Ibis Styles

Last updated
Ibis Styles
FormerlyAll Seasons
Company type Subsidiary
Industry Hospitality
Founded2011
Headquarters
Évry
,
France
Number of locations
642 (April 2023) [1]
Area served
Worldwide
Products Hotels
Parent Accor
Website accorhotels.com/ibisstyles

Ibis Styles is a French budget hotel brand owned by Accor. [2] Created in 1980 in Australia with the name All Seasons, the brand was acquired by Accor in 1999 and renamed Ibis Styles in 2011. As of April 2023, Ibis Styles manages 642 hotels in 51 countries. [1]

Contents

History

1980: All Seasons

The hotel chain All Seasons was created in Australia in 1980. By 1999, it operated 27 hotels when it was acquired by the French hotel group Accor. [3]

In 2007, Accor relaunched All Seasons in France, [4] making it a non-standardized economy brand focused on stylish designs. The pillow logo was introduced. [5] In 2010, the All Seasons network of hotels reached 100 locations. [6]

2011: Ibis Styles

In September 2011, Accor rebranded All Seasons into Ibis Styles, and Etap Hôtel into Ibis Budget, turning Ibis into the group's economy megabrand. [7] The "Sweet Bed" was rolled out throughout the Ibis brands, the first bed entirely designed by a hotel group. [8] The mattresses, pillows and digital access were upgraded. [9] The lobby was turned into a living space. [10] Following this restructuration, the Ibis megabrand became the leading hotel operator in Europe in 2013 with 1,277 hotels. [11] The first Ibis Styles signs were installed in December 2012. [12] The last remaining hotel with the old All Seasons name was located in Jakarta as of 2022. [13]

From 2011 to 2014, the number of Ibis Styles hotels increased by 65% reaching 250 locations in 21 countries. [5] In 2016, Accor announced the launch of Ibis Styles in the United States, near the LaGuardia Airport in New York, [14] at the London Heathrow Airport. [15] and in India. [16] In Africa, Ibis Styles became the hotel chain with the most planned openings. [17]

In 2018, Ibis Styles opened the first hotel entirely dedicated to European comics in Geneva. [18] In 2019, Ibis Styles introduced Lit'maginaire (Bed'maginary), an augmented reality application connected to a pillow and simulating a trip into space. [19] In January 2020, Ibis Styles launched in the Philippines. [20]

Description

Room of the Ibis Styles Palexpo near Geneva Ibis Styles Palexpo, Le Grand-Saconnex (BL7C0312-Pano).jpg
Room of the Ibis Styles Palexpo near Geneva

Ibis Styles is part of the Ibis family, which also includes the brands Ibis and Ibis Budget. [7] It is an economy hotel brand focused on in-style stays and owned by Accor. [2] Each hotel reflects the spirit of its location. [2] Ibis Styles manages 476 hotels in 45 countries (2018). [1]

Development

Ibis Styles in Sevilla Sevilla - Hotel Ibis Styles Sevilla City Santa Justa 01.jpg
Ibis Styles in Sevilla
Ibis Styles in Nairobi The Ibis Styles Hotel in Westlands Nairobi.jpg
Ibis Styles in Nairobi
Development since 2011 [1]
YearHotelsRooms
202056259 481
201953456 227
201847648 842
201742243 213
201636736 144
201531029 274
201427725 100
201323321 156
201219216 538
201114913 110

See also

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References

  1. 1 2 3 4 "Key indicators". Accor.com. Retrieved 11 April 2023.
  2. 1 2 3 "Ibis Styles by Accor". Hospitalitynet.org. Retrieved 25 November 2019.
  3. "ACCOR Acquires Thakral's All Seasons Hotel Management Business for AU$29 Million". Hotel-online.com. 20 December 1999. Retrieved 25 November 2019.
  4. "All Seasons met ses équipes en ordre de bataille sur la France". Lhotellerie-restauration.fr (in French). 5 April 2007. Retrieved 25 November 2019.
  5. 1 2 "Ibis Styles accélère son développement". Lhotellerie-restauration.fr (in French). 17 September 2014. Retrieved 25 November 2019.
  6. "All Seasons ouvre son 100e établissement à Berlin". Lhotellerie-restauration.fr (in French). 30 November 2010. Retrieved 25 November 2019.
  7. 1 2 Scott Carey (22 June 2012). "Ibis accelerates 'megabrand' revamp". Businesstraveller.com. Retrieved 25 November 2019.
  8. "Accor unveils "Sweet Bed by Ibis"". Businesstraveller.com. 18 September 2012. Retrieved 25 November 2019.
  9. Armorel Kenna (1 November 2011). "Accor Lets Ibis Offer Prada Hint in Budget Hotel Battle". Bloomberg.com. Retrieved 25 November 2019.
  10. "Accor unveils new public spaces of ibis and ibis budget brands". Breakingtravelnews.com. 24 June 2012. Retrieved 25 November 2019.
  11. "Ibis Becomes Leading Hotel Brand in Europe". Hospitalitynet.org. 14 February 2013. Retrieved 25 November 2019.
  12. "ibis Styles: the first signs have gone up!". Hospitality-on.com. 19 December 2011. Retrieved 25 November 2019.
  13. "all seasons Jakarta Thamrin". all.accor.com. Retrieved 15 November 2022.
  14. "Katie Honan, European Hotel Chain Opening ibis Styles Outpost Near LaGuardia Airport". Dnainfo.com. 29 July 2016. Archived from the original on 13 November 2017. Retrieved 25 November 2019.
  15. "Tom Otley, Ibis Styles London Heathrow opens". Businesstraveller.com. 23 June 2016. Retrieved 25 November 2019.
  16. "AccorHotels Launches First ibis Styles in India". Businesswireindia.com. 21 September 2016. Retrieved 25 November 2019.
  17. David Thompson (11 May 2016). "Ibis Styles number one in planned hotels in Africa". Hoteliermiddleeast.com. Retrieved 25 November 2019.
  18. "Ibis Styles inaugurates the first hotel dedicated to comics". Hospitality-on.com. 6 February 2018. Retrieved 25 November 2019.
  19. "ibis Styles transforme ses chambres en voyage spatial". Ladn.eu (in French). 8 February 2019. Retrieved 25 November 2019.
  20. "Araneta City tops off first ever ibis Styles Hotel". The Manila Times. 26 January 2020. Retrieved 26 January 2020.

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