proximity to airports. As of April 9, 2023, the chain had 233 hotels.
The Londoner Macao is a casino resort on the Cotai Strip, Macau. On 5 August 2011, Sands China announced that the $4 billion property, long referred to as parcels five and six, would be officially named Sands Cotai Central. The first portion of the resort opened on 11 April 2012. The resort was rebranded as The Londoner Macao in 2021. The resort's redesign was completed in May 2023.
Curio Collection by Hilton is an upscale hotel brand within the Hilton Worldwide portfolio.
Tru by Hilton is an American chain of hotels owned by Hilton Worldwide.
The Canopy by Hilton Portland Pearl District is a 10-story hotel operated by Hilton Worldwide's Canopy by Hilton brand in Portland, Oregon's Pearl District.